You can find a full explanation of the slides here: http://thedancedojo.com/blog/design-for-dance-stanford/ I made this presentation for BJ Fogg's 2014 Design 4 Dance conference at Stanford. The goal: give the audience an approach to designing the first 5 minutes a dance experience, that they be it in person experience, on a website or in an app, that leaves the student feeling "YES, this is for me. YES, I'm coming back!"