Nowadays, business is suffering from what I call the "Tower of Babel (TB)" phenomenon: there are too many disparate or fragmented business tools. Each business tool appears to have a language of its own so that communication between users of different tools is fraught with great difficulties. This situation is reminiscent of the Tower of Babel event which is described in the Bible. But, how can one eliminate the Tower of Babel phenomenon regarding business tools and their uses? Conceptually, the ideal solution involves use of an "operating system" or a platform that permits application of every tool while eliminating their trade-offs. An ideal solution is the Adaptive Planning & Execution (APEx) platform which is featured in this presentation. The APEx Platform can be used to rapidly organize, manage, and present problems as well as solutions for greater national security and prosperity.

1. Adap%ve Planning & Experimenta%on (APEx) Cycle: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN:
WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
EXPERIMENTATION (EXECUTION)
CIRCLE
ADAPTIVE PLANNING (SEARCH)
CIRCLE: Extended System

2. Adap%ve Planning & Experimenta%on (APEx) Cycle: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN:
WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
EXPERIMENTATION (EXECUTION)
CIRCLE: Experience or Trade-off
ADAPTIVE PLANNING (SEARCH)
CIRCLE: Extended System

3. Adap%ve Planning & Experimenta%on (APEx) Cycle: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN:
WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
EXPERIMENTATION (EXECUTION)
CIRCLE: Experience or Trade-off
ADAPTIVE PLANNING (SEARCH)
CIRCLE: Extended System

4. Adap%ve Planning & Experimenta%on (APEx) Cycle: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN:
WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
ADAPTIVE PLANNING (SEARCH)
CIRCLE: Extended System
Response/
Feedback
(Demand)
Sense/Engage
(Supply)
EXPERIMENTATION (EXECUTION)
CIRCLE: Experience or Trade-off

5. Adap%ve Planning & Experimenta%on (APEx) Cycle: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN:
WHERE: Planning (Problem/Solu8on) Space
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Implementa:on (Evalua8on) Space
Environment (Local/Global BACKGROUND): …...............................................................................
Response/
Feedback
(Demand)
Sense/Engage
(Supply)
Method
Space
EXPERIMENTATION (EXECUTION)
CIRCLE: Experience or Trade-off
ADAPTIVE PLANNING (SEARCH)
CIRCLE: Extended System

6. Adap%ve Planning & Experimenta%on (APEx) Cycle: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN:
WHERE: Planning (Problem/Solu8on) Space
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Implementa:on (Evalua8on) Space
Environment (Local/Global BACKGROUND): …...............................................................................
ENTERPRISE IMPACT (-/+) CUSTOMER
Response/
Feedback
(Demand)
Sense/Engage
(Supply)
Method
Space
EXPERIMENTATION (EXECUTION)
CIRCLE: Experience or Trade-off
ADAPTIVE PLANNING (SEARCH)
CIRCLE: Extended System

7. Adap%ve Planning & Experimenta%on (APEx) Cycle: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN:
WHERE: Planning (Problem/Solu8on) Space
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Implementa:on (Evalua8on) Space
Environment (Local/Global BACKGROUND): …...............................................................................
ENTERPRISE IMPACT (-/+) CUSTOMER
X-PROBLEM/PAIN/
CHALLENGE/UNCERTAINTY
Response/
Feedback
(Demand)
Sense/Engage
(Supply)
Method
Space
EXPERIMENTATION (EXECUTION)
CIRCLE: Experience or Trade-off
ADAPTIVE PLANNING (SEARCH)
CIRCLE: Extended System

8. Adap%ve Planning & Experimenta%on (APEx) Cycle: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN:
WHERE: Planning (Problem/Solu8on) Space
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Implementa:on (Evalua8on) Space
Environment (Local/Global BACKGROUND): …...............................................................................
ENTERPRISE IMPACT (-/+) CUSTOMER
Customer Discovery
Product
Design
Performance Management
(Ambidextrous Accounng)
Response/
Feedback
(Demand)
Sense/Engage
(Supply)
Method
Space
EXPERIMENTATION (EXECUTION)
CIRCLE: Experience or Trade-off
X-PROBLEM/PAIN/
CHALLENGE/UNCERTAINTY
ADAPTIVE PLANNING (SEARCH)
CIRCLE: Extended System

9. Adap%ve Planning & Experimenta%on (APEx) Cycle: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN:
WHERE: Planning (Problem/Solu8on) Space
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Implementa:on (Evalua8on) Space
Environment (Local/Global BACKGROUND): …...............................................................................
ENTERPRISE IMPACT (-/+) CUSTOMER
Desirability Feasibility Viability
Customer Discovery
Product
Design
Performance Management
(Ambidextrous Accounng)
Response/
Feedback
(Demand)
Sense/Engage
(Supply)
Method
Space
EXPERIMENTATION (EXECUTION)
CIRCLE: Experience or Trade-off
X-PROBLEM/PAIN/
CHALLENGE/UNCERTAINTY
ADAPTIVE PLANNING (SEARCH)
CIRCLE: Extended System

