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INDONESIA GAME DEV
BUSINESS ENVIRONMENT
October 2016
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
Enables you to spot opportunities that you can take
advantage of
and
Helps you avoid initiatives that are likely to fail
because of factors that you can’t control.
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
SPEAKER’S PROFILE
RICKY SETIAWAN
CEO of Duniaku.net
 Leading Duniaku.net, the biggest game news portal in
Indonesia.
 Passion in building communities; active as Board of
Trustee of Wikimedia Indonesia
 Avid gamer: Dota 2, Civilization Series, Patrician Series,
Port Royale Series
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
THE BUSINESS ENVIRONMENT
POLITICALECONOMIC SOCIO-CULTURAL TECHNOLOGICAL
PEST analysis
Francis Aguilar (1967)
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
THE BUSINESS ENVIRONMENT
POLITICALECONOMIC SOCIO-CULTURAL TECHNOLOGICAL
PEST analysis
Francis Aguilar (1967)
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
INDONESIA ECONOMY IS FAIRLY STABLE
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
INDONESIA ECONOMY IS FAIRLY STABLE
Supported by a stable and stronger
democracy
Better index on:
• Rule of law
• Government effectiveness
• Control of corruption
• Regulatory quality
• Voice and accountability
• Etc
Source: http://theglobaleconomy.com
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
INDONESIA ECONOMY IS FAIRLY STABLE
The number of smartphone user significantly increased
27,4
38,3
52,2
69,4
86,6
103
0
20
40
60
80
100
120
2013 2014 2015 2016 2017 2018
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
INDONESIA ECONOMY IS FAIRLY STABLE
High-profile, bootstrapping Indonesia Game Dev
ICON POP series;
downloaded by more than
11 million download
Popular Game: Tahu Bulat
(Round Tofu), #1 in Google
Play Indonesia on May 2016
Agate, bootstrapping for
7 years, funded by
Maloekoe Ventures in
2016.
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
INDONESIA ECONOMY IS FAIRLY STABLE
VCs who have portfolio in game dev industry in Indonesia.
500 Startups
(Touchten)
Maloekoe Ventures
(Agate)
Discovery Nusantara Capital
(undisclosed)
East Ventures
(Alkemis Games)
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
MIDDLE CLASS IS GROWING FAST
People are getting richer
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
MIDDLE CLASS IS GROWING FAST
Combined with population: Huge Opportunity!
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
MIDDLE CLASS IS GROWING FAST
Credit card penetration is very low compared to other ASEAN
Country.
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
Mobile games revenue
in Indonesia clocked in
at $42 million on 2014
Source: Newzoo (2014)
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
MIDDLE CLASS IS GROWING FAST
Indonesian prefer voucher, gift card, or DCB (direct carrier billing).
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
MIDDLE CLASS IS GROWING FAST
Purchase of digital game credit from company “x” Q4 2015
Source: Duniaku.net Internal Research
Java | 50%
Kalimantan | 11%
Sulawesi | 9%
Sumatera | 24%
Bali & Papua | 5%
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
2017 OUTLOOK: ECONOMY IS GETTING BETTER
Economic growth is increased to 5,5%, making an ideal environment for
business to grow.
The number of mobile user and revenue is increased (source: Newzoo)
Increase in the level of investment. Some investments for game devs will
likely to happen in early 2017.
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
O&T FROM ECONOMIC CONDITON
Opportunities
Stable growth fuelled by a stronger
democracy
Growing middle class that are ready to pay
online
Strong payment network especially by using
voucher, gift card, or direct carrier billing.
Threats
Although the number is increasing, still
not many VC that invest in Indonesia
game Industry
Low credit card penetration
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
THE BUSINESS ENVIRONMENT
POLITICALECONOMIC TECHNOLOGICAL
PEST analysis
Francis Aguilar (1967)
SOCIO-CULTURAL
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
WHEN AND WHY PEOPLE PLAY GAMES
Duniaku.net User Statistic
Monthly PV 8.000.000
(Source: Duniaku.net Internal Research)
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
WHEN AND WHY PEOPLE PLAY GAMES
??? ???
