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MARKETPLACE DISRUPTION 
SURVEY
Heavily-Regulated Industries are Prime for Disruption 
Where do you see the opportunity for greatest disruption by marketplaces? 
2 
25% 
26% 
15% 
26% 
5% 
3% 
Healthcare 
Finance 
Small Business 
Education 
Fashion 
Travel
3 
Biggest Challenge: Balancing Supply and Demand 
What is the greatest barrier to a marketplace’s success? 
51% 
7% 
30% 
6% 
4% 
1% 
1% 
Balancing supply and demand 
Establishing trust with users 
Regulatory hurdles 
Access to financing 
Monetization 
Choosing between a supply driven or demand driven 
platform 
Competition
4 
Trending: New Vertical Marketplaces 
What is the most important trend in the marketplace now? 
39% 
33% 
18% 
5% 
5% 
Vertical marketplace formation 
Mobile First 
Vertical expansion 
Financial marketplaces 
Round sizes are increasing
5 
63% of Marketplaces Do Not Plan to Accept Bitcoin 
Do you plan to accept Bitcoin? 
63% 
30% 
7% 
No 
Yes, we plan to 
Yes, we are already accepting
Methodology 
Silicon Valley Bank surveyed 74 respondents on-site at its 
Marketplace Mashup summit on October 14, 2014, in New York 
City. Respondents were attendees and included CEOs, 
executives and founders of marketplace companies.
7

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Silicon Valley Bank Marketplace Disruption Survey

  • 2. Heavily-Regulated Industries are Prime for Disruption Where do you see the opportunity for greatest disruption by marketplaces? 2 25% 26% 15% 26% 5% 3% Healthcare Finance Small Business Education Fashion Travel
  • 3. 3 Biggest Challenge: Balancing Supply and Demand What is the greatest barrier to a marketplace’s success? 51% 7% 30% 6% 4% 1% 1% Balancing supply and demand Establishing trust with users Regulatory hurdles Access to financing Monetization Choosing between a supply driven or demand driven platform Competition
  • 4. 4 Trending: New Vertical Marketplaces What is the most important trend in the marketplace now? 39% 33% 18% 5% 5% Vertical marketplace formation Mobile First Vertical expansion Financial marketplaces Round sizes are increasing
  • 5. 5 63% of Marketplaces Do Not Plan to Accept Bitcoin Do you plan to accept Bitcoin? 63% 30% 7% No Yes, we plan to Yes, we are already accepting
  • 6. Methodology Silicon Valley Bank surveyed 74 respondents on-site at its Marketplace Mashup summit on October 14, 2014, in New York City. Respondents were attendees and included CEOs, executives and founders of marketplace companies.
  • 7. 7