10. Adap%ve Planning & Experimenta%on (APEx) Cycle: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN:
WHERE: Planning (Problem/Solu8on) Space
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Implementa:on (Evalua8on) Space
Environment (Local/Global BACKGROUND): …...............................................................................
ENTERPRISE IMPACT (-/+) CUSTOMER
Desirability (Market) Feasibility (Product) Viability (Value; Profit)
Customer Discovery
Product
Design
Performance Management
(Ambidextrous Accounng)
Response/
Feedback
(Demand)
Sense/Engage
(Supply)
Method
Space
EXPERIMENTATION (EXECUTION)
CIRCLE: Experience or Trade-off
X-PROBLEM/PAIN/
CHALLENGE/UNCERTAINTY
ADAPTIVE PLANNING (SEARCH)
CIRCLE: Extended System

11. Adap%ve Planning & Experimenta%on (APEx) Cycle: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN:
WHERE: Planning (Problem/Solu8on) Space
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Implementa:on (Evalua8on) Space
Environment (Local/Global BACKGROUND): …...............................................................................
ENTERPRISE IMPACT (-/+) CUSTOMER
Desirability (Market) Feasibility (Product) Viability (Value; Profit)
Customer Discovery
Product
Design
Performance Management
(Ambidextrous Accounng)
Response/
Feedback
(Demand)
Sense/Engage
(Supply)
Method
Space
EXPERIMENTATION (EXECUTION)
CIRCLE: Experience or Trade-off
X-PROBLEM/PAIN/
CHALLENGE/UNCERTAINTY
ADAPTIVE PLANNING (SEARCH)
CIRCLE: Extended System

12. Adap%ve Planning & Experimenta%on (APEx) Cycle: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN:
WHERE: Planning (Problem/Solu8on) Space
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
D: DO
Implementa:on (Evalua8on) Space
Environment (Local/Global BACKGROUND): …...............................................................................
P: PLAN
ENTERPRISE IMPACT (-/+) CUSTOMER
P: PAIN
Desirability (Market) Feasibility (Product) Viability (Value; Profit)
R: REVIEW
Customer Discovery
Product
Design
Performance Management
(Ambidextrous Accounng)
Response/
Feedback
(Demand)
Sense/Engage
(Supply)
Method
Space
EXPERIMENTATION (EXECUTION)
CIRCLE: Experience or Trade-off
X-PROBLEM/PAIN/
CHALLENGE/UNCERTAINTY
ADAPTIVE PLANNING (SEARCH)
CIRCLE: Extended System

13. Adap%ve Planning & Experimenta%on (APEx) Cycle: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN:
WHERE: Planning (Problem/Solu8on) Space
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
D: DO (HOW)
Implementa:on (Evalua8on) Space
Environment (Local/Global BACKGROUND): …...............................................................................
P: PLAN (WHAT)
ENTERPRISE IMPACT (-/+) CUSTOMER
P: PAIN (WHO)
Desirability (Market) Feasibility (Product) Viability (Value; Profit)
R: REVIEW (WHY)
Customer Discovery
Product
Design
Performance Management
(Ambidextrous Accounng)
Response/
Feedback
(Demand)
Sense/Engage
(Supply)
Method
Space
EXPERIMENTATION (EXECUTION)
CIRCLE: Experience or Trade-off
X-PROBLEM/PAIN/
CHALLENGE/UNCERTAINTY
ADAPTIVE PLANNING (SEARCH)
CIRCLE: Extended System

14. Problem Solving Tools (“Apps”) on the APEx Meta-PlaZorm
Rapidly Discover, Organize, Manage, and Solve Problems for X

15. Adap%ve Planning & Experimenta%on (APEx) Cycle for WATERFALL BUSINESS PLAN: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN:
WHERE: Planning (Problem/Solu8on) Space
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Implementa:on (Evalua8on) Space
Environment (Local/Global BACKGROUND): …...............................................................................
P: PLAN (WHAT)
q End: MISSION/VISION/
GOAL/OBJECTIVES
q Ways: STRATEGY
q Means: TACTICS/TASKS
ENTERPRISE IMPACT (-/+) CUSTOMER
P: PAIN (WHO)
Desirability (Market) Feasibility (Product) Viability (Value; Profit)
R: REVIEW (WHY)
Customer Discovery
Product
Design
Performance Management
(Ambidextrous Accounng)
Response/
Feedback
(Demand)
Sense/Engage
(Supply)
Method
Space
D: DO (HOW)
EXPERIMENTATION (EXECUTION)
CIRCLE: Experience or Trade-off
X-PROBLEM/PAIN/
CHALLENGE/UNCERTAINTY
ADAPTIVE PLANNING (SEARCH)
CIRCLE: Extended System

