best way for search engine optimizing for all member. What is SEO & Why is it Important? SEO Keyword Research & Keyword Targeting Best Practices On-Page Optimization Best Practices

1. Search Engine Optimizing

2. Marketing ‘scams’ have been around for years. The best
ones are those that become accepted as the norm—bottled
water anyone? The last 20 years, however, has given rise to
a new type of online scam and no acronym in the online
business world conjures up images of snake oil salesmen
quite like SEO.

3. A Guide to SEO
 You’re not alone in being contacted by services claiming they will get
your business website to the top of Google within a month. We get
them almost daily. It’s frustrating, especially for those of us that are
passionate about providing a high-quality SEO service. Despite
Google providing us with a Search engine optimizing guide, no
agency can or should make any promises when it comes to ranking
improvements and we strongly advise caution when dealing with any
such company. No matter who the agency is, good SEO takes time
and there are no shortcuts.

4.  While a slick salesman will make SEO seem simple, the reality is that
SEO is a complex machine with over 200 ranking factors. To make
the game a little more interesting these ranking factors are
constantly being updated by Google to ensure their service delivers
the very best search results.
 These technical challenges are compounded by not having complete
insight into what your competition is doing with their own SEO
strategy. How are they building backlinks, optimising site speed,
creating content? How much time, and subsequently money, are they
investing in SEO?

5. How long will my SEO take
 An extensive research study completed by Ahrefs reveals the
average top ten page is more than two years old. Pages that rank
at the number one position are on average nearly three years old.
That’s a long time for businesses that need more customers now.
At the risk of being doomsayers, most new businesses are
pleased to make it through their first year. Anything else is a
bonus.

6. Seriously… how can I fast track SEO
 Unfortunately for new businesses, there are no shortcuts with SEO
but there are ways to give your SEO a boost. It’s important that
Google sees your web presence growing and expanding naturally.
Building 10,000 backlinks in one day is not natural, but a steady
stream of quality content and link juice is.
 The quickest way to see SEO results is to start today and do it right
the first time. Many businesses jump into designing a website,
without considering how potential customers will find it. Others will
outsource their web design and SEO overseas, which, needless to say,
is fraught with danger. Search engine optimisation starts with a good
understanding of your local competitive space and how the
subsequent website is designed. Reverse engineering a website to
make it search engine friendly is costly and consumes time.

7. Talk to an honest
 Start Digital provides holistic digital services that cover both web
design and search engine optimisation. Promoting your website
online doesn’t have to be scary or overwhelming. At Start Digital,
we’re here to help you better understand how the web works and
how to use the internet to reach out and connect with a new
audience.

8. Realistic expectations
 Most businesses fall somewhere in the middle of these extremes.
You might start seeing results in a few months, but, realistically a
steady stream of customers might not come until after a year.
Good SEO specialists will achieve consistent improvement in your
Google rankings, so you should know early on if their strategies
are reliable. You will need to wait longer though, to see an actual
return on your investment.
 A good example of this is our own website. Start Digital are
relatively young players in a space that is very well established. A
quick search for the most used keyword term ‘web design Perth’
shows millions of results. Trying to get noticed and establish a
presence for this and other similar terms has taken over 2 years—
and, whilst we’re still a long way from achieving our goals, we’ve
experienced the benefits of a good SEO strategy first hand.