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New Media: Podcasting IMC 2006 Annual Meeting: NYC Rodney Rumford Founder: Podblaze Co Founder: Leveraged Promotion
What is Podcasting? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Podcasting – What it is not ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Podcasting & RSS/XML ,[object Object],[object Object]
Podcasting Distribution. RSS is the Plumbing
Podcasting Consumption ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Podcasting Myths/ Misconceptions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Listener Adoption Stats
Podcast/Blog Content & Traffic Flows
Podcasting Technology Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Subscription Button Overload: KISS The New Standard Icon
Podcasting Business Uses: Varied ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Value & Marketing Pyramid
Determining Your Podcast Target Market Business Desires & Drivers Lifetime Value of Client Demographics Pain Points Void in Content  Market Desire  Opportunity to Extend Brand Reach  & Improved  Communication
14 Podcasting Issues to Address ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Major Distribution Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blog & RSS Directories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEM, SEO & Online Visibility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Podcasting Media Consumption ,[object Object],[object Object],[object Object],[object Object],[object Object],Podcast Cell Phones Sony PSP TiVo iPod Web Site Syndication RSS Reader
TiVo & Podcasts: Any Feed
Podcasting & Tagging
Business Podcasting Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
VW Example: 4 Podcasts
Cisco Example: News
IBM Examples: Investor News & The Future of…
Oracle Example
Simon & Schuster Example: Weekly Podcasts: Author Interviews
MSDN Channel 9 Podcasts
Educate Your Readers: Example  What is a Podcast?
Podcast Example: Flash Player & RSS
iTunes Example
Content Types ,[object Object],[object Object],[object Object]
iTunes Podcasts
iTunes Search Results
iTunes Individual Listing
Google Feed Subscribe Options
Google Reader With Player
Yahoo Podcasts & Blogs
Yahoo Podcast Property
Yahoo Show Listings
Tagging & Social Bookmarking ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tagging: Technorati Visibility
Tagging Gaining Adoption
Tagging Importance: Drilling to Desired Content
Google Related Blog/Podcast Status
Podcasts on Yahoo Home Page
IE7 Podcast Feeds
IE7 Podcast & Blog Feeds: Subscribed
XML & Syndication Distribution ,[object Object]
7 Parting Thoughts & Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?  Request Presentation Copy Rodney Rumford Direct: 858-720-9604 [email_address]   http://blog.leveragedpromotion.com http://blog.podblaze.com

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