3. INTRODUCTION Adidas Inc. is the German manufacturer, a marketer of sport apparel and athletic shoes. The company was named its founder, Adolf(Adi) Dassler, in 1948.
4. HISTORY Started in 1924 as dassler brother split up in 1948 and register as adidas AG on august 1949 In 1997 adidas AG aquires the salamon group In 2005 adidas Ag acquired British rival Reebok.
24. Main market is in North America, Europe and Asia especially in China
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26. Products The core benefit is to satisfy consumers’ needs or want. Caters for different needs and wants of consumer Uphold its brand by constantly upgrading and improving products’ innovative features and quality to satisfy its customers. Today, Adidas has established itself as a strong brand for sports apparels. Marketing Mix ( 4Ps )
27. Marketing Mix ( 4Ps ) Price Adidas is a shopping product Able to penetrate the market as it is cheaper than its competitors Uses market skimming e.g white T-mac 4 shoes is being charged at a higher price than the other colour of the same version
28. Marketing Mix ( 4Ps ) Promotion Promotion objective Become the NO.1 sporting brand in the world. Promotion Mix Advertising commonly through the mass media. Through the use of the internet Point of Sale ‘Impossible is Nothing’ campaign
29. Marketing Mix ( 4Ps ) Place Distributing some of the Adidas products to the various sporting outlets e.g Royal Sporting House, World of Sports, Sportslink Adidas outlets Online purchasing through the internet
34. Sells its product to more than 20,000 retailers in the U.S., including its own outlets and “Niketown” stores and in approximately 140 countries in the world
