Danielle Brigida, Sr. Manager of Social Strategy & Integration, National Wildlife Foundation
Twitter Handle: @Starfocus
What does your number of likes mean? How many followers does it take to be a success?
We all have these questions, but the fact is- if done well measuring how people
interact with your organization online can greatly help you determine where to allocate
resources. In this session we’ll talk about why we measure, some measurement best
practices and a few free and enterprise tools that don’t break the bank.
7. Performance by Post
What does your number of likes mean? How many followers
does it take to be a success? We all have these questions,
but the fact is- if done well measuring how people interact
with your organization online can greatly help you
determine where to allocate resources. In this session we’ll
talk about why we measure, some measurement best
practices and a few free and enterprise tools that don’t
break the bank.
10. What Can Facebook Insights Really
Inform?
• Top shareable content – what works, what
should you produce more of?
• What is your current active audience?
• Where are there growth opportunities?
But there’s still more qualitative information to
track:
20. Tools We Often Use to Track
• Crowdbooster – mentions, replies & followers
• Bufferapp – clicks and reach
• Feedly – to track blog/social mentions
• Rowfeeder – to track or hashtag mentions
• Topsy Analytics– to compare hashtags
30. Some of Our Social Media Reports
Works to Build Respect, Accountability and
Actionable Next Steps
Quarterly Report Campaign Specific Report
31. Analyze Don’t Regurgitate
• Pick metrics to measure ahead of time
• Evaluate over time
• Identify anomalies
• Tell a story with your data
• Track metrics that matter
32. And Remember…
• Be flexible with social media and free tools
• Your overall goals!
• Pay attention to trends and compare data
• Look for message quality in mentions
• Use analytics to give you behavior information
• Continue learning about social measurement!