A UX writer is someone who writes for user experience. UX writers write the words we read or hear when we use a digital product. Their texts must be clear, concise, and useful. Their goal is to help and guide the user.

1. UX Writing // Copywriting // Microcopy //
Content design

2. Tunis@IXDA.org
2
IXDA Tunis
IXDA Tunis est née d’un besoin profond de pousser
l’UX et l’UI au delà des concepts classiques, trop
insuffisants pour le contexte moderne, en créant un
espace d’échange entre la communauté a travers une
séris de rencontres et événements.
Le chapitre fait appel aux designers, infographistes,
architectes, designers de produits, universitaires,
étudiants, développeurs, industriels, marketeurs
digitaux, etc… pour rendre cette vision possible

5. What is UX Writing?
A UX writer is someone who writes
for user experience. UX writers write
the words we read or hear when we
use a digital product. Their texts
must be clear, concise, and useful.
Their goal is to help and guide the
user.

7. Content Design
A content designer’s task is to
communicate information in the best way
possible. They usually work with text,
images, or video. Content designers
research the audience so that they can
design effective content for them. They try
to make it simple for that audience to find
the content they need.

10. 3 Goals
❖ Guide
❖ Educate
❖ Explain

11. Microcopy
Microcopy refers to the tiny bits of
copy on products. From the label on
a call to action button, to the
placeholder text in input fields in
forms, we use it everywhere on our
interfaces. Tiny tidbits of copy, big
impact on our experience.

13. Good microcopying is human-oriented

14. encourages users

15. prevents concerns

16. explains

17. Why?
Simply put, UX writers help users
achieve their goals when they use a
product. They do this by writing the
text that guides users as they
navigate and interact with digital
products, including calls-to-action,
help content, onboarding flows,
menu taxonomy, and more.

21. UX Copywriting
UX copywriting is the art of using
language to make branded experiences
easier and more enjoyable for users.
There are other, higher-falutin' ways of
describing UX copy ('the use of language
to design a conversation between brand
and user'), but actually, the meaning of
the term is fairly simple.

23. Tunis@IXDA.org
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If it’s copywriting it’s not UX.

24. Skills that can make a UX copywriter stand out from a
crowd of writers and UX designers:
● A focus on solving
problems
● A special knack for tiny
words
● A concern for space
● Some technical background

26. Just like good ux, good copy…
Considers the user:
● Who’s reading this?
● What background knowledge do they
have?
● What are their goals?
● What are their pain points?

28. Just like good ux, good copy…
Considers the context:
● Where are they physically?
● What device are they using?
● Are they in a rush?
● Have they been to this page/screen
before? How often?

29. Just like good ux, good copy…
Considers the flow:
● What did they do before this?
● What can they do next?
Considers the business goals:
Ideally, what would we like them to do?

30. Just like good ux, good copy…
Considers the brand:
How do we want the
overall experience to
feel?

32. UX Writing in Tunisia

33. Questions?

34. A très bientôt
www.ixda.tn