Service Design Drinks Milan are open and informal meetings to bring Milan service design community together, look at our introduction for more details.

1. Service Design Drinks Milan #1
November 19th, 2015 – 7:30pm
@ Appartamento Lago – Via Brera 30 Milan

2. Welcome everybody!@sddmilan
Service Design Drinks Milan
#sddmilan
#appartamentolago

3. Service Design >>> is the design of services.
People | Communication | Infrastructure | Interaction
* Service-based economy * Process * Tools & Methods *Service designer role
“Service designers visualize, formulate and choreograph solutions that are not yet available”
Birgit Mager, Design Dictionary (2008)

4. Service Design Drinks are open and informal meetings
to bring Milan Service Design community together.
Service Design Drinks Milano connects everyone interested in Service Design, User
Experience, Customer Experience and Design Thinking, to share experiences, expand
knowledge and create new opportunities.
#communitybuilding #SDawareness #casestudysharing #keepgrowing

5. Luca Molinari
Product Manager at Slow Wood
@luca_a_molinari
Alessandra Canella
Design Strategist at Continuum
@hello_lale
Marihum Pernia
Strategist at Slow Wood
@marihum_
Claudia Pollina
UX Designer at Vodafone
@ccpollina
Sara Jane Gonzalez
Business Designer at DESMA
@saritajgc

6. Your turn! Use this format we gave you at the entrance to
introduce yourself. It’s important to know you and build our SD
network together.
Stick it to the wall
we show you.
My name is
My Twitter handle:
My favourite service is
I would be interested in getting to know new people for
I study at
I work as at /
Draw your selfie
My name is
My favourite service is
I study at
I work as at /
Draw your selfie
My name is
My Twitter handle:
My favourite service is
I would be interested in getting to know new people for
I study at
I work as at /
Draw your selfie
My name is
My favourite service is
I study at
I work as at /
Draw your selfie

7. Today we are going to talk about the evolution of urban mobility.

9. Mattia Casagrande
CEO of Smile&Bike
smileandbike.com
@smileandbike
WHAT?
a young and successful
bike rental enterprise
dedicated to both business
and private customers
Stefano Bianchini
Design Strategist at Continuum
continuuminnovation.com
@_Continuum
WHAT?
a car on-demand service
delivered by Audi in San
Francisco

10. After the case-studies presentations we will answer all your questions.
Asked here in person or
to our TW and PE account.

11. My note is about:
My Twitter handle:
case-study 01 case-study 02 SDD other
My note is about:
My Twitter handle:
case-study 01 case-study 02 SDD other
My note is about:
My Twitter handle:
case-study 01 case-study 02 SDD other
My note is about:
My Twitter handle:
case-study 01 case-study 02 SDD other
Use this format if you want to leave a note (what you liked, what
you didn’t, any other case-study might be interesting to check, ...)
for the case-studies presenters or for the SDD team.
Stick it to the wall
we show you.

13. We hope it was cool.WAS IT? See you the next time!
WASN’T IT? Tell us how to improve and see
you the next time too!

14. @sddmilan
Service Design
Drinks Milan
#sddmilan