Glidden paint wants to increase awareness and sales at Walmart stores. Their campaign will include in-store events inspiring DIY projects using Glidden paint. Printed materials in stores will highlight Glidden and direct customers. Training employees and extending customer service hours will improve the shopping experience. Social media contests and gamification will engage customers. The goal is for consumers to see Glidden and Walmart as a perfect match.

1. GLIDDEN QUALITY, WALMART VALUE
YOUR PERFECT MATCH
A D V E R T I S I N G

2. executive summary
the challenge
target markets
research
creative strategy
the big idea
events that inspire
shopper pathways
service experience
media plan
schedule & budget
campaign evaluation
TABLE OF
CONTENTS
2
3
4
6
8
9
10
12
14
16
18
20
GLIDDEN QUALITY. WALMART VALUE.
YOUR PERFECT MATCH.
1
DEEPCORAL
A D V E R T I S I N G

3. Go ahead! Grab a paintbrush, a can of Glidden Brilliance, and a touch of
update, Glidden has the tools to “get you going!” Throw in the fact that you can
yourself with the perfect match.
platform campaign to increase awareness and brand recognition of Glidden paint
events that inspire
shoppers to consider Glidden paint and recognize the brand’s involvement in
shopper pathway in order
on the service experience in and outside of the store will create an approachable
Glidden, a quality paint brand, is looking to increase
consumer awareness and consideration of it’s product in
must team up to make sure consumers perceive the value of
THE
CHALLENGE
EXECUTIVE
SUMMARY
2 3
DEEPCORAL
DEEPCORAL
OUR OBJECTIVES
“I would never
consider buying
paint at Walmart.”
“I didn’t even
know they sold
paint there.”
“Not clean or
organized, so
it’s not worth
dealing with.”
“You ask five
different people
and no one knows
where it is...”
Awareness of Glidden’s presence
viable retailer of paint
Glidden’s utilization of technology
such as social media and
smartphone applications
Glidden’s existing brand theme
into a campaign that can be
New marketing and promotional
strategies
Key consumer insights in order to
capitalize on target segments
Customer service by increasing
knowledge of the product among
Perceived value of Glidden
products that are offered at
INCREASE DEVELOP IMPROVE

4. FINDING THEIR
PERFECT MATCH
Renters
experiences with others
through social media and
blogging
Have a small amount of
disposable income, which is
often spent on fashionable
and trendy items
are spontaneous and
impulsive
Think in the short term
to get to decorate their new rooms! Being from a small town and of the lower middle class, they do not have a great
amount of disposable income, but James and Maria take pride in their home and want their children to be happy
kids a chance to be involved! To get ideas, Maria often searches Pinterest and other online blogging sites, as well
as looking for inspiration in stores and in magazines (and magazines often have coupons for items she is looking
Renters or new
homeowners
Have at least one child
Members of an ethnic
minority
Lower household income
Living in a rural area
Scott and Kelly are both 55 years old and well on their way to retirement (hopefully within the next 10 years!) with
doing crosswords and Sudoku puzzles in the paper, but have recently discovered that they can get the same thing
years old
Baby boomers
Homeowners
Caucasian
Looking for ways to add
excitement to their lives
Not yet retired
Stabilizing force of their
families
1
2
3
UNDERSTANDING OUR TARGET MARKETS
SEGMENT 1: SOPHIE
SEGMENT 2: THE WILLIAMS FAMILY
SEGMENT 3: THE DAVIS FAMILY
4 5
THE WILLIAMS’ STORY
SOPHIE’S STORY
THE DAVIS’ STORY

5. match
Comparisons of Glidden’s competitors’ websites, apps and industry articles were reviewed to compare Glidden to other paint brands
OUR RESEARCH
Primary research
SECONDARY research
Largest industrial coatings and paint decorating
manufacturer
Competitive paint formula (paint and primer in one that
saves time and money)
The voice of the Glidden brand targets all consumers
Competitively priced paint
Emphasis on sustainability
No strong social media presence
Underutilized app
Colorplace sold alongside Glidden
buy paint, home décor, and groceries all at once
media platforms can be leveraged
STRENGTHS
SWOT ANALYSIS
WEAKNESSES OPPORTUNITIES THREATS
6 7
SEAGLASSGREEN
SEAGLASSGREEN
66
17
11
8
38
1,920
PERSONAL INTERVIEWS
CUSTOMER INTERVIEWS
EMPLOYEE INTERVIEWS
FOCUS GROUPS
STATES SURVEYED
SURVEYS
2,022TOTAL IMPRESSIONS

