Erin Hauber: “Design is Not the Frosting on the Scaled Agile Layer Cake” DesignOps Summit 2019 • October 23-24, 2019 • New York, NY, USA http://www.designopssummit.com

1. DESIGNOPS SUMMIT 2019
Hi! I’m Erin.
Building design and innovation
capabilities in technology enterprises
USAA HUMAN-CENTERED DESIGN PRACTICE
ATLASSIAN DESIGN EXCELLENCE AND EDUCATION
IBM DESIGN INCUBATOR, ENTERPRISE DESIGN THINKING
@erinhauber

2. JAMIE LOPEZ CALEB SCHMIDT
DesignOps at USAA

3. DESIGNOPS SUMMIT 2019
Design is not the
Frosting on the
Scaled Agile Layer Cake
@erinhauber
HOW I WENT FROM ANGRY TO OPTIMISTIC ABOUT A CHANGE

4. “Change is a constant
in Design.”
—MEREDITH DAVIS PROFESSOR EMERITA OF DESIGN, NORTH CAROLINA STATE UNIVERSITY
4@erinhauber

5. Truths of engaging with change
EMPATHY APPLIES TO US, TOO
BE THE ANTIDOTE
THIS IS A MOVEMENT
1
3
2
5@erinhauber

11. EMPATHY APPLIES TO US, TOO
BE THE ANTIDOTE
THIS IS A MOVEMENT
Truths of engaging with change
1
3
2
11@erinhauber

12. FOR INTERNAL PURPOSES ONLY |HCD PRACTICE TEAM © 2019 | 12
EMPATHY APPLIES TO US, TOO

13. EMPATHY APPLIES TO US, TOO

14. EMPATHY APPLIES TO US, TOO
Lean Business Case
Name
Funnel
Review
Analyzing
Epic ID
Owner
Business Outcome Hypothesis
Description
Approval and/or Movement to Next State
Funnel Entry Date
Priority Approval and/or movement to next state
Leading Indicators
Preliminary Size Estimate (MVP)
Value Statement (For the end consumer - Who/What/Why)Target Member or Employee (Specific users or markets affected)

16. EMPATHY APPLIES TO US, TOO

17. EMPATHY APPLIES TO US, TOO

18. Truths of engaging with change
EMPATHY APPLIES TO US, TOO
BE THE ANTIDOTE
THIS IS A MOVEMENT
1
3
2
18@erinhauber

19. BE THE ANTIDOTE

20. BE THE ANTIDOTE

21. BE THE ANTIDOTE

22. BE THE ANTIDOTE

23. BE THE ANTIDOTE

24. BE THE ANTIDOTE

25. Truths of engaging with change
EMPATHY APPLIES TO US, TOO
BE THE ANTIDOTE
THIS IS A MOVEMENT
1
3
2
25@erinhauber

26. THIS IS A MOVEMENT
26

27. THIS IS A MOVEMENT

28. THIS IS A MOVEMENT

29. “This is the rocket
fuel teams have
been needing.”
—SAFE COACH
29@erinhauber

30. Truths of engaging with change
EMPATHY APPLIES TO US, TOO
BE THE ANTIDOTE
THIS IS A MOVEMENT
1
3
2
30@erinhauber

31. “

32. “For the first time in my
career, I'm sitting here
thinking ‘This is home.
This feels natural. This
is how I want to work.’”
— EXECUTIVE LEADER
“

33. DESIGNOPS SUMMIT 2019
Thanks.
@erinhauber