16. Adap%ve Planning & Experimenta%on (APEx) Cycle for Value Engine Map: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN:
WHERE: Planning (Problem/Solu8on) Space
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
D: DO (HOW)
Implementa:on (Evalua8on) Space
Environment (Local/Global BACKGROUND): …...............................................................................
ENTERPRISE IMPACT (-/+) CUSTOMER
Desirability (Market) Feasibility (Product) Viability (Value; Profit)
R: REVIEW (WHY)
q Pain (-)
q Delight or Gain (+)
Customer Discovery
Product
Design
Performance Management
(Ambidextrous Accounng)
Response/
Feedback
(Demand)
Sense/Engage
(Supply)
Method
Space
P: PAIN (WHO)
q Customer Segment
q Goal/Job To Get Done
P: PLAN (WHAT)
q Product
q Product Funconality
q Product Features
o Pain Relievers
o Delighters
EXPERIMENTATION (EXECUTION)
CIRCLE: Experience or Trade-off
X-PROBLEM/PAIN/
CHALLENGE/UNCERTAINTY
ADAPTIVE PLANNING (SEARCH)
CIRCLE: Extended System

17. Adap%ve Planning & Experimenta%on (APEx) Cycle for BUSINESS MODEL CANVAS: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN:
WHERE: Planning (Problem/Solu8on) Space
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
D: DO (HOW)
q KEY ACTIVITIES
q KEY RESOURCES
q KEY PARTNERS
Implementa:on (Evalua8on) Space
Environment (Local/Global BACKGROUND): …...............................................................................
P: PLAN (WHAT)
q VALUE PROPOSITION
ENTERPRISE IMPACT (-/+) CUSTOMER
P: PAIN (WHO)
q CUSTOMER SEGMENTS
q CUSTOMER RELATIONSHIPS
q CHANNELS
Desirability (Market) Feasibility (Product) Viability (Value; Profit)
R: REVIEW (WHY)
q COST STRUCTURE
q REVENUE STREAMS
Customer Discovery
Product
Design
Performance Management
(Ambidextrous Accounng)
Response/
Feedback
(Demand)
Sense/Engage
(Supply)
Method
Space
EXPERIMENTATION (EXECUTION)
CIRCLE: Experience or Trade-off
X-PROBLEM/PAIN/
CHALLENGE/UNCERTAINTY
ADAPTIVE PLANNING (SEARCH)
CIRCLE: Extended System

18. Adap%ve Planning & Experimenta%on (APEx) Cycle for MISSION MODEL CANVAS: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN:
WHERE: Planning (Problem/Solu8on) Space
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
D: DO (HOW)
q KEY ACTIVITIES
q KEY RESOURCES
q KEY PARTNERS
Implementa:on (Evalua8on) Space
Environment (Local/Global BACKGROUND): …...............................................................................
P: PLAN (WHAT)
q VALUE PROPOSITION
ENTERPRISE IMPACT (-/+) CUSTOMER
P: PAIN (WHO)
q BENEFICIARIES
q BUY-IN & SUPPORT
q DEPLOYMENT
Desirability (Market) Feasibility (Product) Viability (Value; Profit)
R: REVIEW (WHY)
q MISSION BUDGET
q MISSION ACHIEVEMENT
Customer Discovery
Product
Design
Performance Management
(Ambidextrous Accounng)
Response/
Feedback
(Demand)
Sense/Engage
(Supply)
Method
Space
EXPERIMENTATION (EXECUTION)
CIRCLE: Experience or Trade-off
X-PROBLEM/PAIN/
CHALLENGE/UNCERTAINTY
ADAPTIVE PLANNING (SEARCH)
CIRCLE: Extended System

19. Adap%ve Planning & Experimenta%on (APEx) Cycle for LEAN CANVAS: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN:
WHERE: Planning (Problem/Solu8on) Space
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
D: DO (HOW)
q UNFAIR ADVANTAGE
Implementa:on (Evalua8on) Space
Environment (Local/Global BACKGROUND): …...............................................................................
P: PLAN (WHAT)
q VALUE PROPOSITION
q SOLUTION
ENTERPRISE IMPACT (-/+) CUSTOMER
P: PAIN (WHO)
q CUSTOMER SEGMENTS
q CHANNELS
q PROBLEM
Desirability (Market) Feasibility (Product) Viability (Value; Profit)
R: REVIEW (WHY)
q COST STRUCTURE
q REVENUE STREAMS
q KEY METRICS
Customer Discovery
Product
Design
Performance Management
(Ambidextrous Accounng)
Response/
Feedback
(Demand)
Sense/Engage
(Supply)
Method
Space
EXPERIMENTATION (EXECUTION)
CIRCLE: Experience or Trade-off
X-PROBLEM/PAIN/
CHALLENGE/UNCERTAINTY
ADAPTIVE PLANNING (SEARCH)
CIRCLE: Extended System