6. OUR SOLUTIONS
CREATIVE
STRATEGY
Consumers will be educated about
inspiration causing the strategy to be
from here forward will be to continue
to remind consumers of the easy
that painting with Glidden can bring
with painting and design tips provided
Glidden “gets you going” to a place where paint and inspiration
becomes your
This slogan communicates the quality product consumers have
learned to expect from Glidden at the affordable price and convenient
THE BIG IDEA
MAKING
THE
SALE
MATCH THE IDEA OF PAINT WITH WALMART IN THE MINDS OF
WALMART CONSUMERS (IN THE CONTEXT OF GLIDDEN):
MATCH GLIDDEN BRILLIANCE WITH
REAL DIY PROJECTS:
paint hotline/chat
MATCH WITH
CONSUMER:
8 9
Glidden will host events at
in order to empower and inspire
to purchase the Glidden
updated to improve customer’s
Through the use of recreated
printed materials, color swatches
and graphic elements, Glidden
Glidden’s new and improved
Current shoppers’ perception of
the service available to them in
will be increased by making
employees more knowledgeable
EVENTS THAT INSPIRE SHOPPER PATHWAYS SERVICE EXPERIENCE
GLIDDEN QUALITY. WALMART VALUE.
YOUR PERFECT MATCH.

7. 15%kitproceeds
Your Project. Our Paint. A Perfect Match.
EVENTS THAT INSPIRE
The top 20 Walmart stores by city population will be hosting an exciting “home on wheels” event from May to September 2014, in order to
put Glidden and MyColortopia into the minds of the target consumers. Picture this: A large expandable truck enters the Walmart parking lot
on a sunny Saturday afternoon. Inside the Glidden and Walmart sponsored truck, there is an expandable area with different rooms. Each
room highlights a DIY project that can be easily duplicated at home by any of our three target markets. Social media and variable data printing
(VDP) will be used to promote the events in each Walmart store area.
Purpose of the “Glidden Gets You Going” Tour
Inspiration Rooms
DIY Inspired Kits
Tour truck serves as a moving billboard, while on the road
Rooms are designed and decorated by the women of MyColortopia
DIY kits are available inside that lead customers to buy paint in store
Direct mail invitations utilizing VDP will increase awareness about the event
Pre-Contest
Participants will submit a picture of a DIY project
they’re proud of via Instagram or Twitter using the
hashtag #DIYWalmart(yourlocationhere) or post it on
Glidden’s Facebook page to win a full DIY kit and
$100 Walmart giftcard.
Post-Contest
Participants will submit a picture of their DIY project
using our DIY kits via Instagram or twitter using the
hashtag #DIYWalmart(yourlocationhere) or post it on
our Glidden Facebook page.
The “Glidden Gets You Going Tour” blog page allows
consumers to follow the MyColortopia staff and
receive updates on the tour’s progresss.
Pictures and posts will be continually updated from
city to city to leverage the event throughout the
“Glidden Gets You Going Tour.”
Used to help shoppers get started on a DIY project who normally may
have a hard time
Kits provide supplies to create similar looks from the MyColortopia
designed rooms
15% of Glidden’s kit proceeds from the event will go to Glidden’s new
partnership with Make-A-Wish Foundation®
Coming to a city near you!
Glidden Paint presents
On Saturday, May 24th
visit your local Walmart®
to
tour a custom home and kickstart your very own
DIY paint project with help from our trained
Glidden professionals.
R e j u v e n a t e y o u r p l a c e ,
A d d c o l o r t o y o u r s p a c e .
Have a DIY project you’re proud of?
Post it on Twitter and Instagram using #DIYWalmartDallas
and on our Facebook page for a chance to
win a complete DIY kit.
G l i d d e n G e t s Y o u G o i n g
#DIYWALMART
Dallas - Fort Worth - Arlington
Houston - Sugar Land - Baytown
San Antonio - New Braunfels
Phoenix - Mesa - Glendale
Las Vegas - Paradise
Minneapolis - St. Paul - Bloomington
Kansas City
St. Louis
Indianapolis - Carmel
Cincinnati - Middletown
Columbus
Cleveland - Elyria - Mentor
Pittsburgh
Philadelphia - Camdem - Wilmington
Washington DC - Arlington - Alexandria
Charlotte - Gastonia - Rock Hill
Atlanta - Sandy Springs - Marietta
Orlando - Kissimmee - Sanford
Tampa - St. Petersburg - Clearwater
Kit Includes:
Tape, rollers, a paint brush set, a paint
holder, two gallons of Glidden Paint,
and a stencil
10 11
ORANGESLICE
ORANGESLICE
SOCIAL MEDIA CONTESTS

