6 Weird Google Shopping feed hacks that retailers will love!

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This document discusses 6 hacks for retailers to improve their Google Shopping feed performance. Hack #1 suggests using 150-character titles to better describe products. Hack #2 is to ensure alternative landing pages redirect to the same website. Hack #3 promotes best sellers at scale. Hack #4 targets upper funnel keywords like "living room furniture". Hack #5 structures product simulations. Hack #6 involves testing increased bids and title changes to break through.

Marketing

Rob Watson | rob@supplyant.com | @robpwatson
6 weird Google
Shopping feed
hacks that retailers
will love!

#1 - 150 Character Titles
@robpwatson #brightonSEO

Original Title...
Mega Deal 6mm Laminate Flooring
Oak Grey

Original Title...
Mega Deal 6mm Laminate Flooring
Oak Grey
New 150 character title...
Laminate Flooring - Grey Oak 6mm
Laminated Wood Floor Boards, Light
Wide Wooden Mid-Length Plank,
Click Installation, Textured Surface,
Square Edge

#2 - Alternative Landing Page
@robpwatson #brightonSEO

make sure that the URL provided through
'adwords redirect' will redirect to the
same website as given in the ‘link’

#3 - Promote Best Sellers At Scale
@robpwatson #brightonSEO

#4 - Upper Funnel Keywords
@robpwatson #brightonSEO

Tactics Used...
● Best Seller product
● Duplicate product
● 150 Character titles
○ “Ideas”
○ “Living Room, Bathroom, Kitchen, etc”
● AdWords Redirect to category

...over 40% of shopping related
searches on Google are for broad terms
like "women's athletic clothing" or
"living room furniture."

#5 - Structure Simulations
@robpwatson #brightonSEO

#6 - Breaking Through
@robpwatson #brightonSEO

Bid increased
to £4
150 Character
title live
Bid decreased
to £3

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6 Weird Google Shopping feed hacks that retailers will love!

1. Rob Watson | rob@supplyant.com | @robpwatson 6 weird Google Shopping feed hacks that retailers will love!

6. #1 - 150 Character Titles @robpwatson #brightonSEO

8. Original Title... Mega Deal 6mm Laminate Flooring Oak Grey

9. Original Title... Mega Deal 6mm Laminate Flooring Oak Grey New 150 character title... Laminate Flooring - Grey Oak 6mm Laminated Wood Floor Boards, Light Wide Wooden Mid-Length Plank, Click Installation, Textured Surface, Square Edge

10.

11.

12. #2 - Alternative Landing Page @robpwatson #brightonSEO

13. make sure that the URL provided through 'adwords redirect' will redirect to the same website as given in the ‘link’

14.

15.

16.

17. #3 - Promote Best Sellers At Scale @robpwatson #brightonSEO

18.

19.

20.

21.

22. #4 - Upper Funnel Keywords @robpwatson #brightonSEO

23.

24. Tactics Used... ● Best Seller product ● Duplicate product ● 150 Character titles ○ “Ideas” ○ “Living Room, Bathroom, Kitchen, etc” ● AdWords Redirect to category

25.

26. ...over 40% of shopping related searches on Google are for broad terms like "women's athletic clothing" or "living room furniture."

27. #5 - Structure Simulations @robpwatson #brightonSEO

28. Brand A Brand B

29. Brand A product type A Brand A product type B Brand A

30. Brand A product type A Brand A product type A Brand A product type A

31. Brand A product type B Brand A product type A Brand A product type A Brand A product type B Before... After...

32. #6 - Breaking Through @robpwatson #brightonSEO

33. Bid increased to £4 150 Character title live Bid decreased to £3

34. Rob Watson | rob@supplyant.com | @robpwatson 6 weird Google Shopping feed hacks that retailers will love!

6 Weird Google Shopping feed hacks that retailers will love!

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