Game “X” from publisher “Y”
Download 500.000 – 1.000.000
(Source: Duniaku.net Internal Research)
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
5 out of 10 “WORST TRAFFIC ON
EARTH,” according to Waze (2016),
are Indonesian cities:
2. Bogor
4. Denpasar
5. Bandung
6. Surabaya
9 Jakarta
WHEN AND WHY PEOPLE PLAY GAMES
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
PEOPLE PLAY GAMES TO KILL TIME
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
Easy and quick games, that they can play while waiting
and commuting.
PEOPLE PLAY GAMES TO KILL TIME
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
Led by the Indonesia Game Association (AGI), the community grows significantly
in the recent years.
GAME INDUSTRY COMMUNITY IS GROWING
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
Game Developer Gathering 2015 was attended by more than 1.700 participants in
4 cities
GAME INDUSTRY COMMUNITY IS GROWING
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
#GameNight, a networking event held by AGI and Duniaku.net on 29 September 2016.
Attended by more than 90 participants.
GAME INDUSTRY COMMUNITY IS GROWING
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
Game Prime 2016 will be held on 29-30 Nov 2016, targeted to be attended by 4.000 participants.
The government supports 100 booth for local game dev and publisher, and tickets for the participants.
GAME INDUSTRY COMMUNITY IS GROWING
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
“Babies who have a father that loves to play a game in front
of them will someday become boys that neglect study and
school as they will also be addicted to games.”
Mario Teguh
7.700.000 Twitter followers and has his own popular motivational TV
show, “Mario Teguh Golden Ways”
PUBLIC FIGURES GO AGAINST GAME
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
The Child Protection Commission (KPAI) calling for
ban of games that are considered as inappropriate
for kids (mature games).
Ministry of Communication and Informatics released
Indonesia Game Rating System instead, to protect
game industry.
PUBLIC FIGURES GO AGAINST GAME
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
OUTLOOK 2017: STRONGER COMMUNITY
Monthly training and gathering in Jakarta megapolitan area and several big
cities (Medan, Depok, Surabaya) lead by AGI, supported by Duniaku.net
and Dicoding dev community.
Change in behavior are unlikely to happen. People will still play games on
their smartphone as they are commuting.
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
Threats
Although growing, the community of game
developers is still small. Might be hard to find high
quality HR.
Statement from public figures and organization
might discourage people to play games.
Opportunities
Urban Indonesian have time to play game
– during their commuting time.
Game Industry community become
stronger, providing trainings and
inspirations for the future developers
O&T FROM SOCIO-CULTURAL
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
THE BUSINESS ENVIRONMENT
POLITICALECONOMIC SOCIO-CULTURAL
PEST analysis
Francis Aguilar (1967)
TECHNOLOGICAL
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
90,69%
4,33%
2,10% 0,25% 2,63%
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
70,00%
80,00%
90,00%
100,00%
Android iOS BlackBery Windows Phone Others
Indicated by phone that is used to visit Duniaku.net.
The majority use low-resolution phone.
PHONE AND OS USAGE
Indicated by phone that is used to visit Duniaku.net.
The majority use Android.
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
1 Samsung J5
2 Asus z007 Zenfone C
3 Google Nexus 5
4 Asus T00F
5 Xiaomi Redmi 3
6 Samsung Galaxy Grand Prime
7 Redmi Note 2
8 Lenovo A6000
9 Asus ZenFone 2
10 Galaxy Ace
Indicated by phone that is used to visit Duniaku.net.
The majority use entry-mid level phone.
PHONE AND OS USAGE
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
Indicated by phone that is used to visit Duniaku.net.
1 360 x 640 29,50%
2 720 x 1280 8,86%
3 480 x 800 8,64%
4 480 x 854 4,92%
5 320 x 570 4,82%
The majority use low-resolution phone.
PHONE AND OS USAGE
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
PHONE AND OS USAGE
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
O&T FROM TECH
Threats
Games with high quality graphics and need
bigger space may find it difficult to find user
base in the country
Opportunities
Opportunity to develop Android games
as the user base is quite big
The number of smartphone user is
huge compared to other ASEAN
countries.
