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Twitter In 10 Slides Guide

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Rodney Rumford
Rodney Rumford

Understand the business, marketing and branding opportunities that exist within Twitter.

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Tweet Slam Presentation Twitter in 10 Slides New Media Visionary, Speaker, Consultant & Author Rodney Rumford has been featured in: The Wall Street Journal Business Week Fortune Search Engine Standard Revenue The San Jose Mercury News & many more He is CEO of Gravitational Media, Facereviews.com & SociallyBranded.com 1
Why Twitter Matters • ~5 Million People • 341% Annual Growth • Brand & Marketing Opportunity • Access & Influence • Sharing Velocity • Business Use Cases • New Communication Medium 2
Every Users Voice Has Influence 3
These Are Your Customers • They Are Talking! • Are You Listening? • Are You Engaging? • Conversation Happens With or Without You • WOMA • Evangelists & Detractors • Big Opportunity 4
Twitter is a Particle Accelerator • Data Flows Rapidly Across Eco-Systems 5
Conversation Flow • Frictionless WOMA • Rapid Velocity • Ripple Conversations • Influence Magnification • Retweet Messages • Drives Outside Twitter Eco-System: Facebook, Blogs, Mobile… 6
Branding & Marketing Survey • Survey Results of Hundreds of Users • 89% See Marketing Opportunity on Twitter • 51% Interact with Corporate presences © 2008, Gravitational Media All Rights Reserved. 7
9 Brands on Twitter • Comcast • H&R Block • Southwest • IBM • Intel • QuickBooks • Jet Blue • Dell • SAP 8
Twitter Value Pyramid Value Influencer Response Your Value Add Who You Interact With Who Follows You & Their Influence Who You Follow: Influence & Numbers © 2008, Gravitational Media, All Rights Reserved. 9
9 Twitter Business Use Cases • Customer Service • Client Retention • Branding & Marketing • Polls & Surveys: Focus Group • Networking Channel • Website Traffic • New Customer Acquisition • Communication Network • Reputation Management 10
Twitter Benefits • Better Relationships • Customer Loyalty • Site Traffic • Happy Clients • New Customers • Increased Brand Reach & Revenue • Informed Feedback Loop 11
The Twitter Knowledge Package • Learn Quickly: Actionable Items, Best Practices, Trends • Extract Business Benefit & Increase Brand Visibility • Build a Power Network • Drive Brand Exposure Revenue, Traffic & Value • Multi-Media Format: Guide, Workbook, PowerPoint's & Videos 12
About The Author Rodney Rumford Contact Info: Twitter.com/Rumford www.Facereviews.com editor@facereviews.com 858-720-9604 Purchase At www.facereviews.com/twitter-book © 2008, Gravitational Media, All Rights Reserved 13

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Twitter In 10 Slides Guide

  • 1. Tweet Slam Presentation Twitter in 10 Slides New Media Visionary, Speaker, Consultant & Author Rodney Rumford has been featured in: The Wall Street Journal Business Week Fortune Search Engine Standard Revenue The San Jose Mercury News & many more He is CEO of Gravitational Media, Facereviews.com & SociallyBranded.com 1
  • 2. Why Twitter Matters • ~5 Million People • 341% Annual Growth • Brand & Marketing Opportunity • Access & Influence • Sharing Velocity • Business Use Cases • New Communication Medium 2
  • 3. Every Users Voice Has Influence 3
  • 4. These Are Your Customers • They Are Talking! • Are You Listening? • Are You Engaging? • Conversation Happens With or Without You • WOMA • Evangelists & Detractors • Big Opportunity 4
  • 5. Twitter is a Particle Accelerator • Data Flows Rapidly Across Eco-Systems 5
  • 6. Conversation Flow • Frictionless WOMA • Rapid Velocity • Ripple Conversations • Influence Magnification • Retweet Messages • Drives Outside Twitter Eco-System: Facebook, Blogs, Mobile… 6
  • 7. Branding & Marketing Survey • Survey Results of Hundreds of Users • 89% See Marketing Opportunity on Twitter • 51% Interact with Corporate presences © 2008, Gravitational Media All Rights Reserved. 7
  • 8. 9 Brands on Twitter • Comcast • H&R Block • Southwest • IBM • Intel • QuickBooks • Jet Blue • Dell • SAP 8
  • 9. Twitter Value Pyramid Value Influencer Response Your Value Add Who You Interact With Who Follows You & Their Influence Who You Follow: Influence & Numbers © 2008, Gravitational Media, All Rights Reserved. 9
  • 10. 9 Twitter Business Use Cases • Customer Service • Client Retention • Branding & Marketing • Polls & Surveys: Focus Group • Networking Channel • Website Traffic • New Customer Acquisition • Communication Network • Reputation Management 10
  • 11. Twitter Benefits • Better Relationships • Customer Loyalty • Site Traffic • Happy Clients • New Customers • Increased Brand Reach & Revenue • Informed Feedback Loop 11
  • 12. The Twitter Knowledge Package • Learn Quickly: Actionable Items, Best Practices, Trends • Extract Business Benefit & Increase Brand Visibility • Build a Power Network • Drive Brand Exposure Revenue, Traffic & Value • Multi-Media Format: Guide, Workbook, PowerPoint's & Videos 12
  • 13. About The Author Rodney Rumford Contact Info: Twitter.com/Rumford www.Facereviews.com editor@facereviews.com 858-720-9604 Purchase At www.facereviews.com/twitter-book © 2008, Gravitational Media, All Rights Reserved 13