These slides were presented at the Semrush webinar "E-commerce Marketing: How to Attract, Convert and Retain Customers". Video replay is available at https://www.semrush.com/webinars/e-commerce-marketing-how-to-attract-convert-retain-customers/

1. How to Drive
More Traffic to
Your Website

2. Semrush data and tools
2
To get a big picture of competitors activities
worldwide and then make a deep dive into the
traffic strategy details use Semrush.Trends.
500TB
of raw data
190
Regions
and countries
200M
Panelists
1B events analyzed
per day
Easy-to-use
interface and API
Market Research and Traffic Strategy Analysis

3. 3
What is Competitive Analysis?
Competitive Analysis is a powerful business tool
and ongoing process of identifying your
competitors’ strengths and weaknesses in
comparison to your own.
Understanding where you stand in your
competitive landscape will help you to create an
outline of where you need to be.

4. Whу to do Competitive Analysis?
4
Competitive analysis helps to the most successful businesses to remain
forward-looking. Based on the uncovered insights businesses modify their
strategy and amplify what works.
Do competitive analysis if you want to:
➢ Find new sources of revenue
➢ Increase ROI
➢ Secure long-term business success

5. 5
How to Drive More Traffic to Your
Website?
1. Uncover Rivals' Traffic Acquisition Strategies
2. Increase Site Visitors Via Direct Traffic
3. Bringing Visitors to Your Site Through Referral
Traffic
4. Optimize Your Site For Higher Search Traffic
5. Drive Traffic to Your Website From Social
Media
6. Get Smart About Paid Traffic

6. Check how your rivals set their traffic acquisition priorities - be
it direct, referral, search, social, or paid traffic.
6
1. Reveal Traffic Acquisition Strategies
Source: Traffic Analytics

7. When people are typing a site's URL directly into a web
browser or using a bookmark, it implies that they were:
7
2. Increase Site Visitors Via Direct Traffic
● Referred by word-of-mouth;
● Encouraged by online/offline
campaigns; or
● Returning from a previous site
visit/purchase.
Tip Invest in Brand Awareness
Source: Traffic Analytics

8. Monday is the leading Trello competitor when it comes to referral
Traffic, and Capterra.com actually brings almost 0.33% of all traffic to
Monday's site together with other 205 sources.
8
Tips:
- Get Active on Capterra
- Participate in forums/external
group discussions
- Create unique content
3. Bring Visitors to Your Site Through Referral Traffic
Source: Traffic Analytics

9. Getting ahead of competitors when it comes to search traffic is
underpinned by site optimization strategies.
9
Tips:
● Check additional Traffic Sources
4. Optimize Your Site For Higher Search Traffic
Source: Traffic Analytics

10. 5 . Drive Traffic to Your Website From Social Media
10
Source: Traffic Analytics
Getting ahead of competitors when it comes to search traffic is
underpinned by site optimization strategies.
Tips:
● Announce special brand
contests on social media
● Create teasers for your
best content
● Use compelling CTAs

11. 6. Get Smart About Paid Traffic
11
Identify competitors you share the least similar audience. Look into
which platforms that unique audience frequently visits to target
these users with remarketing campaigns.

12. Additional Tip On How to Bring More Traffic
to Your Website
1. Check If your Competitors Are 'Stealing' Your
Traffic
2. Audit Existing Content to See If It Has
Traffic-Boosting Potential
3. Fast and Responsive: Fix Any Core Site Issues

13. Driving More Traffic to Your
Website - “Just do it”!

14. 14
How to Drive More Traffic to Your
Website?
1. Uncover Rivals' Traffic Acquisition Strategies
2. Increase Site Visitors Via Direct Traffic
3. Bringing Visitors to Your Site Through Referral
Traffic
4. Optimize Your Site For Higher Search Traffic
5. Drive Traffic to Your Website From Social
Media
6. Get Smart About Paid Traffic