The Agoge Sequence slide deck from Sam Nelson
Livestream: https://www.linkedin.com/feed/update/urn:li:activity:6555128262367027200
Article: https://www.linkedin.com/pulse/writing-copy-closers-blueprint-2x-response-rates-sam-nelson/
6. Old Sequence The Agoge Sequence
Email #1
Opening Email
Open Rate
29%
Reply Rate
1.8%
vs Open Rate
41%
Reply Rate
4.5%
Email #2
Follow up Email
Open Rate
33%
Reply Rate
4.2%
vs Open Rate
44%
Reply Rate
6.5%
Email #3
Follow up Email
Open Rate
29%
Reply Rate
2.6%
vs Open Rate
32%
Reply Rate
6.0%
Email #4
New Auto Email
Open Rate
23%
Reply Rate
1.4%
vs Open Rate
37%
Reply Rate
2.9%
Email #5
Follow up Email
Open Rate
24%
Reply Rate
2.7%
vs Open Rate
28%
Reply Rate
3.5%
Email #6
Follow up Email
Open Rate
23%
Reply Rate
2.2%
vs Open Rate
26%
Reply Rate
2.2%
Email #7
Breakup Email
Open Rate
18%
Reply Rate
1.1%
vs Open Rate
36%
Reply Rate
4.0%
14. Initial Email Structure
Subject
Personalization
Body
Ask
Personalize the First Line
Line #1 I saw that [something relevant you learned about
the prospect that a robot couldn’t write].
Line #2: [Tie that into your value prop]
Ex. I saw on Linkedin that you manage a team of brand
new SDRs. Based on your role, and the success we’ve
had speeding up ramp for new reps...
15. Initial Email Structure
Subject
Personalization
Body
Ask
Clearly Articulate Value
1. Describe clearly the value you provide in the
shortest amount of space possible
2. Keep this totally templated. It can be the same in
every email
Note:
-We’ve found that customizing the entire email
instead of just the first two lines causes little
difference in open and reply rates.
21. But does that work?
The Agoge Sequence
Email #1
Opening Email
Open Rate
41%
Reply Rate
4.5%
Email #2
Follow up Email
Open Rate
44%
Reply Rate
6.5%
Email #3
Follow up Email
Open Rate
32%
Reply Rate
6.0%
22. The first 3 emails are designed to
show the prospect that you did
personalization, and give that
personalization as many chances
as possible to be seen
30. Connection Request Follow
Pros If accepted, free InMails and access to
data that is otherwise private
More flattering that a
connection request.
Cons Some turned off by connection requests if
they haven’t met you in person
No access to free InMails or
private data
Choose your initial social touch
31. Use variation of opening
sentence in your LinkedIn
message
What about the InMail?
32. LinkedIn will do everything in their
power to get that message in front
of your prospect.
(and they have a lot of power)
33.
34. Use a New Strategy for the
Second Series of Emails
