Sometimes it’s not easy for SEO beginners to prioritize SEO tasks, or know which practices are more effective for small business. That’s why we asked contributors of SEMrush Blog – specialists in small and medium enterprises (SME) – to give you advice on getting started the right way.
Martha van Berkel — Structured Data: Schema Changes and Updates
SEO Tips and Tricks for Small Business
2. You should be aware and be ready to
respond quickly to changes.
Nick Stamoulis, Brick Marketing
3. While working on generating additional unique
visitors via organic search, be equally concerned
about conversion rate optimization.
Jason Hawkins, NoRiskSEO.com and TheMiamiSEOCompany.com
4. Test all your pages:
call to actions, specials,
sales, etc.
Be creative and try a
different amount of form
fields.
Jason Hawkins,
NoRiskSEO.com and TheMiamiSEOCompany.com
5. Share your data with others
They will publish their own conclusions, and still
credit you with a link to the original source.
Barrie Smith, Receptional Ltd
7. Run a blog that constantly
features new material
valuable to readers.
Amanda E. Clark, Grammar Chic, Inc.
8. Tie the goals of the website
to the content you are creating
Shawn Cohen, Standing Dog Interactive
10. Be timely!
Chris Boggs, Internet Marketing Ninjas
Keep some "wild card" time/resources to be
able to create and publish topics based on
industry buzz.
11. Get links from websites that are
only about the region you serve.
Paul Bliss, RankSurge
12. Optimize your Google+ Business Page:
no less than 5interesting pictures, no less than 2 "how
to" videos.
Kristopher Jones, ReferLocal
13. Win a game in the minors
(less competitive keywords)
before you step up
to the majors
Shayne Tilley, online marketing
expert & author
14. Ensure your keyword targets for SEO
are localized keywords. Use Google's
Display Network to market to your
local area while SEO takes time to
blossom.
Phil Byrne, Internet marketing specialist,
blogger & author
16. Go Local
Make a local SEO plan that assures the site itself
and content is developed around geotargeted
keywords.
Aaron Agius, Louder Online
17. ?
Be sure your customers can find
you! List your small business across
the major Web directories.
Adam Dince, Deluxe Corp