SlideShare une entreprise Scribd logo
1  sur  28
Télécharger pour lire hors ligne
Focus on:  Creating Value
Hey Robin, why do I want to create value in the first place? Can we review this?
You need to create value so that: a. People find something useful on your site and b. Want to come back for more c. You can start engaing them and having conversations c. Search engines  like you more
OK Robin, but besides publising articles  and blog posts how do you create real value?
The proper way to think, when considering what “value” items to create, is to look at  a. what your readers would appreciate most first, and then  b. what you can use of the assets you have that could match that need.
For example: your readers may want to know how YOU do certain things or how to achieve something specific,  and you may have material you have used internally or for other courses you have done that you could customize and update for this very purpose.
Content Format Types
Ok, now I understand... Cool. But HOW do I know which  type of “value” content  is best to use?
[object Object],[object Object],[object Object],[object Object],[object Object],Criteria for selecting what content to create Select “value” based on:
What is it  that makes something really “valuable” ?
[object Object],Unique recognizable traits of "value" objects
[object Object],[object Object],Unique recognizable traits of "value" objects
[object Object],[object Object],[object Object],Unique recognizable traits of "value" objects
[object Object],[object Object],[object Object],[object Object],Unique recognizable traits of "value" objects
[object Object],[object Object],[object Object],[object Object],[object Object],Unique recognizable traits of "value" objects
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Unique recognizable traits of "value" objects
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Unique recognizable traits of "value" objects
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Unique recognizable traits of "value" objects
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Unique recognizable traits of "value" objects
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Unique recognizable traits  of "value" objects
[object Object],[object Object],[object Object],[object Object],[object Object],Unique recognizable traits of "value" objects - 2
What else is important?
Packaging is of the essence. A valuable present cannot be given out wrapped in toilet paper  .
...and, how do I know if I am doing things right?
[object Object],How do I know if I am doing things right?
[object Object],[object Object],How do I know if I am doing things right?
[object Object],[object Object],[object Object],How do I know if I am doing things right?
 

Contenu connexe

En vedette

Video Branding Startegy (3/3): Strategy
Video Branding Startegy (3/3): StrategyVideo Branding Startegy (3/3): Strategy
Video Branding Startegy (3/3): StrategyGiulio Gaudiano
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketingbsdlover
 
Content Curation Revolution: Critical Factors and Key Emerging Trends
Content Curation Revolution: Critical Factors and Key Emerging TrendsContent Curation Revolution: Critical Factors and Key Emerging Trends
Content Curation Revolution: Critical Factors and Key Emerging TrendsRobin Good
 
The Bioteaming Manifesto
The Bioteaming ManifestoThe Bioteaming Manifesto
The Bioteaming ManifestoRobin Good
 
Video is King: 10 Strategie per Fare Business con i Video
Video is King: 10 Strategie per Fare Business con i VideoVideo is King: 10 Strategie per Fare Business con i Video
Video is King: 10 Strategie per Fare Business con i VideoGiulio Gaudiano
 
Event Positioning Niche 20090921a
Event Positioning Niche 20090921aEvent Positioning Niche 20090921a
Event Positioning Niche 20090921aRobin Good
 
Come e Perché Creare il Tuo Personal Brand
Come e Perché Creare il Tuo Personal BrandCome e Perché Creare il Tuo Personal Brand
Come e Perché Creare il Tuo Personal BrandRobin Good
 
Content Curation Tools - International Journalism Festival 2015
Content Curation Tools - International Journalism Festival 2015Content Curation Tools - International Journalism Festival 2015
Content Curation Tools - International Journalism Festival 2015Robin Good
 
Site Definition Architecture Basics
Site Definition Architecture BasicsSite Definition Architecture Basics
Site Definition Architecture BasicsRobin Good
 
Web Writing: Workshop di Scrittura Web ed Editoria Online
Web Writing: Workshop di Scrittura Web ed Editoria OnlineWeb Writing: Workshop di Scrittura Web ed Editoria Online
Web Writing: Workshop di Scrittura Web ed Editoria OnlineGiulio Gaudiano
 
Jeet Design Do - English - How To Design That Intercepts
Jeet Design Do - English - How To Design That InterceptsJeet Design Do - English - How To Design That Intercepts
Jeet Design Do - English - How To Design That InterceptsRobin Good
 
