These slides were presented at the Semrush webinar "How to Exploit Site Search to Improve Your eCommerce Results". Video replay is available at https://www.semrush.com/webinars/how-to-exploit-site-search-to-improve-your-ecommerce-results/

2. ● Between 10% and 30% of visitors use your
eCommerce internal search.
● Users who search are between 4 and 8 times
more likely to purchase.
● 30-70% of all your eCommerce revenue comes
from people who search.
SITE SEARCH

4. ● 10-20% of searches return zero results
SITE SEARCH

5. SITE SEARCH

6. SITE SEARCH

7. ● … what are the top 100 products users are looking for in your e-commerce.
● … what are the most common searches in your store.
● … to be able to see the internal searches of your store in real time.
● … with what searches get you more conversions.
● … what products they are looking for that you do not have.
● … what searches offer less relevant results.
● … what searches have more conversion.
SITE SEARCH

8. According to an Econsultancy
study, for stores using a well
optimized site search,
conversion rose from an
average of 2,77% to 4,63%
That’s an +80% increase.

10. KEYWORD RESEARCH: A new way to discover KW
and new long tail terms.
SITE SEARCH & SEO

11. REAL TIME DATA: A step ahead of your competition.
SITE SEARCH & SEO

12. Better user experience = Better SEO
SITE SEARCH & SEO

14. Autocomplete & real time results
HOW TO OFFER A GREAT SEARCH EXPERIENCE IN YOUR ECOMMERCE

15. ● Spelling & Phonetic mistakes.
● Synonyms
● Faceted navigation and advanced filters
● Suggestions
HOW TO OFFER A GREAT SEARCH EXPERIENCE IN YOUR ECOMMERCE

16. ● Zero result management
● Analytics
● Mobile search
● Search banners
HOW TO OFFER A GREAT SEARCH EXPERIENCE IN YOUR ECOMMERCE

17. Personalization
PERSONALIZED RESULTS

18. VISUAL SEARCH
Visual Search

19. AI SEARCH
AI - Search

20. Design tips
DESIGN TIPS

21. ● Always visible Search box,
with an open text field
● Aim for contrast
● All URLs need a search box
● Keep it simple
DESIGN TIPS

22. 1. Increase your global conversion between 10% & 20%
2. Improves UX & therefore, SEO
3. Easy integration