8. “You’re only a few
steps away from
your perfect match.”
It’s time for Glidden to revamp its in-store displays and printed materials, as well as
create awareness that Glidden paint is sold at Walmart. With our plan, Glidden will
capitalize on all of its in-store printed materials with a newly updated print campaign
and in-store atmosphere. Not only will many of Glidden’s printed materials be recreated,
references to MyColortopia will also be added in order to increase awareness of the
site. All of these tactics will heighten awareness and create goodwill in order to match
Glidden’s image with the consumer’s preferred paint brand.
OF PEOPLE SURVEYED SAID IN-STORE DISPLAYS ARE
MOST MEMORABLE WHEN SELECTING PAINT71%
G
L
I
D
D
E
N
Teal Lake
Peacock Blue
Carribean Sea
Tropical Lagoon
Bermuda Bay
Clear Blue Sky
Sea Spray
Samples shown approximate actual paint color.
Available at
Teal Lake
Peacock Blue
Carribean Sea
Tropical Lagoon
Bermuda Bay
Clear Blue Sky
Sea Spray
Samples shown approxi
mate actual paint color.
Available at
Teal Lake
Peacock Blue
Carribean Sea
Tropical Lagoon
Bermuda Bay
Clear Blue Sky
Sea Spray
Samples shown approximate actual paint color.
Available at
Teal Lake
Peacock Blue
Carribean Sea
Tropical Lagoon
Bermuda Bay
Clear Blue Sky
Sea Spray
Samples shown
approx
imate actual
paint color.
Available at
Golden Oats
GB1212-BC
Your perfect kitchen starts with the perfect paint. Match a shade like “Golden
Oats” from the Glidden Brilliance Collection with furniture and acessories to make your
kitchen truly personal.
Love the room pictured? Make it your own with Walmart items:
Tools to help you choose
and ready-to-use testers. Fall in love with it before
you live with it. The paint tester comes with a brush
need to test a new color on your walls at home.
Your Perfect Match Book
A Few Steps Away
Color Swatches
Provided in-store to help inspire shoppers
“Your Perfect Match” features Glidden
Brilliance Collection paint and modern
ideas to reinvent the home
Containts pages of room designs featuring
Glidden paint and Walmart furnishings
Inspires Do-It-Yourselfers to take on paint
projects they never thought they could
Giant, Glidden “Red Geranium” footprints “drip” into
This is a simple solution that leads customers from the
entrance directly to the paint section
The “You’re only a few steps away from your perfect
match” sign catches customers attention at the paint
section entry way
Multiple color shades on one swatch
Perforated color swatches allow shoppers
to rip off colors at home to help match their
décor, walls, and furnishings
Punched holes on swatches give consumers
the opportunity to link and organize the
swatches on a ring
Capitalize on “MyColortopia” blog
space using Facebook, Twitter, and
Instagram with #MyColortopia
Place MyColortopia logo on the
side of each Brilliance can, as well
as on paint swatches
Create a tab on Glidden’s website
that takes viewers directly to the
MyColortopia site
Inspiration station display houses
new Glidden print materials
Low cost, impactful display
highlighting paint and primer in one
Display heading: “The brand you
trust at the low prices you love”
Taking MyColortopia to
the Next Level
Matching Walmart Décor
Use light colors on walls and ceilings to open up
an area or to create a soft and airy space. Design
furnishings may be light in nature. Consider light
woods, warm tones, or bright metals to create aQUESTIONS? 1-800-GLIDDEN www.glidden.com
Available at
Pick up your Glidden Paint Tester today,
and let Glidden get you going.
Warm White
GBC-1001
Powder Gray
GBC-2505
Mocha
GBC-7641
Glidden cards will be placed within
Walmart’s home décor and furnishings
section to highlight matching color
schemes between products and paint
Cards offer convenience to shoppers
ORANGESLICE
ORANGESLICE
12 SHOPPER PATHWAYS 13
Direct Mail Coupon
Uses personalized message to attract
target segment’s attention
Inspires customer to pursue their DIY
project by presenting them with a
coupon