INTRODUZIONE ALLA SEO - Corso WEBAGEL
INTRODUZIONE ALLA SEO - Corso WEBAGELINTRODUZIONE ALLA SEO - Corso WEBAGEL
INTRODUZIONE ALLA SEO - Corso WEBAGELGiulia Bezzi
 
Le 22 regole del facebook marketing. Come aumentare gli iscritti ad una pagin...
Le 22 regole del facebook marketing. Come aumentare gli iscritti ad una pagin...Le 22 regole del facebook marketing. Come aumentare gli iscritti ad una pagin...
Le 22 regole del facebook marketing. Come aumentare gli iscritti ad una pagin...Jacopo Pasquini
 

En vedette (15)

Video Branding Startegy (3/3): Strategy
Video Branding Startegy (3/3): StrategyVideo Branding Startegy (3/3): Strategy
Video Branding Startegy (3/3): Strategy
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Content Curation Revolution: Critical Factors and Key Emerging Trends
Content Curation Revolution: Critical Factors and Key Emerging TrendsContent Curation Revolution: Critical Factors and Key Emerging Trends
Content Curation Revolution: Critical Factors and Key Emerging Trends
 
The Bioteaming Manifesto
The Bioteaming ManifestoThe Bioteaming Manifesto
The Bioteaming Manifesto
 
Video is King: 10 Strategie per Fare Business con i Video
Video is King: 10 Strategie per Fare Business con i VideoVideo is King: 10 Strategie per Fare Business con i Video
Video is King: 10 Strategie per Fare Business con i Video
 
Event Positioning Niche 20090921a
Event Positioning Niche 20090921aEvent Positioning Niche 20090921a
Event Positioning Niche 20090921a
 
Come e Perché Creare il Tuo Personal Brand
Come e Perché Creare il Tuo Personal BrandCome e Perché Creare il Tuo Personal Brand
Come e Perché Creare il Tuo Personal Brand
 
Introduzione alla SEO
Introduzione alla SEOIntroduzione alla SEO
Introduzione alla SEO
 
Content Curation Tools - International Journalism Festival 2015
Content Curation Tools - International Journalism Festival 2015Content Curation Tools - International Journalism Festival 2015
Content Curation Tools - International Journalism Festival 2015
 
Member-Get-Member Promo
Member-Get-Member PromoMember-Get-Member Promo
Member-Get-Member Promo
 
Site Definition Architecture Basics
Site Definition Architecture BasicsSite Definition Architecture Basics
Site Definition Architecture Basics
 
Web Writing: Workshop di Scrittura Web ed Editoria Online
Web Writing: Workshop di Scrittura Web ed Editoria OnlineWeb Writing: Workshop di Scrittura Web ed Editoria Online
Web Writing: Workshop di Scrittura Web ed Editoria Online
 
Jeet Design Do - English - How To Design That Intercepts
Jeet Design Do - English - How To Design That InterceptsJeet Design Do - English - How To Design That Intercepts
Jeet Design Do - English - How To Design That Intercepts
 
INTRODUZIONE ALLA SEO - Corso WEBAGEL
INTRODUZIONE ALLA SEO - Corso WEBAGELINTRODUZIONE ALLA SEO - Corso WEBAGEL
INTRODUZIONE ALLA SEO - Corso WEBAGEL
 
Le 22 regole del facebook marketing. Come aumentare gli iscritti ad una pagin...
Le 22 regole del facebook marketing. Come aumentare gli iscritti ad una pagin...Le 22 regole del facebook marketing. Come aumentare gli iscritti ad una pagin...
Le 22 regole del facebook marketing. Come aumentare gli iscritti ad una pagin...
 

Similaire à How To Create Value

Putting Strategy into your Content Creation - Content Marketing
Putting Strategy into your Content Creation - Content MarketingPutting Strategy into your Content Creation - Content Marketing
Putting Strategy into your Content Creation - Content Marketinge-Strategy
 
How 'Open' Changes Product Development
How 'Open' Changes Product DevelopmentHow 'Open' Changes Product Development
How 'Open' Changes Product DevelopmentPhase2
 
It's All About The Content, Baby.
It's All About The Content, Baby.It's All About The Content, Baby.
It's All About The Content, Baby.Quisenberry
 
Content (Curation) is King
Content (Curation) is KingContent (Curation) is King
Content (Curation) is KingTechSoup Canada
 