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
THE BUSINESS ENVIRONMENT
ECONOMIC SOCIO-CULTURAL TECHNOLOGICAL
PEST analysis
Francis Aguilar (1967)
POLITICAL
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
GOVERNMENT STARTS TO SUPPORT
GAME INDUSTRY
Creative Economy Body (Bekraf) Founded
in 2015 to support creative economy,
including game and app development.
Active in supporting events such as:
Bekraf Developer Day, Pop Con ASIA,
and Game Prime 2016, the biggest B2B
event in Indonesia.
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
GOVERNMENT STARTS TO SUPPORT
GAME INDUSTRY
Some important ministries have not yet
support game dev in their program, such
as Ministry of Trade and Ministry of
Industry.
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
RELATIVELY UNREGULATED
Regulation is not strict. The Indonesia
Game Rating System has only been
launched in 2016.
Government can change rules in less
than one week. Sometimes make
confusion.
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
OUTLOOK 2017: MORE GOV SUPPORT
Jokowi approval rate is very high (84%). His program (including Bekraf) are likely to be
continued.
IGRS will be widely implemented.
Trainings and developments from the government, enabling more HR (especially
developer)
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
O&T FROM POLITICAL AND LEGAL
Threats
Unregulated, might also create confusion and
ambiguity; can be a time bomb
Regulation can change quickly
Opportunities
The government starts to support the
industry
Jokowi government approval rate is high
(84%) ensuring the stability in the near
future.
Regulation is not strict.
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
THE BUSINESS ENVIRONMENT
POLITICALECONOMIC SOCIO-CULTURAL TECHNOLOGICAL
PEST analysis
Francis Aguilar (1967)
PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY
THANK YOU

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Indonesia Game Ecosystem Outlook 2017

  • 1. INDONESIA GAME DEV BUSINESS ENVIRONMENT October 2016
  • 2. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY Enables you to spot opportunities that you can take advantage of and Helps you avoid initiatives that are likely to fail because of factors that you can’t control.
  • 3. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY SPEAKER’S PROFILE RICKY SETIAWAN CEO of Duniaku.net  Leading Duniaku.net, the biggest game news portal in Indonesia.  Passion in building communities; active as Board of Trustee of Wikimedia Indonesia  Avid gamer: Dota 2, Civilization Series, Patrician Series, Port Royale Series
  • 4. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY THE BUSINESS ENVIRONMENT POLITICALECONOMIC SOCIO-CULTURAL TECHNOLOGICAL PEST analysis Francis Aguilar (1967)
  • 5. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY THE BUSINESS ENVIRONMENT POLITICALECONOMIC SOCIO-CULTURAL TECHNOLOGICAL PEST analysis Francis Aguilar (1967)
  • 6. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY INDONESIA ECONOMY IS FAIRLY STABLE
  • 7. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY INDONESIA ECONOMY IS FAIRLY STABLE Supported by a stable and stronger democracy Better index on: • Rule of law • Government effectiveness • Control of corruption • Regulatory quality • Voice and accountability • Etc Source: http://theglobaleconomy.com
  • 8. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY INDONESIA ECONOMY IS FAIRLY STABLE The number of smartphone user significantly increased 27,4 38,3 52,2 69,4 86,6 103 0 20 40 60 80 100 120 2013 2014 2015 2016 2017 2018
  • 9. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY INDONESIA ECONOMY IS FAIRLY STABLE High-profile, bootstrapping Indonesia Game Dev ICON POP series; downloaded by more than 11 million download Popular Game: Tahu Bulat (Round Tofu), #1 in Google Play Indonesia on May 2016 Agate, bootstrapping for 7 years, funded by Maloekoe Ventures in 2016.
  • 10. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY INDONESIA ECONOMY IS FAIRLY STABLE VCs who have portfolio in game dev industry in Indonesia. 500 Startups (Touchten) Maloekoe Ventures (Agate) Discovery Nusantara Capital (undisclosed) East Ventures (Alkemis Games)
  • 11. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY MIDDLE CLASS IS GROWING FAST People are getting richer
  • 12. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY MIDDLE CLASS IS GROWING FAST Combined with population: Huge Opportunity!