9. IN-STORE IMPROVEMENTS
GAMIFICATION
Now Available at
Ads will be interactive– shoppers can roll
over ads and a larger image will appear
with more information
Ads will advertise Walmart’s expert
Glidden knowledge and Glidden’s
extended hours helpline
Web Ads
Why use Gamification? It is projected to grow to a
$2.8 Billion dollar industry by 2016.
1-800-GLIDDEN hours are extended through
the weekend when most consumers perform
DIY projects
Educated operators wait on staff to answer
in-store and at-home painting questions
Help Line is advertised in store and through
social media
Extended Help Service
1-800-GLIDDEN
ONLY 2% OF CONSUMERS SURVEYED
SAID THEY SHOP AT WALMART
BECAUSE OF HELPFUL EMPLOYEES.
Our target markets value their time and they do not have much of it. It is essential that consumers be assured they will receive
knowledgeable assistance when buying Glidden paint at Walmart. To create a customer-service oriented environment we will install
productivity and to boost morale. For customers left with questions not answered in store, we have extended the 1-800-GLIDDEN
help line hours and leveraged the MyColortopia website. Easy access to a more friendly and knowledgeable Walmart employee
will do wonders for changing Walmart shopppers’ views of customer service and thus increase customer engagement within the
paint section. We will match any customer’s needs with the help of an experienced Walmart paint employee.
the act of integrating game-play mechanics for
non-game consumer activities
Replaces boring training videos with interactive, user-
friendly games
Challenges employees to match paint colors with their
names, as well as test knowledge of mixing paint
Used for employee training, as well as consumer recreation
Outsource to Bunchball, the “World’s Most Advanced
Find Your Perfect Match
Now Available at
Visit your local Walmart for help on
your next DIY project from Glidden
paint experts.
Need Help? Call 1-800-GLIDDEN
“Glidden Paint Pro” button to be worn as
part of uniform
Given to those employees who have
achieved a certain level in employee
employee is knowledgeable
Expert Badge
Paint
Pro
ORANGESLICE
ORANGESLICE
14
Located on paint desk
Sends a request via the PA system for
an expert paint employee to assist a
customer at anytime throughout the day
Simple and easy to use
Placed in every Walmart to make the
Broadcast on in-store televisions to
promote the Glidden brand
Create awareness that Glidden is
involved in community outreach
programs
Drive customers to the paint section to
consider Glidden paint
CALL BUTTON WALMART SMART NETWORK
SERVICE EXPERIENCE 15

