The document discusses creating value for website visitors in order to engage them and improve search engine rankings. It recommends focusing on providing useful, unique, and exclusive content that addresses what readers want and leveraging existing assets. The best content types are those the competition doesn't offer, are difficult to replicate, align with one's expertise, and can be partially reused. Value is created by offering content that is useful, personal, scarce, immediately useful, large in scope, difficult to obtain, and tells a story. Feedback should be solicited to ensure the right approach is taken.

1. Focus on: Creating Value

2. Hey Robin, why do I want to create value in the first place? Can we review this?

3. You need to create value so that: a. People find something useful on your site and b. Want to come back for more c. You can start engaing them and having conversations c. Search engines like you more

4. OK Robin, but besides publising articles and blog posts how do you create real value?

5. The proper way to think, when considering what “value” items to create, is to look at a. what your readers would appreciate most first, and then b. what you can use of the assets you have that could match that need.

6. For example: your readers may want to know how YOU do certain things or how to achieve something specific, and you may have material you have used internally or for other courses you have done that you could customize and update for this very purpose.

7. Content Format Types

8. Ok, now I understand... Cool. But HOW do I know which type of “value” content is best to use?

10. What is it that makes something really “valuable” ?

22. What else is important?

23. Packaging is of the essence. A valuable present cannot be given out wrapped in toilet paper .

24. ...and, how do I know if I am doing things right?