1. professional development
2012
Core Books
Before Hitting Send Up and Running in 30 Days: A Proven Plan for Financial
Success in Real Estate
Power Real Estate E-mails & Letters
21 Things I Wish My Broker Had Told Me
The Green Guide for Real Estate Professionals
The Insider’s Guide to Commercial Real Estate
Sales and Marketing 101 for Real Estate Professionals
The Big Book of Real Estate Ads: 1001 Ads That Sell Next >
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1 To order: Call 800.972.2220 | Email reorders@dearborn.com

2. Offer Your Students the Tools
They Need to Succeed
p ro f e s s io n a l de v e l o p m e n t
Help Your Students Excel in Their Careers.
Count on Dearborn to assist your students every step of their professional careers
with the hottest publications from some of the most respected real estate experts in
the industry. Our extensive inventory of textbooks includes today's most relevant
topics such as commercial real estate, business writing skills, and more. Offering
these titles in your school's bookstore provides real estate professionals with the
resources they need to scale the ladder to success while generating additional
revenue for your school.
Our Professional Development collection:
• Offers real-world tips and advice for additional career support
• ses engaging, entertaining narratives to enliven the presentation of information
U
• Will enhance your bookstore with titles relevant for today’s market
www.Dearborn.com | www.REcampus.com
Our collection of professional development titles covers the most popular and
important topics for today’s agents: marketing, advertising, client relations, sales tips,
trends, electronic communications, and more. Adding these titles to your school
bookstore gives real estate professionals more resources to help them establish and
maintain a successful real estate practice, and provides your school with opportunity
for additional revenue.
FREE Leave your feedback and receive a
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OFFER complimentary copy of one of our
Professional Development titles.
Is there a Professional Development topic that you are interested in learning more
about? Please email us at suggestions@dearborn.com with your topic of interest.
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3. NEW!
Before Hitting Send:
Power Writing Skills for Real Estate Agents
by Karen Stefano, Esq. and Penny Nathan
Before Hitting Send is a practical, how-to writing guide targeting the unique needs of
real estate agents. It teaches the fundamentals of effective writing through examples
and exercises from scenarios agents face daily. In addition to instruction chapters, the
book includes writing samples that are also available electronically for download at
www.beforehittingsend.com. The Instructor Resources include a PowerPoint
p ro f e s s io n a l de v e l o p m e n t
presentation, chapter outlines, and a 50-question exam.
Contents: Getting Started: What Do You Want to Say? • What Tone Do You Want to Convey? •
Structuring a Message for Maximum Impact • Use Transition Words to Signal Where Your Message Is Textbook, 258 pages, 2012 copyright, 71/4 x 9”
Going • Enhance Readability With a Visually Appealing Layout • Be Specific and Precise in Your Writing • ISBN 1427711186 Retail Price $26.95
Watch the Order of Your Words • Use Your Verbs Wisely • Get In, Get Out, Move On: Eliminate
Unnecessary Words • Shorter Sentences Are Better • Power Writing for Real Estate • Writing to Persuade
• Delivering Bad News Gracefully • Proper Word Usage and Three Simple Grammar Rules • Proper
Punctuation • Take the Time to Get It Right: 12 Questions to Ask as You Review and Revise • A Message
for Brokers: 10 Steps for Improving Your Agents’ Writing Skills
“Bravo! Finally a balm for one of my pet peeves—poorly written and
grammatically incorrect emails, contracts, and other missives utilized
throughout the typical real estate transaction! When dealing with contracts
and negotiations on a house or other real property, one simple
miscommunication between agents can mean a huge problem for the
principals involved in the transaction. Before Hitting Send should be
required reading in our industry!”
– Debbie Neuman, Neuman Neuman, Prudential CA Realty
Learn more from the authors at
www.YouTube.com/DearbornRealEstate
www.Dearborn.com | www.REcampus.com
“How and what we communicate as professional salespeople is a crucial
piece of a successful close of escrow and a happy, referring client. Before
Hitting Send is a powerful resource for making your written communication
clear, effective, and full of positive impact.”
– J’aime Nowak, Director of Training Presenter, Buffini Company
“This is a must-read for real estate professionals or anyone who wishes to
communicate effectively in writing. Awesome information. Onward and
upward for us all.”
– Linda Lee, Women’s Council of Realtors® San Diego Chapter President 2009 2010;
National Association of Realtors® Leadership Academy, Class of 2011
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3 To order: Call 800.972.2220 | Email reorders@dearborn.com