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How To Use Google+ For
                 Your Business


                                  @seopositiveltd

Presented by Da...
Agenda

       Social Media Overview         How To Setup & Optimise An
                                     Account
     ...
What is Social Media?

       Share Content – Photos / Videos /
       Ideas
       Make Friends & Connections
       Join...
Social Media Marketing
       Multi-way (Brand <--> Customer,
       Customer <--> Customer)
       Participatory
       U...
Google Plus Key Facts

       Launched In June 2011             Takes The Best Features
                                  ...
Why Was Google Plus Created?

       2010 Google Was & Still Is The Most Visited Site
       On The Web
       Facebook Ra...
How Can The Platform Help Your Business?

       Develop Highly Targeted Communications
       Interact With Consumers
   ...
Creating A Business Page
       Must Have A Personal Profile
       Pick A Category
       Customise Your Page’s Public Pr...
Integration

       Utilise The Google+ & +1 Icons
       Promoted On Every Page Of Your Website
       Use The Many Widge...
Your Business Homepage
                                  Easy To Navigate
                                  Fully Customis...
Your Profile Page
                                  Visible To Your Followers
                                  Shows All ...
Circles

       Separate & Manage Clients / Suppliers
       Share Content Selectively
       Create ‘Interest Groups’
   ...
Hangouts
                                  Live Video Conferencing For
                                  Up To 10 People
 ...
Huddle

       Group Text Or Video Messaging Source
       Available Via Smart Phones That Have The G+
       Installed
  ...
Photos & Videos
    You Can Include:
        Portfolios
        Products
        Events / Special Occasions
        Employ...
Optimising Your Business Page
       Promote Your Page & Grow Your Circles
       Consider Your Keywords
       Use Keywor...
Take Advantage of The Google Links
    Recommended Links             Content Links




Presented by Danny Hall            ...
Developing a Strategy
       Identify Your Target Audience
       Set Your Goals Early
       Research Competitors’ Approa...
How To Measure Your Results
    Google Ripples Shows You:
        Who Has Publicly Shared a
        Post or URL
        Th...
Future Developments
       Constantly Striving To Improve
       Platform
       Platform Is Not Monetised
       Will G+ ...
Summary
       Taken Best Features Of All Social Media Platforms
       Very User Friendly
       Is Likely To Have A Grow...
Any Questions?

    Tel: 0800 088 6000
    Email: info@seopositive.co.uk
    Web: www.seopositive.co.uk
       @seopositiv...
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How to use Google+ for your business and integrate with other social channels: Tips and tricks Slide 1 How to use Google+ for your business and integrate with other social channels: Tips and tricks Slide 2 How to use Google+ for your business and integrate with other social channels: Tips and tricks Slide 3 How to use Google+ for your business and integrate with other social channels: Tips and tricks Slide 4 How to use Google+ for your business and integrate with other social channels: Tips and tricks Slide 5 How to use Google+ for your business and integrate with other social channels: Tips and tricks Slide 6 How to use Google+ for your business and integrate with other social channels: Tips and tricks Slide 7 How to use Google+ for your business and integrate with other social channels: Tips and tricks Slide 8 How to use Google+ for your business and integrate with other social channels: Tips and tricks Slide 9 How to use Google+ for your business and integrate with other social channels: Tips and tricks Slide 10 How to use Google+ for your business and integrate with other social channels: Tips and tricks Slide 11 How to use Google+ for your business and integrate with other social channels: Tips and tricks Slide 12 How to use Google+ for your business and integrate with other social channels: Tips and tricks Slide 13 How to use Google+ for your business and integrate with other social channels: Tips and tricks Slide 14 How to use Google+ for your business and integrate with other social channels: Tips and tricks Slide 15 How to use Google+ for your business and integrate with other social channels: Tips and tricks Slide 16 How to use Google+ for your business and integrate with other social channels: Tips and tricks Slide 17 How to use Google+ for your business and integrate with other social channels: Tips and tricks Slide 18 How to use Google+ for your business and integrate with other social channels: Tips and tricks Slide 19 How to use Google+ for your business and integrate with other social channels: Tips and tricks Slide 20 How to use Google+ for your business and integrate with other social channels: Tips and tricks Slide 21 How to use Google+ for your business and integrate with other social channels: Tips and tricks Slide 22
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This presentation introduces marketers to the concept of the recently-launched Google Plus network, explaining the benefits it can bring to your business. Includes guidance as to how to measure and promote your page and valuable professional tips and tricks. Originally hosted by Danny Hall, Head of Sales at SEO Positive at Internet World 2012.

