Today’s global marketplace is looking more and more like a battlefield. Like in a battlefield, today’s global marketplace is characterized by VUCA: Volatility; Uncertainty; Complexity; Ambiguity. To survive and prosper in today’s global marketplace, organizations must have business model agility, that is, the ability to rapidly sense and effectively respond to opportunities and threats. However, there is a serious constraint to achieving business model agility: LONG DELAYS IN ACCESSING RELEVANT BUSINESS INFORMATION. Search engines such as Google, Bing, and Yahoo Search do not provide useful information on business models; search engine results are not organized according to the structure of a business model. Also, a lot of business information is fragmented, unorganized, and exists in silos. Whenever business information managers such as business planners, strategists, and business model innovators need information especially with regard to markets, industries, and trends, they spend an inordinate amount of time trying to collect information. Often times, the information is obsolete by the time that data collection is completed. Consequently, many organizations – both small and large – are struggling to survive and prosper in a VUCA world. Dead organizations such Kodak, Borders, and Blockbusters suffered from business model rigidity. VisionaryD is a Business Information Search Engine (BISE) that resolves the problem of inadequate access to business information. As a collaboration (“crowdsourced”) platform that uses a question-and-answer format to collaboratively collect business information, the mission of VisionaryD is to offer a one-stop website that features past, present, and future business models for every organization on the planet 24x7. VisionaryD would act as a Business Information Search Engine that helps organizations to collaboratively develop business models that better sense and respond to changes in markets, industries, society, and the environment. The proposed business model – a Freemium, Multi-sided Business Model - for VisionaryD is presented below. The VisionaryD software would be free for business information searchers/browsers who want to just see past and present business models. For business model managers, who would like to update and manage their business models in real time, there would be monthly subscriptions. Business model managers, who want to develop detailed business model plans for organizations, can offer business model dashboards for free to the public or sell it. VisionaryD would obtain royalties from such sales. With the expected exponential growth of customers using the VisionaryD software, advertisers would be attracted to the platform so that revenue can be generated from selling both textual and visual ads. Ultimately, VisionaryD is designed to disrupt search engines like Google and Bing as well as collaboration platforms such as Slideshare, Wikipedia, and LinkedIn. http://goo.gl/khko7G

1. Key
Partners
Strategic
alliances
with
companies
&
organiza4ons
including:
q Cisco
Systems
q Crunchbase
q IBBCS
q LinkedIn
q Xing
q Facebook
q Universi4es/
Colleges
offering
entrepreneur-­‐
ship
as
well
as
MBA
programs
q US
Department
of
Defense
q NGOs
Key
Ac2vi2es
q Crowdsourcing
q Co-­‐Design
of
Freemium,
Mul4-­‐sided
Business
Model
q SoMware
Dev.
q UX
Design
q
Lean
Startup
Methodology
Value
Proposi2on
Customer
Rela2onships
q Online
q Face-­‐to-­‐face
Customer/
User
Product
Innova2on
Team
q Business
Coach/
Planner/
Strategist
q Collaborator
q Product/Bus.
Model
Inno
q Business
DNA
Searcher/Seller
Key
Resources
q Staff
q Equipment
q IT
Infrastructure
q Facili4es
q Brand/Culture
Channels
q Online:
www.visionaryd
.com
hTp://
businessmodels.ni
ng.com
q TwiTer;
FB
q Slideshare
Pain
(Cost
Structure)
Delight
(Revenue
Streams)
VisionaryD’s
Business
Model
Canvas
(in
Future)
Freemium,
Mul4-­‐sided
Business
Model
for
a
Business
Informa4on
Search
Engine
u Adver2ser
Ø (Mul4-­‐4ered)
Monthly
Subscrip4ons
q %
from
Sale
of
Business
Model
Plans
u Revenue
from
Ads
• Staff/Administra4ve/Legal
Cost
• Equipment/IT
Infrastructure
Cost
• Facility
Cost
q Get/Search/
Organize/
Sell
Business
DNA
Info
u Get
More
Exposure/
Prospects
OUTCOME
q Bus.
Model
Agility
u Simpler,
Faster,
and
Cheaper
Tools/Proc.

2. Solu%on
Key
Metrics
Unique
Value
Proposi2on
Problem
Customer
Segments
Unfair
Advantage
Channels
Cost
Structure
Revenue
Streams
DNA
Lean
Canvas
for
VisionaryD.com
Hypotheses
for
a
Community-­‐Transforma4on
Search
Engine
D N
A
Design
(How?)
Needs
(What?)
Aspira4ons
(Why?)
u Adver2ser
Ø (Mul4-­‐4ered)
Monthly
Subscrip4ons
q %
from
Sale
of
Business
DNA
Plans
u Revenue
from
Ads
• Staff/Administra4ve/Legal
Cost
• Equipment/IT
Infrastructure
Cost
• Facility
Cost
Ø Rapidly
Improve
Business
Model
Agility
q Get
Info
on
Business
DNA
Model
24x7
u Get
More
Exposure/
Prospects
Distributed
Product
Innova2on
Team
(DPIT)
Complex,
Slow,
and
Expensive
Tolos
for
Achieving
Big
Goals
&
Ideas
q Online:
visionaryd.com
businessmodels.ning.
com
q TwiTer;
Facebook
q Slideshare
E:
Engagement
A:
Acquisi4on
R:
Reten4on
R:
Referral
R:
Revenue
Faster
Applica4on
of
Business
DNA
Tech-­‐
nology,
Innova4on,
Disrup4on,
and
Body
of
Knowledge
VisionaryD:
A
Crowdsourced
Search
Engine
(Plaorm)
That
Facilitates
• Simpler
• Faster
• Inexpensive
Processes
Especially
Using
the
Business
DNA
Model
of
Every
Org.
on
the
Planet
“Global
Community
Transforma2on”
Business
Model
Agility
Business
DNA
Search
Engine

3.
VisionaryD’s
Big
Hairy
Audacious
Goal
(BHAG):
Provide
relevant
informa4on
for
every
business
model
on
the
planet
24x7
RED
OCEAN
BLUE
OCEAN
VALUE
(Happiness;
PROFIT)
Processes/
Ac2vi2es
Internal
Resources
Inputs/
Partners
Channels
&
Rela2on-­‐
ships
Product/
Service
Customer
Segments
q Product
Inno
Team
u Adver2ser
Present
(Done):
Reality/Problem
Future
(To
Do):
Scenario/Solu4on
-­‐
Internal
Resources
ENVIRON-­‐
MENT
www.visionaryd.com
q TwiTer
q Slideshare
VisionaryD
SoMware
Plaorm
(Crowdsourced
Business
Informa4on
Search
Engine
(BISE))
q Rapidly
Get/Search/Organize/Sell
Business
DNA
Info
u Get
More
Exposure/Prospects
Ø Business
Model
Agility
q Crowdsourcing
q Co-­‐Design
of
Freemium,
Mul4-­‐sided
Business
Model
q SoMware
Dev.
q UX
Design
q
Lean
Startup
Methodology
q Staff
q Equipment
q IT
Infrastructure
q Facili4es
q Brand/
Culture
e.g.,
Cisco
Ø (Mul4-­‐4ered)
Monthly
Subscrip4ons
q %
from
Sale
of
Business
Model
Plans
u Revenue
from
Ads
• Staff/Administra4ve/Legal
Cost
• Equipment/IT
Infrastructure
Cost;
Facility
Cost
PAIN
(Cost)
DELIGHT
(Benefit)
+
Value
Engine