One fine body…
- Austin, Texas Area, United States
- Work Digital Strategist at Somnio Solutions, Inc.
- Industry Advertising / Marketing / PR
- Website www.sandra-rivera.com
- About Empathy is key to any strategy. Empathetic to the consumer, to the situation, to the brand, to the process --- and not assuming, projecting or fantasizing on results. With 5+ year strategy experience, this idea of empathy creates solutions to any problem. I have helped brands hone in on cultural nuances, pinpoint desired needs and wants of products, and bring to life the process of consumer interaction within various categories --- all while creating tangible numeric results. Beyond my work, I’ve been known to become jazzed over research, data, puzzles and jazz hands themselves.