YetiZen Google AdMob Design Jam Kickoff Presentation by Michael Schipper (Head of Admob Marketing) and Sana Choudary (YetiZen CEO). Includes design jam overview and details for participation. Note international teams can participate online!

1. AdMob-Yetizen Game
Design Jam
Mike Schipper Sana N Choudary
Jan 2014

6. Yo u t o o
c o u l d
h a v e a n
a p p wi t h
mi l l i o n s
o f u s e r s !

7. And Win
a PS4!

8. And to make all this happen
We are partnering with
Sana the YetiZen CEO will share more about
YetiZen and this weekend!

9. Cornerstone of the
Game Industry
• Innovation Lab -- largest game network globally (10,000
developers in YetiZen community) housed in a 20,000 square feet
space in the heart of San Francisco
• Over 150 events designed to raise all ships in gaming

10. Accelerator
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World’s only games focused accelerator program
30 startups since 2011, all with funding
9 most active gaming VCs on board of advisors (back to that in a sec)
1500 yearly applicants. Only top 16-20 are chosen
Notable YetiZen success stories:
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Over 100 million Downloads! Exclusive Star
Trek licensing
Top 10 on iOS in over 20 countries
• #1 on Kindle store!
• Collaboration with Condé Nast on new
game Teen Me Girl
Apple Game of the Week for 2 games!

11. Board of Advisors
Tim Chang
Mayfield Fund
Ping Li
Accel
Baris Aksoy
Intel Capital
Ankur Jain
Phil Sanderson
Rob Coneybeer
Shasta Ventures Nexus Venture Partners IDG Ventures
Jeff Karras
Sing Tel Innov8
Michael Klein
Canaan Partner
Thorsten Claus
T-Venture

12. What is happening this weekend?
• Game concept pitch to judges 6pm Feb 1st
• Judges choose finalists (20 max)
• Finalists submit developed games to The
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AdMob Student App Challenge
Get PS4s with proof of game submission—
one per team
The AdMob Student App Challenge winners
get many more prizes (see link for details)

13. Schedule for weekend
Friday January 31st
6pm Dinner + Networking
7:15pm Event Kickoff, Goals, and Instructions
7:30pm Kushagra shares some Indie successes from the
world of Google Play games
8pm Teams begin brainstorming
10pm YetiZen Innovation Lab door closes, no more
entries until the next morning
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14. Schedule continued
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Saturday February 1st
9am YetiZen Innovation Lab doors open
again
Noon Lunch + Mentoring begins
3pm International team pitch submission
deadline. Send in to jdillman@yetizen.com:
o team name
o presenter name
o high concept pitch

15. Schedule continued
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4pm Bay Area teams email high concept
pitch documents to sana@yetizen.com
(shared with judges as reference material
for ppt presentation)
5pm ppt on USBs must be handed to
Japheth Dillman
6pm Pitching to judges begins

16. Here are the mentors
Eugene Wang, Google AdMob Engineer
Eugene recently joined Google and currently works with the
AdMob SDK iOS team to develop automated test
infrastructure.
Eugene love's a good story, and hopes to be amazed by
the endless wonder students come up with!

17. Here are the mentors continued
Japheth Dillman, CCO YetiZen
Japheth Dillman is equal parts Producer, Game Designer,
and Evangelist. He is a veteran to the game space,
having worked as an Executive Producer and Lead
Designer at numerous studios such as Digital Chocolate,
Flying Wisdom Studios, BigPoint, Chugulu, Aftershock
Innovations, and many others.
Finding enormous success in mobile and social games,
Japheth now has co-founded the YetiZen Game
Accelerator program (www.YetiZen.com) as Chief
Creative Officer, along with his business partner Sana
Choudary, to help other startups find monumental
success.

18. Here are the judges
Kushagra Shrivastava, Product Marketing & Strategy, Google Play
Kushagra is the man behind all things Google Global Product
Marketing for Android Apps & Games, Google Play Store.
Currently, living it up in the world of entertainment, apps & games
and working to make Google Play.
Ian McGee, Captain at SailByte, a game consulting firm
Ian McGee was the co-founder and Software VP of Expresso
Fitness, where he drew on his long experience in console, PC and
online casual games to bring a rich virtual world experience to highend commercial stationary bikes. Ian helped Expresso raise $40m in
venture capital over 7 years. Prior to Expresso Fitness Ian worked a
number of startups and large companies including Sony where
launched the original Sony Playstation in 1995.

19. Judges continued
Dave Wright, Google Lead Mobile Designer
Dave is currently working on a suite of touchbased products for Google Analytics. Dave has
been with Google for two years and in that time
he has spearheaded the design of Google Web
Designer and AdMob. Prior to Google, Dave ran
his own creative agency where he designed
numerous mobile apps.

20. Note for all in person attendees
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If you need help with the facilities—water, toilet
roll, paper towels and anything else best guy to talk to
o Melvin Cullen (goes by Mel)—guy with longest beard
you will see this weekend (may be ever)
o If you don’t see Mel on floor he is in the Yeti Cavern
room in the back to the side
o If he isn’t there (in restroom, walking the
dog, managing logistics needed) please leave post-it
with your request on door of Yeti Cavern
For your meetings feel free to use any room except for
the conference room and rooms marked private on door.

21. Note for all online attendees
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All talks and instructions will be recorded and put on
youtube as soon as possible after they are completed
If you are interested in getting mentored you must email
jdillman@yetizen.com asap. All requests received after
noon Saturday PST may not be handled in a timely
manner as Japheth will be mentoring
Pitching will be through Google hangout. If you are
pitching you MUST email team name, presenter
name, high concept pitch to jdillman@yetizen.com by
3pm tomorrow. You will receive further instructions at
this point