20. Adap%ve Planning & Experimenta%on (APEx) Cycle for LEAN BUSINESS MODEL CANVAS: “10x Improvement in Customer Experience”
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN:
WHERE: Planning (Problem/Solu8on) Space
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Implementa:on (Evalua8on) Space
Environment (Local/Global BACKGROUND): …...............................................................................
P: PLAN (WHAT)
q VALUE PROPOSITION
q SOLUTION
ENTERPRISE IMPACT (-/+) CUSTOMER
P: PAIN (WHO)
q CUSTOMER SEGMENTS
q CUSTOMER RELATIONSHIPS
q CHANNELS
q PROBLEM
Desirability (Market) Feasibility (Product) Viability (Value; Profit)
R: REVIEW (WHY)
q COST STRUCTURE
q REVENUE STREAMS
q KEY METRICS
Customer Discovery
Product
Design
Performance Management
(Ambidextrous Accounng)
Response/
Feedback
(Demand)
Sense/Engage
(Supply)
Method
Space
EXPERIMENTATION (EXECUTION)
CIRCLE: Experience or Trade-off
D: DO (HOW)
q KEY ACTIVITIES
q KEY RESOURCES
q KEY PARTNERS
q UNFAIR ADVANTAGE
X-PROBLEM/PAIN/
CHALLENGE/UNCERTAINTY
ADAPTIVE PLANNING (SEARCH)
CIRCLE: Extended System

21. Adap%ve Planning & Experimenta%on (APEx) Cycle for LEAN STARTUP METHOD: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN:
WHERE: Planning (Problem/Solu8on) Space
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
D: DO (HOW)-BML Loop
q Build (B)
q Measure (M)
q Learn (L)
Implementa:on (Evalua8on) Space
Environment (Local/Global BACKGROUND): …...............................................................................
P: PLAN (WHAT)
q Vision (End); Strategy
(Ways); Product
(Means)
ENTERPRISE IMPACT (-/+) CUSTOMER
P: PAIN (WHO)
q Customer Archetype
Desirability (Market) Feasibility (Product) Viability (Value; Profit)
R: REVIEW (WHY)
q Innovaon Accounng:
“Pirate Metrics”
Customer Discovery
Product
Design
Performance Management
(Ambidextrous Accounng)
Response/
Feedback
(Demand)
Sense/Engage
(Supply)
Method
Space
EXPERIMENTATION (EXECUTION)
CIRCLE: Experience or Trade-off
X-PROBLEM/PAIN/
CHALLENGE/UNCERTAINTY
ADAPTIVE PLANNING (SEARCH)
CIRCLE: Extended System

22. Adap%ve Planning & Experimenta%on (APEx) Cycle for Design Thinking: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN:
WHERE: Planning (Problem/Solu8on) Space
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
D: DO (HOW)
Implementa:on (Evalua8on) Space
Environment (Local/Global BACKGROUND): …...............................................................................
P: PLAN (WHAT)
ENTERPRISE IMPACT (-/+) CUSTOMER
Ø Ideate
Ø Prototype
Ø Test
Method: Design Thinking
P: PAIN (WHO)
Desirability (Market) Feasibility (Product) Viability (Value; Profit)
R: REVIEW (WHY)
Ø Empathize
Ø Define
Customer Discovery
Product
Design
Performance Management
(Ambidextrous Accounng)
Response/
Feedback
(Demand)
Sense/Engage
(Supply)
EXPERIMENTATION (EXECUTION)
CIRCLE: Experience or Trade-off
X-PROBLEM/PAIN/
CHALLENGE/UNCERTAINTY
ADAPTIVE PLANNING (SEARCH)
CIRCLE: Extended System

23. Adap%ve Planning & Experimenta%on (APEx) Cycle for Design Sprint: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN:
WHERE: Planning (Problem/Solu8on) Space
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
D: DO (HOW)
Implementa:on (Evalua8on) Space
Environment (Local/Global BACKGROUND): …...............................................................................
P: PLAN (WHAT)
ENTERPRISE IMPACT (-/+) CUSTOMER
Ø Sketch
Ø Decide
Ø Prototype
Ø Test
Method: Design Sprint
P: PAIN (WHO)
Desirability (Market) Feasibility (Product) Viability (Value; Profit)
R: REVIEW (WHY)
Ø Map
Customer Discovery
Product
Design
Performance Management
(Ambidextrous Accounng)
Response/
Feedback
(Demand)
Sense/Engage
(Supply)
EXPERIMENTATION (EXECUTION)
CIRCLE: Experience or Trade-off
X-PROBLEM/PAIN/
CHALLENGE/UNCERTAINTY
ADAPTIVE PLANNING (SEARCH)
CIRCLE: Extended System

24. Adap%ve Planning & Experimenta%on (APEx) Cycle for Six Sigma Method: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN:
WHERE: Planning (Problem/Solu8on) Space
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
D: DO (HOW)
Implementa:on (Evalua8on) Space
Environment (Local/Global BACKGROUND): …...............................................................................
P: PLAN (WHAT)
ENTERPRISE IMPACT (-/+) CUSTOMER
Ø Improve
Ø Control
Method: Six Sigma Method
P: PAIN (WHO)
Desirability (Market) Feasibility (Product) Viability (Value; Profit)
R: REVIEW (WHY)
Ø Define
Ø Measure
Ø Analyze
Customer Discovery
Product
Design
Performance Management
(Ambidextrous Accounng)
Response/
Feedback
(Demand)
Sense/Engage
(Supply)
EXPERIMENTATION (EXECUTION)
CIRCLE: Experience or Trade-off
X-PROBLEM/PAIN/
CHALLENGE/UNCERTAINTY
ADAPTIVE PLANNING (SEARCH)
CIRCLE: Extended System