The Value of Asking Why
The Value of Asking WhyThe Value of Asking Why
The Value of Asking WhyDaniel Szuc
 
Growth Hacking Guide - Mindset, Framework and Tools
Growth Hacking Guide - Mindset, Framework and ToolsGrowth Hacking Guide - Mindset, Framework and Tools
Growth Hacking Guide - Mindset, Framework and ToolsDavid Arnoux . Growth
 
9 ways content curation will help your brand in 2020
9 ways content curation will help your brand in 20209 ways content curation will help your brand in 2020
9 ways content curation will help your brand in 2020FarwaAnees
 
Forget the Fairy Dust - How to Create Content That (Actually) Works
Forget the Fairy Dust - How to Create Content That (Actually) WorksForget the Fairy Dust - How to Create Content That (Actually) Works
Forget the Fairy Dust - How to Create Content That (Actually) WorksJoel Klettke
 
Content to Convert :: Part Deux / Putting Strategy into your Content Marketing
Content to Convert :: Part Deux / Putting Strategy into your Content MarketingContent to Convert :: Part Deux / Putting Strategy into your Content Marketing
Content to Convert :: Part Deux / Putting Strategy into your Content Marketinge-Strategy
 
It's All About the Content, Baby!
It's All About the Content, Baby!It's All About the Content, Baby!
It's All About the Content, Baby!mickeylonchar
 
Launches, SEO, Adwords, Twitter, Blog, Search Engine, Keyword Research
Launches, SEO, Adwords, Twitter, Blog, Search Engine, Keyword ResearchLaunches, SEO, Adwords, Twitter, Blog, Search Engine, Keyword Research
Launches, SEO, Adwords, Twitter, Blog, Search Engine, Keyword ResearchMike Roberts
 
Content Marketing by Rob Fitzpatrick
Content Marketing by Rob FitzpatrickContent Marketing by Rob Fitzpatrick
Content Marketing by Rob FitzpatrickStartupbootcamp
 
Content Drives eDM Engagement
 Content Drives eDM Engagement Content Drives eDM Engagement
Content Drives eDM EngagementDavid Barnes
 
Content Marking vs. Content Strategy
Content Marking vs. Content StrategyContent Marking vs. Content Strategy
Content Marking vs. Content StrategyPatrick Vincler
 
Using a Content-First Design Process
Using a Content-First Design ProcessUsing a Content-First Design Process
Using a Content-First Design Processdawnsbrain
 
Adelaide Hubspot User Group (HUG) 24 October 2018
Adelaide Hubspot User Group (HUG) 24 October 2018Adelaide Hubspot User Group (HUG) 24 October 2018
Adelaide Hubspot User Group (HUG) 24 October 2018Brand chemistry
 
If You Build it They Will Come: Adopting Inbound Marketing in Property Manage...
If You Build it They Will Come: Adopting Inbound Marketing in Property Manage...If You Build it They Will Come: Adopting Inbound Marketing in Property Manage...
If You Build it They Will Come: Adopting Inbound Marketing in Property Manage...Andrea Drennen
 

Similaire à How To Create Value (20)

Putting Strategy into your Content Creation - Content Marketing
Putting Strategy into your Content Creation - Content MarketingPutting Strategy into your Content Creation - Content Marketing
Putting Strategy into your Content Creation - Content Marketing
 
How 'Open' Changes Product Development
How 'Open' Changes Product DevelopmentHow 'Open' Changes Product Development
How 'Open' Changes Product Development
 
It's All About The Content, Baby.
It's All About The Content, Baby.It's All About The Content, Baby.
It's All About The Content, Baby.
 
Content workshop deck
Content workshop deckContent workshop deck
Content workshop deck
 
ContentCreationQuickGuide .pdf
ContentCreationQuickGuide .pdfContentCreationQuickGuide .pdf
ContentCreationQuickGuide .pdf
 
Content Curation TechSoup Canada Presentation
Content Curation TechSoup Canada PresentationContent Curation TechSoup Canada Presentation
Content Curation TechSoup Canada Presentation
 
Content (Curation) is King
Content (Curation) is KingContent (Curation) is King
Content (Curation) is King
 
The Value of Asking Why
The Value of Asking WhyThe Value of Asking Why
The Value of Asking Why
 
