Your agency needs to build around providing a service that your clients will require every month. For agencies catering to local businesses, the answer is Local SEO. Join Bernard and Rob as they turn you into a Local SEO expert by giving you the tools you need to sell Local SEO so you can start scaling your agency today! Get the video and full transcript here: https://www.seoreseller.com/webinar/how-to-sell-local-seo-transcript-and-video

1. W E W I L L B E G I N S H O R T L Y
PLEASE STANDBY

3. Bernard San Juan III General Manager
In 20 years Bernard has started 4
companies, taken 3 web-based companies
to multi-million dollar status, launched and
managed over 500 websites, and has
run thousands of marketing campaigns.
TOLL-FREE 1-800-250-6106 | US (415) 625-9700 | UK (44) 203-769-7710 | AU (02)8484-1116
Rob Rosales Business Development Officer
Over the past couple of years, Rob has
successfully managed over 300 websites. He
specializes in helping small agencies grow by
providing effective strategies tailored to the
needs of local businesses.
Meet Our Panelists
http://bit.ly/local-sked
Schedule a Call!

4. Recap of How to Sell Reputation Management to your Clients
In the previous webinar, we talked about Reputation
Management and how it’s a great way to build recurring income
for your agency. We also covered:
• Why reputation management is more important than ever
• How reputation management grows your client's business
• How your agency helps manage your client’s reputation
• How to sell reputation management
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What Happened During the
Previous Webinar
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Shameless Plug!
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• Start campaign in July or August
July Promos Extended Until August!
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• Buy SEO Silver Package get Web Dev
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Plus, stay tuned! Later in the webinar we’ll reveal our Partner CRM and discuss how you can
use it to get leads!
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6. Why Local SEO?
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Discussion Overview
Plus we will introduce a couple of exciting new updates and a sneak preview of a feature we’re really excited about.
The Evolution of
Local SEO
How to Rank Your
Clients Locally
How to Sell
Local SEO
Overcoming
Objections
http://bit.ly/local-sked
Schedule a Call!
Feel free to send your questions to our panelist via
chat and we’ll answer them during the Q&A portion

7. The Battle for Search
Engine Real Estate
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Why Local SEO?
High Success Rate &
Faster Result
All of the Benefits
of Organic SEO
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Schedule a Call!

8. The top spot in the organic results is not the top spot in
Local Search
• Local 3-Pack dominates
• Ads take up space
• Only 1 organic result above the fold
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1. The battle for real estate on
the SERPs
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9. TOLL-FREE 1-800-250-6106 | US (415) 625-9700 | UK (44) 203-769-7710 | AU (02)8484-1116
2. All of the Benefits of Organic
SEO
Organic Search
Local Search
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10. • Optimizing for organic search takes more time
• 92% of campaigns get into the Local Snack Pack
• A combination of marketing tactics that will impact
the foot traffic of a business
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3. High Success Rate & Faster
Results
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Schedule a Call!

11. Evolution of Search
Evolution of Local Search
Google Places
Google + Local
The Seven Pack
The Snack Pack

12. 1. On-Page
• Quality signal (14% for
local pack/24% organic
local)*
• NAP on your site
• Location-specific
keywords/H1/URL…
TOLL-FREE 1-800-250-6106 | US (415) 625-9700 | UK (44) 203-769-7710 | AU (02)8484-1116
What It Takes to Rank Locally
2. Schema
• Make it crystal clear to
Google where you’re at
and what you do!
• Rich snippets - reviews,
carousels, etc
3. Off-Page
• Backlinks are great,
citations are a must
• What are citations?
4. Listings
• Links + Listings (case
study)
• Put your client on
relevant listings
• NAP across review
pages
http://bit.ly/local-sked
Schedule a Call!*https://moz.com/local-search-ranking-factors

13. Plus Overcoming
Objections
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How to Sell Local SEO
Step 0: Preparation Step 1: Connect Step 2: Qualify
Step 3: Build
Desire/Pitching
Step 4: Closing
http://bit.ly/local-sked
Schedule a Call!
Feel free to send your questions to our panelist via
chat and we’ll answer them during the Q&A portion

14. Your Brand
• Choose a niche
• Develop your unique selling
proposition
• Build social proof (your persona)
• Research competitors
• Develop expertise
TOLL-FREE 1-800-250-6106 | US (415) 625-9700 | UK (44) 203-769-7710 | AU (02)8484-1116
Step 0: Preparation
Your Audience
Research your prospect
• Their business
• Their industry
Find their opportunities
• Make more money
• Beat competition
• Gain more market share
Sales Hack
• Always aim for an
emotional end goal
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Schedule a Call!