  • 13. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY MIDDLE CLASS IS GROWING FAST Credit card penetration is very low compared to other ASEAN Country.
  • 14. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY Mobile games revenue in Indonesia clocked in at $42 million on 2014 Source: Newzoo (2014)
  • 15. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY MIDDLE CLASS IS GROWING FAST Indonesian prefer voucher, gift card, or DCB (direct carrier billing).
  • 16. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY MIDDLE CLASS IS GROWING FAST Purchase of digital game credit from company “x” Q4 2015 Source: Duniaku.net Internal Research Java | 50% Kalimantan | 11% Sulawesi | 9% Sumatera | 24% Bali & Papua | 5%
  • 17. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY 2017 OUTLOOK: ECONOMY IS GETTING BETTER Economic growth is increased to 5,5%, making an ideal environment for business to grow. The number of mobile user and revenue is increased (source: Newzoo) Increase in the level of investment. Some investments for game devs will likely to happen in early 2017.
  • 18. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY O&T FROM ECONOMIC CONDITON Opportunities Stable growth fuelled by a stronger democracy Growing middle class that are ready to pay online Strong payment network especially by using voucher, gift card, or direct carrier billing. Threats Although the number is increasing, still not many VC that invest in Indonesia game Industry Low credit card penetration
  • 19. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY THE BUSINESS ENVIRONMENT POLITICALECONOMIC TECHNOLOGICAL PEST analysis Francis Aguilar (1967) SOCIO-CULTURAL
  • 20. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY WHEN AND WHY PEOPLE PLAY GAMES Duniaku.net User Statistic Monthly PV 8.000.000 (Source: Duniaku.net Internal Research)
  • 21. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY WHEN AND WHY PEOPLE PLAY GAMES ??? ??? Game “X” from publisher “Y” Download 500.000 – 1.000.000 (Source: Duniaku.net Internal Research)
  • 22. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY 5 out of 10 “WORST TRAFFIC ON EARTH,” according to Waze (2016), are Indonesian cities: 2. Bogor 4. Denpasar 5. Bandung 6. Surabaya 9 Jakarta WHEN AND WHY PEOPLE PLAY GAMES
  • 23. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY PEOPLE PLAY GAMES TO KILL TIME
  • 24. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY Easy and quick games, that they can play while waiting and commuting. PEOPLE PLAY GAMES TO KILL TIME
  • 25. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY Led by the Indonesia Game Association (AGI), the community grows significantly in the recent years. GAME INDUSTRY COMMUNITY IS GROWING
  • 26. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY Game Developer Gathering 2015 was attended by more than 1.700 participants in 4 cities GAME INDUSTRY COMMUNITY IS GROWING
  • 27. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY #GameNight, a networking event held by AGI and Duniaku.net on 29 September 2016. Attended by more than 90 participants. GAME INDUSTRY COMMUNITY IS GROWING
  • 28. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY Game Prime 2016 will be held on 29-30 Nov 2016, targeted to be attended by 4.000 participants. The government supports 100 booth for local game dev and publisher, and tickets for the participants. GAME INDUSTRY COMMUNITY IS GROWING
  • 29. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY “Babies who have a father that loves to play a game in front of them will someday become boys that neglect study and school as they will also be addicted to games.” Mario Teguh 7.700.000 Twitter followers and has his own popular motivational TV show, “Mario Teguh Golden Ways” PUBLIC FIGURES GO AGAINST GAME
  • 30. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY The Child Protection Commission (KPAI) calling for ban of games that are considered as inappropriate for kids (mature games). Ministry of Communication and Informatics released Indonesia Game Rating System instead, to protect game industry. PUBLIC FIGURES GO AGAINST GAME
  • 31. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY OUTLOOK 2017: STRONGER COMMUNITY Monthly training and gathering in Jakarta megapolitan area and several big cities (Medan, Depok, Surabaya) lead by AGI, supported by Duniaku.net and Dicoding dev community. Change in behavior are unlikely to happen. People will still play games on their smartphone as they are commuting.
