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Small Nonprofits,  Big Footprints Real Social-Media Stories from Real Charities Peter Panepento Assistant Managing Editor The Chronicle of Philanthropy
 
Last year, fewer than  3 percent  of 11,196 nonprofit groups raised more than $10,000 on Facebook. Social Media and Nonprofits Source: Nonprofit Social Network Benchmark Survey
[object Object],[object Object],[object Object],Social Media and Nonprofits
 
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Facebook Twitter YouTube The Caregiver’s Corner Blog Charity Case Study  Goal     Building relationships and raising awareness Networking Tools  San Diego Hospice
 
 
 
 
[object Object],[object Object],[object Object],[object Object],Measuring Results
http://www.sdhospice.org San Diego Hospice How to Follow  www.facebook.com/SanDiegoHospice Facebook Twitter @SanDiegoHospice Web
 
 
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Whom to follow @charityestrella Links to learn more http://adventuresinphilanthropy.com http://philanthropy.com/blogs/social-philanthropy/guest-post-a-social-media-experiment-raises-big-money-for-small-charity/24431
Thompson Child & Family Focus - Charlotte, N.C.
[object Object],[object Object],[object Object],[object Object],[object Object]
The results? Reached  38,000  followers Raised  $4,000
Whom to follow @thompsoncff @prqueen @MyCreativeTeam Links to learn more http://www.thompsoncff.org/Tweet_A_20.html http://philanthropy.com/article/Twitter-Adds-Pizazz-to-a/65879/
MIRIAM ’S KITCHEN  ,[object Object],[object Object],[object Object],[object Object],[object Object],Miriam ’s Kitchen Working to end chronic homelessness in Washington, DC
iriam ’s Kitchen  Present Day (July 13, 2011) 4,120 followers on Twitter 1,126 friends on Facebook MIRIAM ’S KITCHEN  Social Media at Miriam ’s Kitchen The Beginning (March 2-11, 2009) 138 followers on Twitter 141 friends on Facebook Social Media Budget = $0
The Beginning Capitalize on an historic event One staff member Generated itself because of event Getting our name out there, building relationships First educate staff about power of social media. Strategize! MIRIAM ’S KITCHEN  Goal   Resources   Content   Successes   Lessons Learned
Declining in natural flow, needs to be created MIRIAM ’S KITCHEN  Content   Present Day Lessons Learned Successes Create deeper relationships with supporters by providing a continuous flow of quality information One staff member Raised more than $15,000 directly through social media.  Gained new supporters. Have a system for developing and filtering content, strategize! Goal   Resources
 
 
 
 
Whom to follow @miriamskitchen Miriam’s Kitchen on Facebook Links to learn more http://philanthropy.com/blogs/social-philanthropy/social-media-manager-profile-jennifer-roccanti/27628
Social Media and The Chronicle Social Good podcast: http://philanthropy.com/socialgood Social Philanthropy blog: http://philanthropy.com/blogs/social-philanthropy/ Webinars http://philanthropy.com/webinars Twitter: @philanthropy Facebook Page: philanthropy.com LinkedIn Group: The Chronicle of Philanthropy YouTube: PhilanthropyVideo
How to reach me Twitter: @ppanepento (or @philanthropy) Facebook: facebook.com/peter.panepento E-mail:  [email_address]

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Social Media Case Studies

  • 1. Small Nonprofits, Big Footprints Real Social-Media Stories from Real Charities Peter Panepento Assistant Managing Editor The Chronicle of Philanthropy
  • 2.  
  • 3. Last year, fewer than 3 percent of 11,196 nonprofit groups raised more than $10,000 on Facebook. Social Media and Nonprofits Source: Nonprofit Social Network Benchmark Survey
  • 4.
  • 5.  
  • 6.
  • 7. Facebook Twitter YouTube The Caregiver’s Corner Blog Charity Case Study Goal Building relationships and raising awareness Networking Tools San Diego Hospice
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12.
  • 13. http://www.sdhospice.org San Diego Hospice How to Follow www.facebook.com/SanDiegoHospice Facebook Twitter @SanDiegoHospice Web
  • 14.  
  • 15.  
  • 16.
  • 17. Whom to follow @charityestrella Links to learn more http://adventuresinphilanthropy.com http://philanthropy.com/blogs/social-philanthropy/guest-post-a-social-media-experiment-raises-big-money-for-small-charity/24431
  • 18. Thompson Child & Family Focus - Charlotte, N.C.
  • 19.
  • 20. The results? Reached 38,000 followers Raised $4,000
  • 21. Whom to follow @thompsoncff @prqueen @MyCreativeTeam Links to learn more http://www.thompsoncff.org/Tweet_A_20.html http://philanthropy.com/article/Twitter-Adds-Pizazz-to-a/65879/
  • 22.
  • 23. iriam ’s Kitchen Present Day (July 13, 2011) 4,120 followers on Twitter 1,126 friends on Facebook MIRIAM ’S KITCHEN Social Media at Miriam ’s Kitchen The Beginning (March 2-11, 2009) 138 followers on Twitter 141 friends on Facebook Social Media Budget = $0
  • 24. The Beginning Capitalize on an historic event One staff member Generated itself because of event Getting our name out there, building relationships First educate staff about power of social media. Strategize! MIRIAM ’S KITCHEN Goal Resources Content Successes Lessons Learned
  • 25. Declining in natural flow, needs to be created MIRIAM ’S KITCHEN Content Present Day Lessons Learned Successes Create deeper relationships with supporters by providing a continuous flow of quality information One staff member Raised more than $15,000 directly through social media. Gained new supporters. Have a system for developing and filtering content, strategize! Goal Resources
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30. Whom to follow @miriamskitchen Miriam’s Kitchen on Facebook Links to learn more http://philanthropy.com/blogs/social-philanthropy/social-media-manager-profile-jennifer-roccanti/27628
  • 31. Social Media and The Chronicle Social Good podcast: http://philanthropy.com/socialgood Social Philanthropy blog: http://philanthropy.com/blogs/social-philanthropy/ Webinars http://philanthropy.com/webinars Twitter: @philanthropy Facebook Page: philanthropy.com LinkedIn Group: The Chronicle of Philanthropy YouTube: PhilanthropyVideo
  • 32. How to reach me Twitter: @ppanepento (or @philanthropy) Facebook: facebook.com/peter.panepento E-mail: [email_address]