2. AppPrizes is an easy to use platform for monetizing social web Apps through user engagement
AppPrizes Platform bring the ability for Game
Applications to run in-game contests and award
prizes for their users.
AppPrizes manages the whole process of tracking
user scores, providing prizes and handling prize
fulfillment.
Provides Revenue through Personalized
advertisements and personalized user Prize-Buy
Options
AppPrizes is a Reward Fulfillment Platform for Game Applications

3. Why Focus on Engagement ?
• It takes 6 times the effort to get one user to your game than it did 18 months ago.
• Low Viral growth
• High Cost/Install
• Growth of Copy-Cat Apps
• In 2010, the likelihood of a user not coming back to your game has increased by 3 fold.
• No Game Notifications
• More Competing Apps
• Growth of Copy-Cat Apps
Increasing the life cycle of an App with engaging game levels/phases and incentives
is the best way to ensure App sustainability and longevity

4. AppPrizes Reward Platform
Over $6,000 worth of prizes given to 100s of winners worldwide
AppPrizes offers a simple-to-integrate iframe that lets you run
contests / tournaments, and reward your most engaged user with
real prizes.
• Provide a real physical reward incentive for users
to fosters competition within your apps
• Effectively increases the life cycle of your App,
hence life time value of your users
• Provides enough motivation for users to acquire
and spend virtual currency
• Reaches your global audience and effectively
monetizes users across the 4 continents

5. In all cases, AppPrize Platform has helped increase user engagement and App Revenue
Sample Results
AfterBefore
AfterBefore
AfterBefore
Note: The above data looks at a 4 months data (2 month before & after) of Applications using AppPrizes

6. How it works
AppPrizes:
• Targets users with higher
monetization potential & splits with
developer
• Handles all prize fulfillment
Selects Prize giving
criteria (ex. score,
hours spent etc)
Users choose
prizes inside the
your game (iframe)
A user who meets
the criteria gets the
prize
Signs at AppPrizes
and copy a 1-line code
App Developer:
• Sets Prize rules
• Sets winner selection
requirements
• Sets prize Timeframe
Users:
• Select Prizes categories
• Play to be the best player with
highest score
5Minutes

7. AppPrizes is a FREE, easy way to engage users and increase revenue on your Apps.
• Increases monetization potential by
increasing engagement metrics (imps/user
and time spent on app)
How it helps
• Increased Revenue through Highly
personalized Advertisement & User-Prize Buy
Options worldwide
$0.0126
$0.0127
$0.0127
$0.0128
Jan-10 Apr-10 Jul-10
Average Revenue Per User
You can sign to AppPrize Platform at http://developer.appprizes.com
to increase the life time value of users
Provide revenue share on Ads served on FB
connect sites for Users claimed by your Apps!!

8. WhatitmeansforYou
• Virally grow your application
• Increase DAU/MAU user engagement ratio, ultimately creating an
ever engaging Application
• Distinguish itself from other similar copycat Apps that are abundant
in the space.
• Better monetize with personalized Ads and Prize Buy in option
Learn more about AppPrize Platform at http://developer.appprizes.com