4. The Problem
Too much thinking, not enough asking
Too much doing, not enough feedback
5. Lean Startup
The Lean Startup philosophy seeks to
eliminate wasteful practices and
increase value-producing practices
during the product development phase
so that startups can have a better
chance of success without requiring
large amounts of outside funding,
elaborate business plans, or the perfect
product.
13. Lean Canvas
• Easy to understand
• Easy to create
• Fast to create
• Easy to adapt
• Easy to communicate
• Entrepreneur focus
• One Page Solution, even for multisided
businesses
14. Lean Canvas
“Two-sided markets, also called two-sided
networks, are economic platforms having two
distinct user groups that provide each other with
network benefits. The organization that creates
value primarily by enabling direct interactions
between two (or more) distinct types of
affiliated customers is called a multi-sided
platform (MSP).”
15. Lean Canvas
1 2
1. Problem and Existing Alternatives
– What are the Top 3 Problems that you are solving /What are the 3 problems the customer
needs to be solved
– How are people solving the problems today?
2. Customer Segments and Early Adopters
– Who are the people having the problem you are describing?
– Who is the group of people you are doing this for specifically?
– What makes them unique, where are they from and how do they behave?
16. Lean Canvas
3
3. Unique Value Proposition (UVP)
• Why you are different and worth getting
attention?
• What makes you standing out?
• What is the number one problem you are
solving and for whom?
“The easiest way to pay your employees.”
“Learning for creators.”
“Get rid of old stuff. Get new stuff for free.”
“Raise Money For Anything”
17. Lean Canvas
4
4. Solution
• Top three features of your product
according to the problem you are
currently solving?
Example (Nikprint)
1. Access to great designs
2. Easy to use
3. Printed and delivered to your
office
18. Lean Canvas
5
5. Channels (Your path to the customer)
• How do you reach your customers?
• Possible channels are:
–SEO
–Blogs/websites
–Facebook Ads
–Print Ads
–Word of mouth
–Events (Conferences, Tradeshows)
–Partnerships
–Friends
Examples
1. Word of mouth (Payping)
2. Direct Sales (Rangitar)
3. Appstore (Namlik)
4. Social Media (Parvaneh)
19. Lean Canvas
7 6
6. Revenue Streams
– How are you going to make money? Not in three to five years but as soon as your first
version of your product is online?
– How much money with each revenue stream (appr.)
7. Cost structure
– What are your upcoming operational costs as soon as the first version of your product is
up and running
• Server, Salaries, software, advertising,…….
20. Lean Canvas
8
8. Key Metrics
• The numbers that tell you how you are
performing!
• Come up with 3 numbers
Examples
1. Booked Sessions (Sportup)
2. Number of Listens (Namlik)
3. Sold Items (Parvaneh)
21. Lean Canvas
9
9. Unfair Advantage
• What do you have that others don’t have and
cannot easily copy or buy?
Examples:
• Patent
• Endorsement by a well known expert
• Insider Information
• A team with outstanding experience and
knowledge
24. Feedback
Present your Canvas to one other team and ask them for
feedback
• Was is clear and easy to understand?
• Where did they have problems?
• Is there anything missing?
• Could you think about other channels, other solutions,
more revenue streams,…?
• Do Problem and Customers fit together?
• Is the solution really solving the problems?
• Is the Problem defined to broad/adding too many
features?
25. Follow up
• Come up with one common Lean Canvas
for your team
• Describe your Customers and the problem
you are solving for them as detailed as
possible
• Have a list of your 5-10 biggest questions
regarding problem/customers