25. Adap%ve Planning & Experimenta%on (APEx) Cycle for HACKING FOR X: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN:
WHERE: Planning (Problem/Solu8on) Space
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
D: DO (HOW)
Implementa:on (Evalua8on) Space
Environment (Local/Global BACKGROUND): …...............................................................................
ENTERPRISE IMPACT (-/+) CUSTOMER
Method Space
Desirability (Market) Feasibility (Product) Viability (Value; Profit)
Customer Discovery
Product
Design
Performance Management
(Ambidextrous Accounng)
Response/
Feedback
(Demand)
Sense/Engage
(Supply)
D: DO (HOW)-BML Loop
q Soluon-Provider
(Value Creator)
P: PLAN (WHAT)
q Soluon-Boundaries
P: PAIN (WHO)
q Problem Sponsor/Client
q (Value Recipient)
q Problem/Pain; Obstacle
q Goal/Job To Get Done;
Needs/Requirements
q Pain Solving Queson (PSQ)
R: REVIEW (WHY)
q Beneficiary/Customer
(Value Recipient)
Experience Dashboard
EXPERIMENTATION (EXECUTION)
CIRCLE: Experience or Trade-off
X-PROBLEM/PAIN/
CHALLENGE/UNCERTAINTY
ADAPTIVE PLANNING (SEARCH)
CIRCLE: Extended System

26. Adap%ve Planning & Experimenta%on (APEx) Cycle for BALANCED SCORECARD: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN:
WHERE: Planning (Problem/Solu8on) Space
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
D: DO (HOW)
Implementa:on (Evalua8on) Space
Environment (Local/Global BACKGROUND): …...............................................................................
ENTERPRISE IMPACT (-/+) CUSTOMER
P: PAIN (WHO)
q Customer Perspecve
Desirability (Market) Feasibility (Product) Viability (Value; Profit)
R: REVIEW (WHY)
q Financial Perspecve
Customer Discovery
Product
Design
Performance Management
(Ambidextrous Accounng)
Response/
Feedback
(Demand)
Sense/Engage
(Supply)
Method
Space
P: PLAN (WHAT)
q Process Perspecve
q Learning & Growth
Perspecve
EXPERIMENTATION (EXECUTION)
CIRCLE: Experience or Trade-off
X-PROBLEM/PAIN/
CHALLENGE/UNCERTAINTY
ADAPTIVE PLANNING (SEARCH)
CIRCLE: Extended System

27. APPENDIX 1
Adap8ve Planning & Execu8on (APEx) Meta-PlaNorm
for Integrated Lean Startup Method, Design Thinking,
Design Sprint, Business/Strategic Planning, and Hacking for X

28. Adap%ve Planning & Experimenta%on (APEx) Cycle: Periodic Table for Delivering “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN:
WHERE: Planning (Problem/Solu8on) Space
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
D: DO (HOW)-BML Loop
q Soluon-Provider
(Value Creator)
Implementa:on (Evalua8on) Space
Environment (Local/Global BACKGROUND): …...............................................................................
P: PLAN (WHAT)
q Soluon-Boundaries
Vision (End); Strategy
(Ways); Product (Means)
ENTERPRISE IMPACT (-/+) CUSTOMER
Ø Ideate
(Sketch/Decide)
Ø Prototype
Ø Test
Method: Design Thinking
P: PAIN (WHO)
q Problem Sponsor/Client;
Customer Archetype
(Value Recipient)
q Problem/Pain; Obstacle
q Goal/Job To Get Done;
Needs/Requirements
q Pain Solving Queson (PSQ)
Ø (Validate/Reject;
Reflect/Learn)
Desirability (Market) Feasibility (Product) Viability (Value; Profit)
R: REVIEW (WHY)
q Beneficiary/Customer
(Value Recipient)
Experience Dashboard
Using Value Engine Map,
OKR Metrics,
Balanced Scorecard,
and/or “Pirate Metrics”
Ø Empathize (Understand)
Ø Define (Map: Customer Experience
Journey; Strategy Canvas; PPDR Cycle
for Customer Job-To-Get-Done;
Improvement-Ques8on; Pre-mortem)
Customer Discovery
Product
Design
Performance Management
(Ambidextrous Accounng)
Response/
Feedback
(Demand)
Sense/Engage
(Supply)
EXPERIMENTATION (EXECUTION)
CIRCLE: Experience or Trade-off
X-PROBLEM/PAIN/
CHALLENGE/UNCERTAINTY
ADAPTIVE PLANNING (SEARCH)
CIRCLE: Extended System

29. APPENDIX 2
Adap8ve Planning & Execu8on (APEx) Sprint PlaNorm

30. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................

31. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
X-Problem/Pain/Challenge: …...............................................................................................

32. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
Soluon-System
X-Problem/Pain/Challenge: …...............................................................................................

33. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
ADAPTIVE PLANNING (SEARCH)
Soluon-System
X-Problem/Pain/Challenge: …...............................................................................................
EXPERIMENTATION (EXECUTION)

34. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
Soluon-System (Business Model Strip)
X-Problem/Pain/Challenge: …...............................................................................................
EXPERIMENTATION (EXECUTION) ADAPTIVE PLANNING (SEARCH)

35. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
X-Problem/Pain/Challenge: …...............................................................................................
EXPERIMENTATION (EXECUTION) ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

36. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
X-Problem/Pain/Challenge: …...............................................................................................
EXPERIMENTATION (EXECUTION) ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM Problem Solving Tool

37. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
CUSTOMER
ENTERPRISE
IMPACT (-/+)
X-Problem/Pain/Challenge: …...............................................................................................
EXPERIMENTATION (EXECUTION) ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM Problem Solving Tool

38. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
CUSTOMER
Customer Discovery
ENTERPRISE
Minimum Viable Product (MVP) Design
IMPACT (-/+)
Ambidextrous
Accoun%ng
X-Problem/Pain/Challenge: …...............................................................................................
EXPERIMENTATION (EXECUTION) ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM Problem Solving Tool

39. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
CUSTOMER
Customer Discovery
Desirability
ENTERPRISE
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
X-Problem/Pain/Challenge: …...............................................................................................
EXPERIMENTATION (EXECUTION) ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM Problem Solving Tool

40. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
CUSTOMER
Customer Discovery
Desirability
ENTERPRISE
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM Problem Solving Tool

41. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
CUSTOMER
Customer Discovery
Desirability
ENTERPRISE
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM Problem Solving Tool

42. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
CUSTOMER
Customer Discovery
Desirability
ENTERPRISE
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain
P: Plan
D: Do
R: Review
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM Problem Solving Tool

43. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
CUSTOMER
Customer Discovery
Desirability
ENTERPRISE
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM Problem Solving Tool

44. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM Problem Solving Tool

45. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM Problem Solving Tool

46. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM Problem Solving Tool

47. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
SPRINT
STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

48. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
SPRINT
STRIP Topic(s)
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

49. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
SPRINT
STRIP Topic(s)
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

50. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
SPRINT
STRIP Topic(s)
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

51. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
SPRINT
STRIP Topic(s)
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

52. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
SPRINT
STRIP Topic(s)
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

53. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
SPRINT
STRIP Topic(s)
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

54. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
SPRINT
STRIP Topic(s)
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

55. APPENDIX 3
Adap8ve Planning & Execu8on (APEx) Sprint Apps

56. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
SPRINT
STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

57. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
SPRINT
STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
Zoom-in Tools
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

58. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
SPRINT
STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
Zoom-in Tools “GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

59. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
SPRINT
STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
Zoom-in Tools “GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM EXECUTION BUSINESS MODEL PLAN

60. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
CUSTOMER
PRODUCT (STRATEGY) TEAM (RESOURCES) EXPERIENCE (VALUE)
SPRINT
STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
Zoom-in Tools “GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM EXECUTION BUSINESS MODEL PLAN

61. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
CUSTOMER
PRODUCT (STRATEGY) TEAM (RESOURCES) EXPERIENCE (VALUE)
BACKLOG (Problem) TO DO
DOING DONE (Learnings)
SPRINT
STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
Zoom-in Tools “GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM BUSINESS MODEL PLAN EXECUTION
Kanban Board

62. Adap%ve Planning & Experimenta%on (APEx) Sprint PlaZorm: “10x Improvement in Customer Experience” for X
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
SPRINT
STRIP Topic(s)
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
Zoom-in Tools “GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

63. COMMUNICATION Sprint App: “10x Improvement in Customer Experience”
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
q RECEIVER
q MESSAGE q SENDER q FEEDBACK (-/+)
SPRINT
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
Communica%on Model
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

64. COMMUNICATION Sprint App: “10x Improvement in Customer Experience”
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
q RECEIVER
q MESSAGE q SENDER q FEEDBACK (-/+)
Communica%on Model SPRINT
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

65. SIPOC Sprint App: “10x Improvement in Customer Experience”
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
q CUSTOMER
q OUTPUT q SUPPLIER
q INPUT
q PROCESSING
SPRINT
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
SIPOC
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

66. SIPOC Sprint App: “10x Improvement in Customer Experience”
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
q CUSTOMER
q OUTPUT q SUPPLIER
q INPUT
q PROCESSING
SPRINT
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
SIPOC
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

67. SUPPLY CHAIN (SC) Sprint App: “10x Improvement in Customer Experience”
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
q CUSTOMER
q PRODUCT q SUPPLIER q VALUE
SPRINT
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
Supply Chain
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

68. SUPPLY CHAIN (SC) Sprint App: “10x Improvement in Customer Experience”
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
q CUSTOMER
q PRODUCT q SUPPLIER q VALUE
SPRINT
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
Supply Chain
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

69. GOOD STRATEGY (GS) Sprint App: “10x Improvement in Customer Experience”
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
q CUSTOMER PROBLEM
(CHALLENGE/DIAGNOSIS)
q STRATEGY (GUIDING
POLICY/HYPOTHESIS)
q COHERENT ACTIONS
(EXPERIMENTATION)
q TRADE-OFF
(EXPERIENCE; VALUE)
SPRINT
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
“Good” Strategy
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