  • 32. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY Threats Although growing, the community of game developers is still small. Might be hard to find high quality HR. Statement from public figures and organization might discourage people to play games. Opportunities Urban Indonesian have time to play game – during their commuting time. Game Industry community become stronger, providing trainings and inspirations for the future developers O&T FROM SOCIO-CULTURAL
  • 33. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY THE BUSINESS ENVIRONMENT POLITICALECONOMIC SOCIO-CULTURAL PEST analysis Francis Aguilar (1967) TECHNOLOGICAL
  • 34. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY 90,69% 4,33% 2,10% 0,25% 2,63% 0,00% 10,00% 20,00% 30,00% 40,00% 50,00% 60,00% 70,00% 80,00% 90,00% 100,00% Android iOS BlackBery Windows Phone Others Indicated by phone that is used to visit Duniaku.net. The majority use low-resolution phone. PHONE AND OS USAGE Indicated by phone that is used to visit Duniaku.net. The majority use Android.
  • 35. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY 1 Samsung J5 2 Asus z007 Zenfone C 3 Google Nexus 5 4 Asus T00F 5 Xiaomi Redmi 3 6 Samsung Galaxy Grand Prime 7 Redmi Note 2 8 Lenovo A6000 9 Asus ZenFone 2 10 Galaxy Ace Indicated by phone that is used to visit Duniaku.net. The majority use entry-mid level phone. PHONE AND OS USAGE
  • 36. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY Indicated by phone that is used to visit Duniaku.net. 1 360 x 640 29,50% 2 720 x 1280 8,86% 3 480 x 800 8,64% 4 480 x 854 4,92% 5 320 x 570 4,82% The majority use low-resolution phone. PHONE AND OS USAGE
  • 37. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY PHONE AND OS USAGE
  • 38. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY O&T FROM TECH Threats Games with high quality graphics and need bigger space may find it difficult to find user base in the country Opportunities Opportunity to develop Android games as the user base is quite big The number of smartphone user is huge compared to other ASEAN countries.
  • 39. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY THE BUSINESS ENVIRONMENT ECONOMIC SOCIO-CULTURAL TECHNOLOGICAL PEST analysis Francis Aguilar (1967) POLITICAL
  • 40. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY GOVERNMENT STARTS TO SUPPORT GAME INDUSTRY Creative Economy Body (Bekraf) Founded in 2015 to support creative economy, including game and app development. Active in supporting events such as: Bekraf Developer Day, Pop Con ASIA, and Game Prime 2016, the biggest B2B event in Indonesia.
  • 41. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY GOVERNMENT STARTS TO SUPPORT GAME INDUSTRY Some important ministries have not yet support game dev in their program, such as Ministry of Trade and Ministry of Industry.
  • 42. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY RELATIVELY UNREGULATED Regulation is not strict. The Indonesia Game Rating System has only been launched in 2016. Government can change rules in less than one week. Sometimes make confusion.
  • 43. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY OUTLOOK 2017: MORE GOV SUPPORT Jokowi approval rate is very high (84%). His program (including Bekraf) are likely to be continued. IGRS will be widely implemented. Trainings and developments from the government, enabling more HR (especially developer)
  • 44. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY O&T FROM POLITICAL AND LEGAL Threats Unregulated, might also create confusion and ambiguity; can be a time bomb Regulation can change quickly Opportunities The government starts to support the industry Jokowi government approval rate is high (84%) ensuring the stability in the near future. Regulation is not strict.
  • 45. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY THE BUSINESS ENVIRONMENT POLITICALECONOMIC SOCIO-CULTURAL TECHNOLOGICAL PEST analysis Francis Aguilar (1967)
  • 46. PT INSPIRASI DUNIA MEDIA (IDEA NETWORK) CONFIDENTIAL AND PROPERTIARY THANK YOU