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Personal Branding
- 1. ART OF SELF BRANDING Presented by
- 3. TRUE OR FALSE? Personal Branding is all about getting a job.
- 4. FALSE
- 5. TRUE OR FALSE? Personal Branding is about image management.
- 6. FALSE
- 7. TRUE OR FALSE? I have a Personal Brand.
- 8. TRUE
- 9. How to Create -Personal Brand?? What Makes it Successful How to discover Define a Personal Brand A talk in 3 Acts
- 13. • JOB INSURANCE • PORTABILITY • TARGETS • “FITTING IN” WHY BRAND YOURSELF?? Its about You Its about THEM
- 14. CREDIBILITY BASED Empowering Others to be your advocate with a Consistent Message = CREDIBILITY CONSISTENT MESSAGE = YOUR BRAND
- 15. WANT TO BRAND A COMPANY • MANY RESTRICTIONS • OBJECTIVE • INORGANIC YOURSELF • LITTLE TO NO RESTRICTIONS • VERY SUBJECTIVE • ORGANIC
- 16. YOUR ROLES Employee • One Client-THE EMPLOYEER • managing 2 brands -yours & the company • restrictions for self-promos Freelancer • several clients • Usually focus on your own brand • self-promo = livelihood
- 17. FOCUS ON YOURSELF OR THE COMPANY? THE MILLION $ QUESTION?
- 18. Both. like a marriage, your company is like your spouse. two separate entities merged together with similar hopes, goals, dreams, personalities. Together they are stronger, but both can stand separate and can be recognized separately .
- 20. The Top 5 Aspects of a Successful Brand Source: Inter brand Marketer Report
- 21. 5. RELEVANCE Do you make sense?
- 22. 4. CREATIVE/DESIGN/BRAND IDENTITY Does your look match?
- 23. 3. MESSAGE/ COMMUNICATION Do you talk the talk?
- 24. 2. UNDERSTANDING THE CUSTOMER/ TARGET Do you know who you’re talking to?
- 25. 1. CONSISTENCY Can we expect the same quality in everything you say /touch/do?
- 26. THE CLUELESS VS. THE THOUGHTFUL TYPES OF COMPANY & PERSONAL ASPECTS OF A SUCCESSFUL BRAND
- 27. TYPES OF COMPANY & PERSONAL The Clueless • Blissfully unaware • afraid of change • same approach The Thoughtful • Constant reflection • evolves with the times • varied approach RELEVANCE
- 28. TYPES OF COMPANY & PERSONAL The Clueless • Doesn’t Match • presentation is an Afterthought • thinks its about logos The Thoughtful • strives to match • cares about presentation • knows it’s more than logos BRAND IDENTITY
- 29. TYPES OF COMPANY & PERSONAL The Clueless • speech and copy are separate • communicates the way they think the customer wants • sounds forced The Thoughtful • Speech and Copy are the same • communicates like the customer • sounds natural MESSAGE/COMMUNICATION
- 30. TYPES OF COMPANY & PERSONAL The Clueless • targets to everyone • Every potential is equal importance • does whatever the client tells them to The Thoughtful • Has a niche • targets the best type of potential client • Does what NEEDS To be done UNDERSTANDING TARGET
- 31. TYPES OF COMPANY & PERSONAL The Clueless • all over the place The Thoughtful • consistency is key CONSISTENCY
- 34. BE PRINCIPLED
- 35. SIMPLIFY Name Relationship Time Known Adjectives 3 ADJECTIVES CHARGE
- 36. Recycle, Reduce, Recover, Reuse Be Sustainable
- 37. •Volunteer for projects at work and outside of work • Freelance • Teach a class at a University or at your company • Write – column, newsletter • Participate on a panel or speak at a conference GET NOTICED
- 38. USE SOCIAL MEDIA WHO IS SOCIAL ANIMAL?? IF YOU
- 39. SET UP A GOOGLE PROFILE
- 40. BUILD AN EFFECTIVE LINKEDIN PROFILE
- 41. BLOG ABOUT YOUR PROFESSION
- 42. TWEET
- 43. Who are you? Who cares?
- 45. Finally… What’s the most powerful word in Personal Branding?
- 46. The more you work toward credibility and visibility in your profession, the quicker you enter that inner circle – in your department, in your company, and ultimately in your industry.”
- 47. What’s Your Brand Execution Plan