Growth Hacking Guide - Mindset, Framework and Tools
Growth Hacking Guide - Mindset, Framework and ToolsGrowth Hacking Guide - Mindset, Framework and Tools
Growth Hacking Guide - Mindset, Framework and Tools
 
9 ways content curation will help your brand in 2020
9 ways content curation will help your brand in 20209 ways content curation will help your brand in 2020
9 ways content curation will help your brand in 2020
 
Forget the Fairy Dust - How to Create Content That (Actually) Works
Forget the Fairy Dust - How to Create Content That (Actually) WorksForget the Fairy Dust - How to Create Content That (Actually) Works
Forget the Fairy Dust - How to Create Content That (Actually) Works
 
Content to Convert :: Part Deux / Putting Strategy into your Content Marketing
Content to Convert :: Part Deux / Putting Strategy into your Content MarketingContent to Convert :: Part Deux / Putting Strategy into your Content Marketing
Content to Convert :: Part Deux / Putting Strategy into your Content Marketing
 
It's All About the Content, Baby!
It's All About the Content, Baby!It's All About the Content, Baby!
It's All About the Content, Baby!
 
Launches, SEO, Adwords, Twitter, Blog, Search Engine, Keyword Research
Launches, SEO, Adwords, Twitter, Blog, Search Engine, Keyword ResearchLaunches, SEO, Adwords, Twitter, Blog, Search Engine, Keyword Research
Launches, SEO, Adwords, Twitter, Blog, Search Engine, Keyword Research
 
Content Marketing by Rob Fitzpatrick
Content Marketing by Rob FitzpatrickContent Marketing by Rob Fitzpatrick
Content Marketing by Rob Fitzpatrick
 
Content Drives eDM Engagement
 Content Drives eDM Engagement Content Drives eDM Engagement
Content Drives eDM Engagement
 
Content Marking vs. Content Strategy
Content Marking vs. Content StrategyContent Marking vs. Content Strategy
Content Marking vs. Content Strategy
 
Using a Content-First Design Process
Using a Content-First Design ProcessUsing a Content-First Design Process
Using a Content-First Design Process
 
Adelaide Hubspot User Group (HUG) 24 October 2018
Adelaide Hubspot User Group (HUG) 24 October 2018Adelaide Hubspot User Group (HUG) 24 October 2018
Adelaide Hubspot User Group (HUG) 24 October 2018
 
If You Build it They Will Come: Adopting Inbound Marketing in Property Manage...
If You Build it They Will Come: Adopting Inbound Marketing in Property Manage...If You Build it They Will Come: Adopting Inbound Marketing in Property Manage...
If You Build it They Will Come: Adopting Inbound Marketing in Property Manage...
 

Plus de Robin Good

Formula di Sharewood - Come Creare la tua Comunità di Fans
Formula di Sharewood - Come Creare la tua Comunità di FansFormula di Sharewood - Come Creare la tua Comunità di Fans
Formula di Sharewood - Come Creare la tua Comunità di FansRobin Good
 
The Future of Sustainable Communications - EkoDesign 2013 Istanbul
The Future of Sustainable Communications - EkoDesign 2013 IstanbulThe Future of Sustainable Communications - EkoDesign 2013 Istanbul
The Future of Sustainable Communications - EkoDesign 2013 IstanbulRobin Good
 
Affiliazioni: Cosa Sono e a che Cosa Servono
Affiliazioni: Cosa Sono e a che Cosa ServonoAffiliazioni: Cosa Sono e a che Cosa Servono
Affiliazioni: Cosa Sono e a che Cosa ServonoRobin Good
 
Oltre la Pubblicità: I Nuovi Modelli Vincenti di Business Online
Oltre la Pubblicità: I Nuovi Modelli Vincenti di Business OnlineOltre la Pubblicità: I Nuovi Modelli Vincenti di Business Online
Oltre la Pubblicità: I Nuovi Modelli Vincenti di Business OnlineRobin Good
 
Jeet Design Do - ITA
Jeet Design Do - ITAJeet Design Do - ITA
Jeet Design Do - ITARobin Good
 
Come Creare Valore
Come Creare ValoreCome Creare Valore
Come Creare ValoreRobin Good
 
What Makes The Difference
What Makes The DifferenceWhat Makes The Difference
What Makes The DifferenceRobin Good
 
