A presentation on the current state of SEO and the importance of content in terms of online visibility and link building, presented by Clayton Wood at SEMCON 2013.
9. Choose from the following:
A. Acquiring
Links
B. Grow email list
C. Sales
D. Customer Retention
E. Brand Building
10. Choose from the following:
A. Revenue
amount
B. Website visits
C. Social Media engagement
D. Page Views
E. Bounce Rate
F. Email list growth
11.
12. How To:
Get in front of people who are ready to buy.
Use long tail keywords, blogs about your
product, social media about deals.
13. How To:
Start a content marketing strategy, SEO or
PPC. Promote with media buying, start
acquiring links or create a PPC campaigns.
14. How To:
You’ll need people from that network. If it’s
Facebook, create a giveaway, contest or
something that promotes liking your page.
15. How To:
Restructure your site to play to the visitors
needs as they arise during the visit. Take
them down a path that ends in buying.
16. How To:
Is your content about the topic or service
compelling? Does it help the visitor engage
with it? Is it gamified? All of these keep
people on your site.
17. How To:
Appear on any site relevant to customers who
may buy from you one day. Media buying
works, so does appearing in other people’s
newsletters.
27. Social is the new link building.
* From Moz’ 2013 Search Engine Ranking Factors’ Survey and Correlation Data
28. Principles of good content:
Be relevant
Be intriguing
Be smart
Be in the right place
Be at the right time
Editor's Notes
Targets are monetary values measured at specific points during your content marketing campaign.- Social Media engagement (or list building, likes)
Benefits are 1. You’ll possibly get the traffic that follows that guest post. 2. Free content on your site. 3. Experienced authors will reference their work (which can include your site
Benefits are 1. You’ll possibly get the traffic that follows that guest post. 2. Free content on your site. 3. Experienced authors will reference their work (which can include your site
Benefits are 1. You’ll possibly get the traffic that follows that guest post. 2. Free content on your site. 3. Experienced authors will reference their work (which can include your site