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Rodney Rumford
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Presentation on New Media: Podcasting 2006 in NYC.
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Podcasting
1.
New Media: Podcasting
IMC 2006 Annual Meeting: NYC Rodney Rumford Founder: Podblaze Co Founder: Leveraged Promotion
2.
3.
4.
5.
Podcasting Distribution. RSS
is the Plumbing
6.
7.
8.
Listener Adoption Stats
9.
Podcast/Blog Content &
Traffic Flows
10.
11.
Subscription Button Overload:
KISS The New Standard Icon
12.
13.
Business Value &
Marketing Pyramid
14.
Determining Your Podcast
Target Market Business Desires & Drivers Lifetime Value of Client Demographics Pain Points Void in Content Market Desire Opportunity to Extend Brand Reach & Improved Communication
15.
16.
17.
18.
19.
20.
TiVo & Podcasts:
Any Feed
21.
Podcasting & Tagging
22.
23.
VW Example: 4
Podcasts
24.
Cisco Example: News
25.
IBM Examples: Investor
News & The Future of…
26.
Oracle Example
27.
Simon & Schuster
Example: Weekly Podcasts: Author Interviews
28.
MSDN Channel 9
Podcasts
29.
Educate Your Readers:
Example What is a Podcast?
30.
Podcast Example: Flash
Player & RSS
31.
iTunes Example
32.
33.
iTunes Podcasts
34.
iTunes Search Results
35.
iTunes Individual Listing
36.
Google Feed Subscribe
Options
37.
Google Reader With
Player
38.
Yahoo Podcasts &
Blogs
39.
Yahoo Podcast Property
40.
Yahoo Show Listings
41.
42.
Tagging: Technorati Visibility
43.
Tagging Gaining Adoption
44.
Tagging Importance: Drilling
to Desired Content
45.
Google Related Blog/Podcast
Status
46.
Podcasts on Yahoo
Home Page
47.
IE7 Podcast Feeds
48.
IE7 Podcast &
Blog Feeds: Subscribed
49.
50.
51.
Questions? Request
Presentation Copy Rodney Rumford Direct: 858-720-9604 [email_address] http://blog.leveragedpromotion.com http://blog.podblaze.com