Personal Information
Entreprise/Lieu de travail
Austin, TX United States
Profession
Author & Consultant
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.neurosciencemarketing.com/blog/
À propos
Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role.
Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of T
Mots-clés
neuromarketing
persuasion
roger dooley
brainfluence
marketing
psychology
conversion
copywriting
sxsw
consumer behavior
habit forming products
web design
motivation
content marketing
web design and development
brain
sxswi
sxsw 2016
behavior science
apps
non-conscious
habit
habit formation
cognitive fluency
friction
sxsw2015
mind
design
web
social media
seo
pubcon
conversion rate
interactive marketing
mima
digital marketing
market research
website
marketing and advertising
internet marketing
copy
influence
sxsw2012
advertising
Tout plus
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Personal Information
Entreprise/Lieu de travail
Austin, TX United States
Profession
Author & Consultant
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.neurosciencemarketing.com/blog/
À propos
Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role.
Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of T
Mots-clés
neuromarketing
persuasion
roger dooley
brainfluence
marketing
psychology
conversion
copywriting
sxsw
consumer behavior
habit forming products
web design
motivation
content marketing
web design and development
brain
sxswi
sxsw 2016
behavior science
apps
non-conscious
habit
habit formation
cognitive fluency
friction
sxsw2015
mind
design
web
social media
seo
pubcon
conversion rate
interactive marketing
mima
digital marketing
market research
website
marketing and advertising
internet marketing
copy
influence
sxsw2012
advertising
Tout plus