English Purposive Communication

1. Local and global
communication in
multicultural setting

2. 2
Learning Outcomes
1. Determine culturally-appropriate
terms, expressions, and images
(sensitivity to gender, race, class, etc.)
2. Adopt cultural awareness and
sensitivity in communication of ideas

3. Lesson 3 outline:
1. A World of Diversity
2. The Global Community
3. Cultural Awareness and Sensitivity
4. Gender Sensitivity
5. Political Correctness
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4. a.
A World of
diversity
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5. A world of diversity
Parapak (1995) describes our world as a world of diversity.
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6. b.
the global
community
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7. Global community
- refers to the people or nations of the world, considered as
being closely connected by modern telecommunications and as being
economically, socially, and politically interdependent
Examples:
✘ Major offices and some homes linked with optical fiber systems
✘ Global multimedia servicews
✘ Satellite transmissions
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8. c.
cultural
awareness and
sensitivity
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9. What is cultural awareness?
- is knowing that there are multiple different cultures
– based on religion, ethnicity, nationality, and other
factors- that have different attitudes and outlooks.
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What is cultural sensitivity?
- involves accepting those differences without
insisting your own culture is better , or that everyone
should do it your way (Sherman, 2018)

10. Cultural awareness & sensitivity guidelines
1. View human difference as positive and a cause for celebration;
2. Have a clear sense of your own ethnic, cultural, and racial identity;
3. Be aware that in order to learn about others, you need to
understand and be prepared to share your own culture;
4. Be aware of your own discomfort when you encounter differences
in race, color, religion, sexual orientation, language, and ethnicity;
5. Be aware of the assumptions that you hold about people of
cultures different from your own;
6. Be aware of your stereotypes as they arise and develop personal
strategies for reducing the harm that they cause;
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11. 7. Be aware of how your cultural perspective influences your
judgments about what appropriate, normal, or superior behaviors,
values, and communication styles are;
8. Accept that in cross-cultural situations, there can be
uncertainty, and that uncertainty can make you anxious. It can also
mean that you do not respond quickly and take the time needed to get
more information;
9. Take any opportunity to put yourself in places where you can
learn about differences and create relationships; and
10. Understand that you will likely be perceived as a person with
power and racial privilege (or the opposite), and that you may not be
seen as unbiased or as an ally.
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12. D.
gender sensitivity
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13. What is gender sensitivity?
- refers to the aim of understanding and taking
account of the societal and cultural factors involved in
gender-based exclusion and discrimination in the most
diverse spheres of public and private life.
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14. What is gender-sensitive language?
- is the realization of gender equality in written and
spoken language.
- it is attained when women and men and those who
do not conform to the binary gender system are made
visible and addressed in language as persons of equal
value, dignity, integrity, and respect.
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15. Gender-neutral words
1. ancestors, forebears (instead of forefathers)
2. Artifical, manufactured (instead of man-made)
3. Average/ordinary person (instead of common man)
4. Chair, chairperson, coordinator (instead of chairman)
5. Courteous, cultrues (instead of ladylike)
6. First-year student (instead of freshman)
7. Flight attendant (instead of stewardess)
8. Human resources (instead of manpower)
9. legislator, representative (instead of congressman)
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16. 10. Mail carrier, letter carrier, postal worker (instead of mailman,
postman)
11. people, human beings (instead of mankind)
12. person, individual (instead of man)
13. Police officer (instead of policeman)
14. Solidarity (instead of brotherhood)
15. To operate, to cover, to staff (instead of to man)
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17. Checklist for gender revisions
1. Have you used man or men or words containing one of them to
refer to people who may be female? If so, consider substituting
another word.
2. If you have mentioned someone’s gender, was it necessary to do
so? If you identify someone as a female architect, for example, do
you (or would you) refer to someone else as a male architect? And
if you then note that the woman is an attractive blonde mother of
two , do you mention that the man is a muscular, square-jawed
father of three? Unless gender and related matters – looks, clothes,
parenthood – are relevant to your point, leave them unmentioned,
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18. 3. Do you use any occupational stereotypes? Watch for the use of
female pronouns for nurses and male ones for scientists, for
example.
4. Do you use language that in any away shows a lack of respect for
either sex?
5. Have you used he, him, his, or himself to refer to people who may be
female?
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19. e.
political
correctness
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20. What is political correctness?
- is used to describe language, policies, or measures that are
intended to avoid offense or disadvantage to members of
particular groups in society.
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21. Some words that may be used for political
correctness are as follows:
1. academic dishonesty (instead of cheating)
2. aesthetically challenged (instead of ugly)
3. black (instead of negra)
4. comb-free (instead of bald)
5. differently abled (instead of disabled)
6. drug dependent (instead of drug addict)
7. dysfunctional family (instead of broken home)
8. economically marginalized (instead of poor)
9. elderly, senior (instead of old)
10. ethnically disoriented (instead of dishonest)
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22. 11. Hearing impaired (instead of deaf)
12. Informal settlers (instead of squatters)
13. Intellectual disability, intellectual development disorder
(instead of mental retardation)
14. Intellectually impaired (instead of stupid)
15. Little people (instead of midget)
16. Morally challenged (instead of a crook)
17. Nondiscretionary fragrance (instead of body odor)
18. Outdoor urban (instead of homeless)
19. People of mass (instead of fat)
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23. 20. Rape survivor (instead of rape victim)
21. sexually dysfunctional (instead of perverted)
22. Socially misaligned (instead of psychopath)
23. Technologically challenged (instead of computer illiterate)
24. Vertically challenged (instead of short)
25. Visually challenged (instead of blind)
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24. as smc student,
How will local and global communication in
multicultural setting be applied to:
1. SMC core values (FAITH, SERVICE, EXCELLENCE)
2. Family, friends, and to the society;
3. Course 24

25. 25
quiz

26. Local and global
communication in
multicultural setting