Contenu connexe Similaire à Design at Scale (Adam Cutler at Enterprise UX 2016) (20) Plus de Rosenfeld Media (20) Design at Scale (Adam Cutler at Enterprise UX 2016)2. There are 3 elements needed
to create a sustainable culture
of design at scale.
4. © 2016 IBM Corporation | IBM Confidential
people
7. IBM Design :: ©2016 IBM Corporation
10,000+ candidates identified
7
8. IBM Design :: ©2016 IBM Corporation
> 5,300 portfolios reviewed
8
9. IBM Design :: ©2016 IBM Corporation
1 out of every 40
portfolios selected
9
12. IBM Design :: ©2016 IBM Corporation
750 hires and counting
12
13. IBM Design :: ©2016 IBM Corporation
Our people are the
backbone of our culture
13
15. IBM Design :: IBM Confidential :: ©2016 IBM Corporation
Manifestation
of Culture
15
Symbols
Heroes
Rituals
PracticesValues
23. IBM Design :: IBM Confidential :: ©2016 IBM Corporation
You can’t fake culture and
you sure as hell can’t buy it
21
24. IBM Design :: IBM Confidential :: ©2016 IBM CorporationIBM Design :: ©2016 IBM Corporation
Design Career Ladder
22
Assoc. Designer
Exposure: Focused on 1 project
Responsibility: Guided, Constrained
Designer
Exposure: Focused on 1 project
Responsibility: Mentor, Solo
Advisory Designer
Exposure: Focused on 1- 2 project
Responsibility: Mentor, Manager
Senior Designer Senior Design Manager
Multiple Projects
Responsibility: Lead
Distinguished Designer Design Executive
Design Principal Design Practice Manager Suite of
offerings
Design Research
User Experience Design
Visual Design
Front-End Development
Design Disciplines
IBM Fellow VP
25. The abilities of
an IBM Designer
Designing for emotional impact
Behavioral influencing through
human understanding
Storytelling
Utilizing technology as a medium
Radical collaboration
26. © 2016 IBM Corporation | IBM Confidential
Places
28. IBM Design :: IBM Confidential :: ©2016 IBM Corporation 26
Freedom and
flexibility to work
the way we need.
What makes a studio a Studio?
29. IBM Design :: IBM Confidential :: ©2016 IBM Corporation 27
What makes a studio a Studio?
A space for
Whole Teams to
work together.
30. IBM Design :: IBM Confidential :: ©2016 IBM Corporation 28
A place for
designers to
work & call
home.
What makes a studio a Studio?
35. © 2016 IBM Corporation | IBM Confidential
practices
36. © 2016 IBM Corporation | IBM Confidential
IBM Design Thinking
Smarter teams. Better ideas. Happier users.
38. Principles
A focus on user outcomes Multidisciplinary teams Restless reinvention
The Loop
Observe Reflect Make
drives us.
39. Principles
A focus on user outcomes Multidisciplinary teams Restless reinvention
The Loop
Observe Reflect Make
The Keys
Hills Playbacks Sponsor Users
align us.
40. The Keys Align us on clear
intent & purpose
The Loop Enables problem identification &
envisioning possible solutions
Principles Frame the way
we see problems
41. © 2016 IBM Corporation | IBM Confidential
IBM Design Language
Where our heads meet our hearts
43. Discover, Try & Buy
Get Started
Everyday Use
Manage & Upgrade
Leverage & Extend
Get Support
50. IBM Design :: IBM Confidential :: ©2013 IBM Corporation 45
Data Quality Breakdown
Column Viewer
52. © 2016 IBM Corporation | IBM Confidential
IBM Design Research
Identify the right problem for the right people.
56. IBM Design :: IBM Confidential :: ©2016 IBM CorporationIBM Design :: IBM Confidential :: ©2013 IBM Corporation
51
@adam_cutler
#ibmdesign