10. MEDIA
PLAN
Objectives
Strategies
tactics
overview
owned
paid
Nationwide: Increase awareness of Glidden Paint at Walmart.
Target Markets: Increase Glidden Paint sales for customers already
shopping at Walmart.
Create buzz through direct mailings, nationwide events, and online
advertisements.
Walmart Website
The Walmart website will allow customers from the three target segments
who already shop at Walmart to understand and be aware of the fact
Glidden Website
The Glidden website will provide information about their retail outlets,
aware that Glidden paint is sold at Walmart. This will be a way to increase
Glidden brand.
Facebook
The role of Facebook will be to interact with Glidden customers on a
more personal level by posting informantion about Glidden paint events,
providing coupons, and keeping consumers up to date on the latest
Glidden paint information. Facebook will also be used as a way to
attract more Glidden paint customers and Walmart shoppers to increase
awareness of the brand’s presence in Walmart and to increase Glidden
paint sales in Walmart.
Twitter
Glidden’s Twitter will be used to keep Glidden followers up to date on new
paint products, nationwide DIY events, and the presence of Glidden paint
in Walmart.
Pinterest
The role of Pinterest will be to provide inspiration to loyal Glidden
customers through posting DIY projects, painting tips, and more.
Pinterest also allows followers to repost and repin Glidden’s project
and paint ideas, which will increase the brand’s reach and number of
impressions throughout Pinterest.
MyColortopia
MyColortopia will allow Glidden and Walmart customers to interact
with Glidden representatives and DIY bloggers who have experience
with project creation, painting, and the Glidden brand. MyColortopia
will provide inspiration and assistance to the three target segments to
empower them to tackle their own DIY paint-related projects.
Online
93% of Female millennials use the Internet
70% of parents with a child use the Internet
Walmart TV
Has the ability to reach as many as 200 million households weekly in
3,600 stores
Direct Mail
Has the ability to reach 300,000 households from June to September
VDP direct mail piece will invite consumers from top 20 cities to the DIY
Day Event
The campaign from May 2014–September 2014 will focus around the
campaign’s central theme: “Glidden quality, Walmart prices. Your perfect match.”
It uses a combination of traditional and nontraditional media in order to increase
Glidden’s paint sales at Walmart among the three target segments.
The role of owned media is to build long-term relationships with
existing and potential consumers within the target markets.
The role of paid media is to form a foundation that ultimately feeds
owned media and creates earned media.
strategic areas. Walmart sales and population data was used in these
decisions.
Activate the campaign from May to September because this period
coincides with the summer season and optimal times to renovate home.
Target the top 20 Walmart markets based on population for each of the
three target segments.
Media decisions are based on research for each of the three target
audiences. Some media efforts are geared to a single target market,
while other mediums can be used for all three segments.
Top 20 Cities % Population
Tulsa, OK 42.25 937,478
Oklahoma City, OK 41.29 1,252,987
Albuquerque, NM 41 887,077
Birmingham-Hoover, AL 38.2 1,128,047
New Orleans-Metairie-Kenner, LA 36.13 1,167,764
Louisville/Jefferson County, KY-IN 35.83 1,283,566
Dallas-Fort Worth-Arlington, TX 35.4 6,371,773
Jacksonville, FL 35.05 1,345,596
Atlanta-Sandy Springs-Marietta, GA 34.72 5,268,860
Dayton, OH 34.71 841,502
Memphis, TN-MS-AR 34.05 1,316,100
Salt Lake City, UT 34.05 1,124,197
Milwaukee-Waukesha-West Allis, WI 33.57 1,555,908
Tampa-St. Petersburg-Clearwater, FL 32.62 2,783,243
San Antonio-New Braunfels, TX 32.38 2,142,508
Kansas City, MO-KS 32.09 2,035,334
Richmond, VA 31.8 1,258,251
Orlando-Kissimmee-Sanford, FL 31.67 2,134,411
Rochester, NY 31.67 1,054,323
Austin-Round Rock-San Marcos, TX 31.12 1,716,289
Top Populated Walmarts
VERYVIOLET
VERYVIOLET
16 17Earned
Public Relations
Through the “Glidden Gets You Going” Tour a series of earned public
relations will be launched. By successfully executing the multi-state
tour, several newspaper and television news stories should be earned
in local and hopefully national media.
Word of Mouth
The “Glidden Gets You Going” Tour and the earned public relations
will help to inspire positive word of mouth for the Glidden brand at
Walmart. The social media campaign associated on either side of the
“Glidden Gets You Going” Tour will encourage conversations with the
Glidden brand.
The role of earned media is to listen and respond. It is the result of
well-executed and well-coordinated owned and paid media. It includes
blogs, social media, videos, comments, pictures, stories, applications,
ratings, feedback, word of mouth, and buzz.

11. CAMPAIGN
SCHEDULE
BUDGET
RICHNAVY
RICHNAVY
18 19
EVENTS THAT INSPIRE
Truck Lease
Truck Paint Design
Truck cost per day (30 days)
Room Designs
Gift Cards
DIY Kits
Make-A-Wish Donation
Giveaway Kits
VDP Invitation
DIY Day Promoted Tweet
DIY Tour Total
$50,000
$5,000
$30,000
$3,000
$4,000
$2,500
$7,500
$1,600
$50,000
$200,000
$353,600
SHOPPER PATHWAY
Footprints
Flyers
POP Display
Walmart Smart Network
Direct Mail
In-Store Total
$705,000
$350,000
$210,000
$700,000
$6,000.000
$7,965,000
SERVICE EXPERIENCE
Expert Badge
Call Center
Call Button
Service Total
$17,000
$112,000
$176,400
$525,000
$830,400
DIGITAL MEDIA
Internet Ads
Digital Media Total
$750,000
$750,000
TOTALS
Events That Inspire
Shopper Pathway
Service Experience
Digital Media
Unanticipated Costs
$353,600
$7,965,000
$830,400
$750,000
$101,000
SEPTEMBERAUGUSTJULYJUNEMAY
EVENTS THAT INSPIRE
SHOPPER PATHWAY
SERVICE EXPERIENCE
DIGITAL MEDIA
DIY Day
VDP Direct Mail
Footprints
Flyers
Color Swatches
Walmart Smart Network
Direct Mail
Expert Badge
Call Center
Call Button
Social Media
Internet Ads
Impressions
(in millions)
68.6
7.5
65.9
??
??
200*
7.5
2*
??
??
??
.02
111.3
*The Walmart Smart Network will reach 200 million households
TOTAL IMPRESSIONS: ????????? TOTAL BUDGET: $10,000,000