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How to use Google+ for your business and integrate with other social channels: Tips and tricks

  1. 1. How To Use Google+ For Your Business @seopositiveltd Presented by Danny Hall Stand Head of Sales, SEO Positive Ltd E5040
  2. 2. Agenda Social Media Overview How To Setup & Optimise An Account Introduction To Google Plus Creating A Strategy Benefits To Your Business Unique Features Measuring Your Results Presented by Danny Hall Stand Head of Sales, SEO Positive Ltd E5040
  3. 3. What is Social Media? Share Content – Photos / Videos / Ideas Make Friends & Connections Join Groups Follow Trends Encourages Participation & Interaction Presented by Danny Hall Stand Head of Sales, SEO Positive Ltd E5040
  4. 4. Social Media Marketing Multi-way (Brand <--> Customer, Customer <--> Customer) Participatory User-Generated Traditional Marketing One-Way (Brand To Customer) Push & Content Brand-Generated Presented by Danny Hall Stand Head of Sales, SEO Positive Ltd E5040
  5. 5. Google Plus Key Facts Launched In June 2011 Takes The Best Features From Other Social Networks Quickly Amassed 20 Million Users By The End of July Integrated Heavily With Other Google Services Business Page Facility Added In November Has A Growing Influence On Search Results 90 Million Users As Of Jan 2012 Presented by Danny Hall Stand Head of Sales, SEO Positive Ltd E5040
  6. 6. Why Was Google Plus Created? 2010 Google Was & Still Is The Most Visited Site On The Web Facebook Rapidly Moved Into Second Place That Year In 2010 Facebook Had 3x More Unique Visitors Than Google Presented by Danny Hall Stand Head of Sales, SEO Positive Ltd E5040
  7. 7. How Can The Platform Help Your Business? Develop Highly Targeted Communications Interact With Consumers Improve Your Service Respond To Demand & Feedback Presented by Danny Hall Stand Head of Sales, SEO Positive Ltd E5040
  8. 8. Creating A Business Page Must Have A Personal Profile Pick A Category Customise Your Page’s Public Profile Add Info About Your Business Become The Administrator For A Business Page Spread The Word Presented by Danny Hall Stand Head of Sales, SEO Positive Ltd E5040
  9. 9. Integration Utilise The Google+ & +1 Icons Promoted On Every Page Of Your Website Use The Many Widgets & Links Available To Promote These Icons Presented by Danny Hall Stand Head of Sales, SEO Positive Ltd E5040
  10. 10. Your Business Homepage Easy To Navigate Fully Customisable Menu Shows Your Stream Of Latest Posts Enables You To Read & Share Posts With Your Specific Groups Presented by Danny Hall Stand Head of Sales, SEO Positive Ltd E5040
  11. 11. Your Profile Page Visible To Your Followers Shows All Your Latest Posts Very Customisable TIP Be Sure To Utilise The 5 Image Banners At The Top of Your Profile Page. Presented by Danny Hall Stand Head of Sales, SEO Positive Ltd E5040
  12. 12. Circles Separate & Manage Clients / Suppliers Share Content Selectively Create ‘Interest Groups’ Your Circles Are Completely Private To You Presented by Danny Hall Stand Head of Sales, SEO Positive Ltd E5040
  13. 13. Hangouts Live Video Conferencing For Up To 10 People Can Share Images & Videos Businesses Can Engage Prospects, Customers & Remote Work Forces Presented by Danny Hall Stand Head of Sales, SEO Positive Ltd E5040
  14. 14. Huddle Group Text Or Video Messaging Source Available Via Smart Phones That Have The G+ Installed Turn Conversations Into One Simple Group Chat Use Huddle To Plan & Co-ordinate Discussions & Events Presented by Danny Hall Stand Head of Sales, SEO Positive Ltd E5040
  15. 15. Photos & Videos You Can Include: Portfolios Products Events / Special Occasions Employees Presented by Danny Hall Stand Head of Sales, SEO Positive Ltd E5040
  16. 16. Optimising Your Business Page Promote Your Page & Grow Your Circles Consider Your Keywords Use Keywords Within Content, Titles, Taglines & Posts Presented by Danny Hall Stand Head of Sales, SEO Positive Ltd E5040
  17. 17. Take Advantage of The Google Links Recommended Links Content Links Presented by Danny Hall Stand Head of Sales, SEO Positive Ltd E5040
  18. 18. Developing a Strategy Identify Your Target Audience Set Your Goals Early Research Competitors’ Approaches Post Interesting Content Take The Initiative Presented by Danny Hall Stand Head of Sales, SEO Positive Ltd E5040
  19. 19. How To Measure Your Results Google Ripples Shows You: Who Has Publicly Shared a Post or URL The Comments They’ve Made How A Post Or URL Was Shared Over Time Statistics Presented by Danny Hall Stand Head of Sales, SEO Positive Ltd E5040
  20. 20. Future Developments Constantly Striving To Improve Platform Platform Is Not Monetised Will G+ Have A Bigger Influence On Natural Listings Or Adwords? Presented by Danny Hall Stand Head of Sales, SEO Positive Ltd E5040
  21. 21. Summary Taken Best Features Of All Social Media Platforms Very User Friendly Is Likely To Have A Growing Influence On Businesses’ Online Performance Very Adaptable & Will Continue To Evolve Presented by Danny Hall Stand Head of Sales, SEO Positive Ltd E5040
  22. 22. Any Questions? Tel: 0800 088 6000 Email: info@seopositive.co.uk Web: www.seopositive.co.uk @seopositiveltd Presented by Danny Hall Stand Head of Sales, SEO Positive Ltd E5040
  • Samie69

    Jan. 23, 2014

This presentation introduces marketers to the concept of the recently-launched Google Plus network, explaining the benefits it can bring to your business. Includes guidance as to how to measure and promote your page and valuable professional tips and tricks. Originally hosted by Danny Hall, Head of Sales at SEO Positive at Internet World 2012.

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