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Case Study 2016
When content marketing meets SEO.
@davidjenyns
Case Study 2016: When Content Marketing Meets SEO
Case Study 2016: When Content Marketing Meets SEO
Case Study 2016: When Content Marketing Meets SEO
Case Study 2016: When Content Marketing Meets SEO
Case Study 2016: When Content Marketing Meets SEO
Case Study 2016: When Content Marketing Meets SEO
Case Study 2016: When Content Marketing Meets SEO
Case Study 2016: When Content Marketing Meets SEO
What is ?
Present.
Product.
Promote.
Present.
Product.
Promote.
r
Case Study 2016: When Content Marketing Meets SEO
Content SEO
Case Study 2016: When Content Marketing Meets SEO
Case Study 2016: When Content Marketing Meets SEO
Case Study 2016: When Content Marketing Meets SEO
Case Study 2016: When Content Marketing Meets SEO
Case Study 2016: When Content Marketing Meets SEO
Case Study 2016: When Content Marketing Meets SEO
Present.
Product.
Promote.
Present.
Product.
Promote.
Case Study 2016: When Content Marketing Meets SEO
Resourceguides.
Case Study 2016: When Content Marketing Meets SEO
Digital Assets.
Present.
Product.
Promote.
Present.
Product.
Promote.
Case Study 2016: When Content Marketing Meets SEO
Why most fail.
Case Study 2016: When Content Marketing Meets SEO
Case Study 2016: When Content Marketing Meets SEO
Video.
Audio.
Text.
Share it.
Blog
Email
Social
Case Study 2016: When Content Marketing Meets SEO
Case Study 2016: When Content Marketing Meets SEO
Case Study 2016: When Content Marketing Meets SEO
Case Study 2016: When Content Marketing Meets SEO
Case Study 2016: When Content Marketing Meets SEO
• 30 YouTube, Blogs, PDFs & Soundcloud.
• 10 Facebook, Twitter, Linkedin, Google+ & Emails
• 6 guest posts, 3 PR & infographics.
Total: 182
Case Study 2016: When Content Marketing Meets SEO
Case Study 2016: When Content Marketing Meets SEO
Amplification. Press release
Infographic
Guest posts
Remarketing
Case Study 2016: When Content Marketing Meets SEO
Case Study 2016: When Content Marketing Meets SEO
v
Clients.
User Metrics
• Load time (< 4 secs)
• Bounce rate (< 55%)
• Time on site (> 2 mins)
• # page viewed. (2+ pages)
Case Study 2016: When Content Marketing Meets SEO
Present.
Product.
Promote.
Looking for an excuse?
Time, cost & skills.
X
Perhaps the worst video ever?
Case Study 2016: When Content Marketing Meets SEO
Case Study 2016: When Content Marketing Meets SEO
A better way.
Case Study 2016: When Content Marketing Meets SEO
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@davidjenyns
melbourneseoservices.com/authority-checklist

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