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Ian Cleary
HOW TO MEASURE YOUR
SOCIAL MEDIA SUCCESS
Metrics&Tools
#Blog4Profit @IanCleary
WHAT IS
SUCCESS?
This is what we want to see…
Social Media Website Sales
But this is more likely…
Social Media Website Email
More Website & Social VisitsSales
But this is more likely…
Social Media Website Email
More Website & Social VisitsSales
Or… we don’t get any direct sales
But… There is still a lot of value
in social
Social media also has other uses that will help grow your business
 Awareness – If you they don’t know of you they
won’t buy from you
 Relationships – Find people relevant to your
business and form a relationship with them
 Customer service – Build relationships with
existing customers and get some future sales
 More organic traffic – Content with more shares
gets more organic traffic
What do we need to
track?
On each of the channels
 Is your audience relevant?
 Is your audience growing?
 Are people engaging with your content?
 Are you driving relevant traffic to your
website?
 Is that traffic converting?
Things that are harder to measure but still valuable
 Are you forming friendships with
influencers, partners?
 Are you building relationships with
your current customers?
 Do people think that you are
‘everywhere’ !
We know it’s important to go to networking
events and build relationships but we don’t
put the same value on it online…
That is because we are not being as
strategic online…
Let’s start with
Twitter…
Some tools to start with…
Analytics.twitter.com
Free and contains most of
what you need
Twitonomy
Great analytics on your
Twitter account
SEMrush
Insightful social media
analytics
Is the audience growing and are they relevant?
Twitter Analytics
What type of engagement are you getting on posts? Which works?
Twitter Analytics
Top Tweets…
Twitter Analytics
Top Tweets…
Twitter Analytics
Twitonomy
SEMrush – Social Media Analytics
Grow Your
Followers
Use Social Quant to build targeted followers
www.SocialQuant.com
Use Social Quant to build targeted followers
www.SocialQuant.com
Twitter Stats…
www.SocialQuant.com
Now for Facebook
Facebook – Likes/Unlikes
Profile of Audience
Engaging Content
Other option…
www.AgoraPulse.com
Other option…
www.SimplyMeasured.com
Grow Your Fans
Growing your Facebook Likes and Increasing engagement
 Share stories not updates…
 Share imagery that help portray the story
 Use relevant tools to create – Canva,
RelayThat, Visage, etc
Retarget website visitors…
Web User
Your Website User leaves
Your ad on
Facebook
User returns to
website and
subscribes
Drive More
Traffic
Most of Your Audience Doesn’t See Your Content
Because most of them are not even logged on
Use Edgar for Social Media Management
Categories Social Media Updates
Want more Facebook likes from your
Wordpress site -> 5 Quick Ways to Get
More Facebook Likes Using WordPress
http://bit.ly/1B2T495
A Day in the Life of the Internet: These
Numbers Will Blow Your Mind
[Infographic] - via @sociallystacked
http://bit.ly/1MLZ2jn
We love our tools but strategy first!
Are you spending enough time
picking the right tools?
6 Technology Skills Highly Desirable For a
Social Media Consultant
http://bit.ly/1uMWIwV
Share
Via
www.MeetEdgar.com
Use Edgar to drive more engagement and traffic
Pick which category it belongs to and which channels it gets posted to
and Edgar will create and manage your queues automatically based on
your schedule
www.MeetEdgar.com
Analytics for Pinterest
www.TailwindApp.com
Analytics for Instagram
www.iconosquare.com
Tracking Traffic from
Social Media in Google
Analytics
Map out the journey they take…
User clicks on link
in Tweet about
your blog post Brought to Thank-
You Page
Visitor goes to post
and signs-up to
your list
1. Set up a goal for the destination – Thank you page
2. Setup a UTM Tracking Link for Your Campaign
 Urchin Tracking Module (UTM)
o for tracking campaigns within Google Analytics
 Example use:
o If you get traffic to a blog post from paid or unpaid
means on Twitter you can’t track this in Google
Analytics unless you have campaign tracking code
set up for each
 Use link EVERY TIME you share out content
Use the UTM Builder to Create the Link
Example Link…
http://www.razorsocial.com/GA-bounce-
rate-reference-
guide?utm_source=Twitter&utm_medium=Pos
t&utm_campaign=Blog-Promotion-GA
Track your Campaign Conversions in Google Analytics
That was an appetizer for
social media
How would you like
a 5 course meal!
The Problem…
So much to learn
It’s changing all the time
You don’t have time to keep up to
speed on everything
How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary
What’s included
Monthly Workshop
Lasts 2 hours and will be
a range of topics
Monthly Roundup
Report of trends, tools,
changes to the industry
Private Networking
Group
I will be there every day
How to Videos &
Templates
8 videos and 3 templates
every month
Recommended Tool
Lists
Negotiated tool discounts
Special Offer
But….
$1
first month
Become part of the
Founders Club
Launching October 15th
$48
a month
after this
Join today and get access to
our Social Media Workshop training
video (worth $147) for FREE!
www.razorsocial.com/foundersclub
Summary
 Analytics is an essential part to social media
 There are plenty of free/paid tools
 There’s only a few things to track
THANKS !
Keep in contact
@IanCleary
www.RazorSocial.com

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