70. GOOD STRATEGY (GS) Sprint App: “10x Improvement in Customer Experience”
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
q CUSTOMER PROBLEM
(CHALLENGE/DIAGNOSIS)
o Descripon
o Analysis (Diagnosis)
q STRATEGY (GUIDING
POLICY/HYPOTHESIS)
o Guiding Policy/
Stratagem
o Hierarchy of Proximate
Objecves
q COHERENT ACTIONS
(EXPERIMENTATION)
o Set of Coherent Taccs
(Acvies/Acons)
q TRADE-OFF
(EXPERIENCE; VALUE)
SPRINT
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
“Good” Strategy
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

71. GOOD STRATEGY (GS) Sprint App: “10x Improvement in Customer Experience”
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
q CUSTOMER PROBLEM
(CHALLENGE/DIAGNOSIS)
o Descripon
o Analysis (Diagnosis)
q STRATEGY (GUIDING
POLICY/HYPOTHESIS)
o Guiding Policy/
Stratagem
o Hierarchy of Proximate
Objecves
q COHERENT ACTIONS
(EXPERIMENTATION)
o Set of Coherent Taccs
(Acvies/Acons)
q TRADE-OFF
(EXPERIENCE; VALUE)
SPRINT
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
“Good” Strategy
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

72. GOOD STRATEGY (GS) Sprint App: “10x Improvement in Customer Experience”
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
q CUSTOMER PROBLEM
(CHALLENGE/DIAGNOSIS)
o Descripon
o Analysis (Diagnosis)
q STRATEGY (GUIDING
POLICY/HYPOTHESIS)
o Guiding Policy/
Stratagem
o Hierarchy of Proximate
Objecves
q COHERENT ACTIONS
(EXPERIMENTATION)
o Set of Coherent Taccs
(Acvies/Acons)
q TRADE-OFF
(EXPERIENCE; VALUE)
SPRINT
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
“Good” Strategy
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

73. GOOD STRATEGY (GS) Sprint App: “10x Improvement in Customer Experience”
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
q CUSTOMER PROBLEM
(CHALLENGE/DIAGNOSIS)
o Descripon
o Analysis (Diagnosis)
q STRATEGY (GUIDING
POLICY/HYPOTHESIS)
o Guiding Policy/
Stratagem
o Hierarchy of Proximate
Objecves
q COHERENT ACTIONS
(EXPERIMENTATION)
o Set of Coherent Taccs
(Acvies/Acons)
q TRADE-OFF
(EXPERIENCE; VALUE)
SPRINT
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
“Good” Strategy
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
Zoom-in Tools
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

74. BUSINESS MODEL STRIP (BMS) Sprint App: “10x Improvement in Customer Experience”
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
q VALUE RECIPIENT
(CUSTOMER)
q OUTPUT
(PRODUCT/SERVICE)
q TEAM
(SUPPLIER)
q FEEDBACK (-/+)
(TRADE-OFF; VALUE)
Business Model Strip SPRINT
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

75. BUSINESS MODEL STRIP (BMS) Sprint App: “10x Improvement in Customer Experience”
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
q VALUE RECIPIENT
(CUSTOMER)
q OUTPUT
(PRODUCT/SERVICE)
q TEAM
(SUPPLIER)
q FEEDBACK (-/+)
(TRADE-OFF; VALUE)
Business Model Strip SPRINT
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

76. VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
q VALUE RECIPIENT
(CUSTOMER)
q OUTPUT
(PRODUCT/SERVICE)
q TEAM
(SUPPLIER)
q FEEDBACK (-/+)
(TRADE-OFF; VALUE)
BUSINESS MODEL STRIP (BMS) Sprint App: “10x Improvement in Customer Experience”
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
Business Model Strip SPRINT
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

77. GLOBAL PROBLEM SOLVING (GPS) Sprint App: “10x Improvement in Customer Experience”
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
q PROBLEM
q SOLUTION q METHOD q EVALUATION
Global Problem Solving SPRINT
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

78. GLOBAL PROBLEM SOLVING (GPS) Sprint App: “10x Improvement in Customer Experience”
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
q PROBLEM
q SOLUTION q METHOD q EVALUATION
Global Problem Solving SPRINT
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

79. GOLDEN CIRCLE(GC) Sprint App: “10x Improvement in Customer Experience”
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
q WHAT q HOW q WHY
Golden Circle SPRINT
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

80. GOLDEN CIRCLE (GC) Sprint App: “10x Improvement in Customer Experience”
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
q WHAT
(Neocortex)
q HOW q WHY
(Limbic Brain)
Golden Circle SPRINT
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

81. KANBAN BOARD (KB) Sprint App: “10x Improvement in Customer Experience”
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
q BACKLOG
q TO DO q DOING q DONE
Kanban Board SPRINT
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

82. KANBAN BOARD (KB) Sprint App: “10x Improvement in Customer Experience”
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
q BACKLOG
q TO DO q DOING q DONE
Kanban Board SPRINT
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