15. Finding Leads
• Networking – Seminars (Dominika)
• SEOReseller Audit Plugin
• Ask for Referrals!
• Cold Email with Style
• Cold Call with Conviction
• Don’t Pitch a SERP Position! Pitch a Commitment
• Vendor Partnerships (Tom)
• Leverage business with GMB but no
reviews/website/other listings (Chuck)
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Step 1: Connect
http://bit.ly/local-sked
Schedule a Call!

16. Building Rapport
• Don’t focus on closing, focus on
building a relationship
• They Like/Trust/Respect You
• Rapport Building Techniques
• Common Ground
• Humor
• Me - Talk
• Mirroring
TOLL-FREE 1-800-250-6106 | US (415) 625-9700 | UK (44) 203-769-7710 | AU (02)8484-1116
Step 1: Connect
Sales Hack
• Be their SEO Expert, not
their SEO salesman
http://bit.ly/local-sked
Schedule a Call!

17. • 6 to 10 questions
• Ensure they are in your niche
• Find the decision maker
• Qualifying is a part of the sale - use it to help close
• Probe to find underlying needs
TOLL-FREE 1-800-250-6106 | US (415) 625-9700 | UK (44) 203-769-7710 | AU (02)8484-1116
Step 2: Qualify
What you need to know to qualify:
• Goal (Results Expected)
• Budget
• Timeframe
• Communication Expectations
• Point of Contact
• Current Business size
• Relationship expectations
http://bit.ly/local-sked
Schedule a Call!

18. • Be Prepared
• Bring your pitch kit
• Visualize your goal so you can help
them visualize theirs
• Offer value/Solve Problems
• Traffic
• Dashboard with Analytics
• Premium Reporting
• Competitor Analysis
• The New CRM from
SEOReseller
TOLL-FREE 1-800-250-6106 | US (415) 625-9700 | UK (44) 203-769-7710 | AU (02)8484-1116
Step 3: Build Desire
Desire Building Techniques
• Offer Value First
• Sell the Invisible
• Over Power
• Creating Urgency
• Solution Selling
Sales Hack
• Nurturing leads - an
appointment is the only
goal of this stage
http://bit.ly/local-sked
Schedule a Call!

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On-Site Audit Widget
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Schedule a Call!
Your lead gets this
You get their information

20. Get Commitment
• Create a “Yes” Frame of
Mind
• Check for
Understanding
• Pop the Question
• Address Failure to
Commit
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Step 4: Get Commitment
& Close
Close
• Techniques
• Open Ended
• Assertive Close
• Assumptive Close
http://bit.ly/local-sked
Schedule a Call!

21. • Doesn't Google prohibit guest blogs?
• Why do you need to put me on a contract?
• Do you guarantee your SEO service?
• Why is your pricing expensive?
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Overcoming Objections
http://bit.ly/local-sked
Schedule a Call!

22. Join niche-related
organizations and the
local chamber of
commerce
TOLL-FREE 1-800-250-6106 | US (415) 625-9700 | UK (44) 203-769-7710 | AU (02)8484-1116
Actionable things for you to do
right now!
Offer discounts to
existing clients for
referrals
Install the free site audit
plugin and take your laptop to
trade shows, business expos
and similar events
Attend or host
digital marketing
events/seminars
http://bit.ly/local-sked
Schedule a Call!

23. TOLL-FREE 1-800-250-6106 | US (415) 625-9700 | UK (44) 203-769-7710 | AU (02)8484-1116
Partner CRM All-in-one Platform for Acquiring, Closing and Servicing
1. New Qualified Leads with On-Site Audit Widget
2. Close More Web Design Deals with Stunning Portfolio
3. Branded Dashboard as “add-on” Service
4. Manage Lead Status & Activity with the Lead Tracker
http://bit.ly/local-sked
Schedule a Call!

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On-Site Audit Widget
http://bit.ly/local-sked
Schedule a Call!
Your lead gets this
You get their information

25. TOLL-FREE 1-800-250-6106 | US (415) 625-9700 | UK (44) 203-769-7710 | AU (02)8484-1116
White Label Dashboard Training
http://bit.ly/local-sked
Schedule a Call!
• Partner CRM
• On-Site Audit Widget
• Proposal Builder
and more…
When: August 10
What: Training on all the latest features of your white label dashboard!
Including how to use:
Keep an eye out for the invitation this week!

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Q&A Portion, Schedule a Call
Feel free to call us at any time for questions.
TOLL-FREE 1-800-250-6106
AU (02) 8484-1116 | US (415) 625-9700
info@seoreseller.com
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