12. IN THE FUTURE
CAMPAIGN EVALUATION
HOW THE PERFECT MATCH
MEETS ITS OBJECTIVES
Works Cited
MONITORING PLAN FOR 2014
POST-CAMPAIGN MEASURES
CAMPAIGN
EVALUATION
RICHNAVY
20
Following exhaustive primary and secondary research, 615 Advertising
has created a multi-platform advertising campaign designed to match
the three target markets with DIY inspired projects using Glidden paint
from Walmart.
The campaign revolves around in-store purchases, with an
monitored by Walmart’s current customer tracking system.
Glidden can measure the success of this campaign through:
In-store sales
Greater presence in social media conversations
Turnout to DIY-Day events
Increased viewership to Glidden’s section of Walmart.com
Higher page-views for MyColortopia.com
Earned media
The primer of this campaign are events that inspire Walmart shoppers across
the United States to add color to their lives. This campaign will ultimately
lead to increased awareness of Glidden paint at Walmart amongst current
Walmart shoppers.
DIY Day in 20 Walmart locations (based on stores closest to high-populated
cities), which will reach all segments of current Walmart shoppers
required tests, he or she will be considered a Glidden Paint Pro, and will be
given a special pin.
Promote MyColortopia.com, Glidden’s own social-media website.
MyColortopia appeals to segment one, but averages less than 100,000 page
views per month. 615 Advertising will promote MyColortopia on multiple
platforms, from paint cans to in-store displays.
Numerous in-store promotional techniques: From an “Assistance Needed”
call-button, to new color swatches. In addition, red “footprints” with the
Glidden logo placed every 3 feet from the entrance of the Walmart storefront
by all segments, and thus will increase sales in the department.
Promote 1-800-Glidden, and increase the service days from Monday–Friday
to seven days a week.
CREATIVE
Jeanne Andreani
Lindsay Battaglia
Christian Benedix
Nora Brazell
Kelsey Brown
Laura Garvin
Katherine Karns
Benjamin Leder
Carah Lee
William Logue
Anna Lynch
Margarete Ostermayer
Samantha Ostman
James Pepper
Kendall Seagroves
Leah Shaffer
Katie Stokes
Lauren Teague
Tierra Washington
Jake Hutchinson
ACCOUNT SERVICES
Blair Bolen
Ryan Burton
Caitlin Chrisey
Jordan Dowd
Caroline Fuqua
Katherine Matthews
Selvy Miros
Meghan Moersen
Leslie Olsen
Emilee Payne
Libby Proctor
Lauren Reichard
Sara Shumpert
Kara Sigmon
Kathleen Wilkins
MEDIA
Kelly Caporaso
Kathleen Clarke
Paige Clegg
Jessica Crenshaw
Samantha Fischer
Ellie Fitzgerald
CJ Mayer
Carly Miller
Jessi Morley
Sarah Padva
Andrew Posen
Chelsie Williams
Becky Williams
Brandy McRea
IMPORTANT
CONTRIBUTORS OF
TIME, TALENT, AND
RESOURCES:
Dr. Barbara Speziale, Dr.
Mary Anne Raymond,
Ty Thornhill, Joe Erwin,
Roger Beasley, Melissa
Edwards, Kevin Purcer, Ted
Durham, Tullen Burns, Joe
Gilman, Kelly Cook, Kathryn
Mudge, Brittany Link, Anna
Bartok, Jon Versace, David
Dean, Imani Scope, Page
Perkinson, Joanne Marcou,
Katie Mooney, Heather
Fine, Audrey Searles, Allen,
Bosworth, our research
participants, and our family
and friends
A D V E R T I S I N G