83. WATERFALL BUSINESS PLAN (WBP) Sprint App: : 10x Improvement in Customer Experience
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
q End: MISSION/
VISION/GOAL/
OBJECTIVES
q Ways: STRATEGY
q Means: TACTICS/
TASKS
Waterfall Business Plan SPRINT
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

84. WATERFALL BUSINESS PLAN (WBP) Sprint App: 10x Improvement in Customer Experience
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
q End: MISSION/
VISION/GOAL/
OBJECTIVES
q Ways: STRATEGY
q Means: TACTICS/
TASKS
Waterfall Business Plan SPRINT
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

85. CUSTOMER CHAIN (CC) Sprint App: “10x Improvement in Customer Experience”
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
q CUSTOMER
q PRODUCT q SUPPLIER q VALUE (Trade-off)
Customer Chain SPRINT
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

86. CUSTOMER CHAIN (CC) Sprint App: “10x Improvement in Customer Experience”
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
q CUSTOMER
q PRODUCT q SUPPLIER q VALUE (Trade-off)
SPRINT Customer Chain
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

87. EXTENDED SYSTEM (ES) Sprint App: “10x Improvement in Customer Experience”
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
q CUSTOMER
q PRODUCT q TEAM q ACCOUNTABILITY
Extended System SPRINT
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

88. EXTENDED SYSTEM (ES) Sprint App: “10x Improvement in Customer Experience”
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
q CUSTOMER
q PRODUCT q TEAM q ACCOUNTABILITY
SPRINT Extended System
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

89. DESIGN THINKING (DT) Sprint App: “10x Improvement in Customer Experience”
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
q EMPATHIZE
(Understand)
q DEFINE
(Map)
q IDEATE
(Sketch; Decide)
q PROTOTYPE
q TEST
Design Thinking SPRINT
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

90. DESIGN THINKING (DT) Sprint App: “10x Improvement in Customer Experience”
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
q EMPATHIZE
(Understand)
q DEFINE
(Map)
q IDEATE
(Sketch; Decide)
q PROTOTYPE
q TEST
Design Thinking SPRINT
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

91. AXIOMATIC DESIGN (AD) Sprint App: 10x Improvement in Customer Experience
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
CUSTOMER DOMAIN
q CUSTOMER
ATTRIBUTES
FUNCTIONAL DOMAIN
q FUNCTIONAL
REQUIREMENTS
PHYSICAL DOMAIN/
PROCESS DOMAIN
q DESIGN PARAMETERS
ACCOUNTING DOMAIN
q VALUE (FINANCIAL)
METRICS
Axioma%c Design SPRINT
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

92. AXIOMATIC DESIGN (AD) Sprint App: 10x Improvement in Customer Experience
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
CUSTOMER DOMAIN
q CUSTOMER ATTRIBUTES
FUNCTIONAL DOMAIN
q FUNCTIONAL
REQUIREMENTS
PHYSICAL DOMAIN/
PROCESS DOMAIN
q DESIGN PARAMETERS/
PROCESS VARIABLES
ACCOUNTING DOMAIN
q VALUE (FINANCIAL)
METRICS
Axioma%c Design SPRINT
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

93. AXIOMATIC DESIGN (AD) Sprint App: 10x Improvement in Customer Experience
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
CUSTOMER DOMAIN
q CUSTOMER ATTRIBUTES
FUNCTIONAL DOMAIN
q FUNCTIONAL
REQUIREMENTS
PHYSICAL DOMAIN/
PROCESS DOMAIN
q DESIGN PARAMETERS/
PROCESS VARIABLES
ACCOUNTING DOMAIN
q VALUE (FINANCIAL)
METRICS
Axioma%c Design SPRINT
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
Zoom-in Tools
ADAPTIVE PLANNING (SEARCH)
SOLUTION-SYSTEM

94. CUSTOMER DEVELOPMENT (CD) Sprint App: 10x Improvement in Customer Experience
q Future (Blue Ocean) q Present (Red Ocean) q Past (Done) WHEN: WHERE:
Author of the World’s Most Paradigm-ShiEing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc:ons?”
h@ps://%nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Environment (Local/Global BACKGROUND): …...............................................................................
ADAPTIVE PLANNING (SEARCH)
VALUE RECIPIENT
Customer Discovery
Desirability
VALUE CREATOR (ENTERPRISE)
Minimum Viable Product (MVP) Design
Feasibility
IMPACT (-/+)
Ambidextrous
Accoun%ng
Viability
P: Pain (WHO)
P: Plan (WHAT)
D: Do (HOW)
R: Review (WHY)
CUSTOMER DISCOVERY
PRODUCT/CUSTOMER
STRATEGY
(HYPOTHESES/TARGETS)
CUSTOMER VALIDATION/
CREATION
q Problem-Solu8on Fit
q Product-Market Fit
q Scaling (Growth)
q Renewal
COMPANY CREATION/
MANAGEMENT
(LEARNING/INSIGHTS:
Persevere or Pivot?)
Customer Development SPRINT
Topic(s) STRIP
EXPERIMENTATION (EXECUTION)
X-Problem/Pain/Challenge: …...............................................................................................
“GALAXY”
CARD
SOLUTION-SYSTEM