How To Deliver A Memorable Online Demo
How To Deliver A Memorable Online DemoHow To Deliver A Memorable Online Demo
How To Deliver A Memorable Online DemoRobin Good
 
Mgray Ses2007 Paidlinks
Mgray Ses2007 PaidlinksMgray Ses2007 Paidlinks
Mgray Ses2007 PaidlinksRobin Good
 
Be Your Own Boss!
Be Your Own Boss!Be Your Own Boss!
Be Your Own Boss!Robin Good
 
Diventa Boss Di Te Stesso
Diventa Boss Di Te StessoDiventa Boss Di Te Stesso
Diventa Boss Di Te StessoRobin Good
 
State of the Blogosphere - Q3 2006
State of the Blogosphere - Q3 2006State of the Blogosphere - Q3 2006
State of the Blogosphere - Q3 2006Robin Good
 

Plus de Robin Good (12)

Formula di Sharewood - Come Creare la tua Comunità di Fans
Formula di Sharewood - Come Creare la tua Comunità di FansFormula di Sharewood - Come Creare la tua Comunità di Fans
Formula di Sharewood - Come Creare la tua Comunità di Fans
 
The Future of Sustainable Communications - EkoDesign 2013 Istanbul
The Future of Sustainable Communications - EkoDesign 2013 IstanbulThe Future of Sustainable Communications - EkoDesign 2013 Istanbul
The Future of Sustainable Communications - EkoDesign 2013 Istanbul
 
Affiliazioni: Cosa Sono e a che Cosa Servono
Affiliazioni: Cosa Sono e a che Cosa ServonoAffiliazioni: Cosa Sono e a che Cosa Servono
Affiliazioni: Cosa Sono e a che Cosa Servono
 
Oltre la Pubblicità: I Nuovi Modelli Vincenti di Business Online
Oltre la Pubblicità: I Nuovi Modelli Vincenti di Business OnlineOltre la Pubblicità: I Nuovi Modelli Vincenti di Business Online
Oltre la Pubblicità: I Nuovi Modelli Vincenti di Business Online
 
Jeet Design Do - ITA
Jeet Design Do - ITAJeet Design Do - ITA
Jeet Design Do - ITA
 
Come Creare Valore
Come Creare ValoreCome Creare Valore
Come Creare Valore
 
What Makes The Difference
What Makes The DifferenceWhat Makes The Difference
What Makes The Difference
 
How To Deliver A Memorable Online Demo
How To Deliver A Memorable Online DemoHow To Deliver A Memorable Online Demo
How To Deliver A Memorable Online Demo
 
Mgray Ses2007 Paidlinks
Mgray Ses2007 PaidlinksMgray Ses2007 Paidlinks
Mgray Ses2007 Paidlinks
 
Be Your Own Boss!
Be Your Own Boss!Be Your Own Boss!
Be Your Own Boss!
 
Diventa Boss Di Te Stesso
Diventa Boss Di Te StessoDiventa Boss Di Te Stesso
Diventa Boss Di Te Stesso
 
State of the Blogosphere - Q3 2006
State of the Blogosphere - Q3 2006State of the Blogosphere - Q3 2006
State of the Blogosphere - Q3 2006
 

Dernier

Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 

Dernier (20)

Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 

How To Create Value

  • 1. Focus on: Creating Value
  • 2. Hey Robin, why do I want to create value in the first place? Can we review this?
  • 3. You need to create value so that: a. People find something useful on your site and b. Want to come back for more c. You can start engaing them and having conversations c. Search engines like you more
  • 4. OK Robin, but besides publising articles and blog posts how do you create real value?
  • 5. The proper way to think, when considering what “value” items to create, is to look at a. what your readers would appreciate most first, and then b. what you can use of the assets you have that could match that need.
  • 6. For example: your readers may want to know how YOU do certain things or how to achieve something specific, and you may have material you have used internally or for other courses you have done that you could customize and update for this very purpose.
  • 8. Ok, now I understand... Cool. But HOW do I know which type of “value” content is best to use?
  • 9.
  • 10. What is it that makes something really “valuable” ?
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. What else is important?
  • 23. Packaging is of the essence. A valuable present cannot be given out wrapped in toilet paper .
  • 24. ...and, how do I know if I am doing things right?
  • 25.
  • 26.
  • 27.
  • 28.