This document outlines five steps for an effective social media presence: 1) Create engaging content like photos, videos, or stories, 2) Choose the right social media platform based on your audience, such as Facebook, Twitter, or Instagram, 3) Make your message clear, short, and easy to understand so people take action, 4) Understand your followers' interests to ensure your content is relevant to them, and 5) Set goals to measure your performance and ensure your efforts are effective for your specific audience. The overall goal is to understand your audience and provide valuable content that motivates them to engage or take a desired action.

1. S T E P S F O R S O C I A L
M E D I A P R E S E N C E
whether is for personal or business purposes,
there are five basic steps to be effective on social
media
the main goal is to understand whom you're
reaching to (very defined audience), and how
effective you are by motivate them to perform an
action: click a like, read a post, buy a good, etc.
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2. 1ST STEP: CREATE CONTENT
content on social media means: photos or videos taken with
your phone, original stories or blogs, interviews or
experiences that you want to tell people based on their
context, or even anecdotes that will generate interest
social media is not a solution of your personal problems, it's
just an extension of what you are or have in order to capture
people's attention with main things you have in common
every audience is interested in one thing only: themselves
learn some basic and easy-to-use tools for content creation:
www.canva.com / www.gifcreator.me / 4-min simple tutorial
for video editor: www.youtube.com/watch?v=J79_0h3ozS0
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3. 2ND STEP: FIND THE RIGHT
SOCIAL MEDIA PLATFORM
if you want to reach people similar to your close friends and
relatives, the best promo platform is: Facebook
if you want to reach readers that will be interested in your
blog or website articles, the best promo platform is: Twitter
if you want to attract an audience interested about how your
products are made, or about how you perform certain things,
the best platform is: Instagram
if you want to reach millennials with direct messages or by
chatting with them, the best platform is: Snapchat
in addition, you can skim at www.mailchimp.com to know
how to design appealing newsletters for your audience
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4. 3RD STEP: MAKE YOUR
MESSAGE SIMPLE
whether it's a graphic, a photo, or video you're posting,
it's recommendable to make your message clear, short,
and easy to understand
posts on social media are effective within seconds, so you
need to make something visually catchy to make people
to go to your website
the main goal of the message you're delivering is the
action you want the audience to perform: read your
articles, buy your goods, understand your ideas, or create
engagement, etc.
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5. 4TH STEP: UNDERSTAND
WHO ARE YOUR FOLLOWERS
are your followers or responders, for example, the type of
people that like country music, and you're offering gospel
music? Then, you're doing something wrong
the more distinctive and defined your online audience is,
the better will be to match what you're offering to them
with what their personal interests are
Remember, you're not a panacea. You have to reach a niche
the demographics can be defined by: race, age, education,
borough where they live, relationship status, income,
shopping trends, cultural habits, etc.
always collect info from your audience with their previous
permission. This info will constantly feed your customer base
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6. 5TH STEP: GOAL MEASUREMENT
social media is basically reaching with the right content,
the right people, at the right time
content: is what you do best, and how you can expose it to
make people engaged or interested
audience: is what type of people you want to reach, and
how your interests and theirs can be comparable
time: Einstein defined it as a "duration of an event," thus,
how long do you think your content can satisfy today's
instant gratification among your specific audience?
if you don't have a way to make your performance
accountable, you're basically doing things in vain
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7. T H A N K S
F O R Y O U R T I M E !
a l w a y s t r y t o l e a r n
s o m e t h i n g n e w w i t h
t h e h e l p o f t u t o r i a l s o n
t h e i n t e r n e t