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The New American Dream
- 1. WHY PEOPLE ARE CHOOSING TO RENT THE NEW AMERICAN DREAM
- 4. Notanymore
- 7. Homeownershiphas reacheda19-yearlow U. S . C E N S U S B U R E AU
- 13. Renting by Choice Looking for Technology Local Restaurants Urban FeelWalkability
- 14. 6 of 10people would sacrifice a bigger house to live in a neighborhood that features a mix of residences, stores and businesses.
- 15. Millennials tend to place more value on amenities than on square footage. Some Desirable Amenities Include… ✓ Wi-Fi Connectivity ✓ Communal Spaces ✓ Walkable Locations ✓ High-End Fitness Center
- 16. This is a generation of online social networking and herding—or meeting at a social gathering in a moment’s notice. Hey! We’re meeting at Starbucks in 5 mins. Want to join? Sure! See you soon!
- 18. Millennials who want to live in an urban environment 77%
- 26. 36% Americans under age 35 who own a home, the lowest level on record
- 27. Millennials’ attitudes toward homeownership has changed because of the housing crisis and recession in the mid-2000s.
- 28. Many saw their parents lose a significant portion of their savings due to decreased home prices and have since lost confidence that homeownership is the way to develop wealth. HOUSE FORECLOSED
- 31. Federal student loans outstanding have shot up 360% since the start of the recession, rising from $98 billion to $453 billion in just four years. 2007 2008 2009 2010 $98B $453B
- 32. Rentership rates for households aged 30-64 are the highest they’ve been in 30 years. Particularly among households in their thirties, which is up by more than 9 percent in 8 years.
- 33. Theyarealsobabyboomers whoaretradingintheirsingle- familysuburbanhomestobe closertourbancenters.
- 36. 50% Over half of renters in U.S. metro areas could afford to own a home
- 37. Needmoreproof?
- 43. Inmanycases,peopleareabandoning “TheAmericanDream”ofhomeownership andchoosingluxuryrentalsbecauseit’s morewalkableandaccessibletodesirable amenitiesthathigh-endmixed-use developmentsoffer. RICHARD MUNGER PARTNER AND V.P. OF DEVELOPMENT NORTH AMERICAN PROPERTIES
- 45. Therentaleconomyispart ofagrowingpost-recession movementtovalue experiencesoverpossessions. CLAIRE CAIN MILLER THE NEW YORK TIMES
- 49. They don’t have to worry about yard work, home repairs and unexpected maintenance expenses.
- 50. They can simply enjoy what’s outside their front door.
- 52. AVALON
- 53. PIKE & ROSE
- 54. MISORA AT SANTANA ROW
- 55. THE GROVE
- 58. AVERAGE APT. SAN JOSE, CA MISORA AT SANTANA ROW Studio $905 Studio $1,775425squarefeet500squarefeet
- 59. AVERAGE APT. ALPHARETTA, GA HAVEN AT AVALON 2B $1,162 2B $2,3501,200squarefeet1,244squarefeet
- 60. Aswalkabilityincreases inacommunity,sodoes propertyvalue. $300 per month to apt. rents $82 per sq. ft. to home values $9 per sq. ft. to office rents $$ $$ $$$ $$ $$ $$ $$ $$ $ $ $ $$ $$ $$$ $$ $$ $$ $$ $$ $ $ $ $$ $$ $$$ $$ $$ $$ $$ $$ $ $ $ $$ $$ $$$ $$ $$ $$ $$ $$ $ $ $ $$ $$ $$ $$$ $$ $$ $$ $$ $$ $ $ $ $$ $$ $$$ $$ $$ $$ $$ $$ $ $ $ $$ $$ $$$ $$ $$ $$ $$ $$ $ $ $ $$ $$ $$$ $$ $$ $$ $$ $$ $ $ $ $$ $$ $$$ $$ $$ $$ $$ $$ $ $ $ $$ $$ $$$ $$ $$ $$ $$ $$ $ $ $ $$ $$ $$$ $$ $$ $$ $$ $$ $ $ $ $$ $$ $$$ $$ $$ $$ $$ $$ $ $ $ $$ $$ $$$ $$ $$ $$ $$ $$ $ $ $ $$ $$ $$$ $$ $$ $$ $$ $$ $ $ $ $$ $$ $$$ $$ $$ $$ $$ $$ $ $ $ $$ $$ $$$ $$ $$ $$ $$ $$ $ $ $ $$ $$ $$$ $$ $$ $$ $$ $$ $ $ $ $$ $$ $$$ $$ $$ $$ $$ $$ $ $ $ $$ $$ $$$ $$ $$ $$ $$ $$ $ $ $ $7 per sq. ft. to retail rents $ $$ $$$ $ $$ $$$ $ $$$
- 66. Apartments are shrinking because when you live in a mixed-use community, what’s outside becomes an extension of your livable space. This is why developments like The Grove and Pike & Rose are achieving higher rents and higher occupancies. MARK TORO MANAGING PARTNER NORTH AMERICAN PROPERTIES
- 71. bestretailers IN YOUR LIVING ROOM
- 78. WWW WWW WWW
- 79. SetYourSiteinGreaterPhiladelphiaby Jerome Rozen (image) Friendshavingfunoutdoors by Svetlana Damjanac / iStock.com (image) Smartphone designed by George Agpoon / The Noun Project (icon) Footprint designed by Jule Steffen & Matthias Schmidt / The Noun Project (icon) City designed by Nicholas Menghini / The Noun Project (icon) CrowdofPeopleWalkingontheStreetby Rafael Ramirez Lee / Shutterstock.com (image) Receiver by Sergey Krivoy / The Noun Project (icon) Coffee by Sam Ahmed / The Noun Project (icon) Car by Laura Beggs from The Noun Project (icon) MartiniGlass by Stanislav Levin / The Noun Project (icon) ShoppingBag by Erin Standley from The Noun Project Dumbbell by Ola Möller from The Noun Project MortarBoard by Paul Souders from The Noun Project Anchor designed by Jeremy Elder / The Noun Project (icon) Airplane designed by misirlou / The Noun Project (icon) PikeandRoseGroundbreaking by Maryland GovPics / Flickr (image) SantanaRow by Bruno Pinheiro / Flickr (image) TheGroveinLosAngeles,fromabove,no.12052203 by Eric E. Johnson / Flickr (image) TheMcMansion by Dean Terry / Flickr (image) ThumbsUp designed by Alv Jørgen Bovolden / The Noun Project (icon) USOpenParkingLot by alex92287 / Flickr (image) Caulkingwindow by kimkole / iStock.com (image) CookieCutterHouses by Ann Walsh / Flickr (image) SantanaRow by Eric Fredericks / Flickr (image) ReceptionBelldesigned by Catia Marsh Mallow / The Noun Project (icon) Footprint designed by Jule Steffen & Matthias Schmidt / The Noun Project (icon) City designed by Nicholas Menghini / The Noun Project (icon) Wireless designed by Edward Boatman / The Noun Project (icon) TheAmericanaatBrand by Chris Yarzab / Flickr (image) IMAGE SOURCES
- 80. Axiometrics | axiometrics.com/company/pressreleases/apartment- occupancy-hits-95 Survey by Apartments.com | realestateeconomywatch.com/2014/01/nearly- half-of-all-renters-are-ex-homeowners/ Survey by Trulia | magazine.good.is/articles/most-americans-want-a- walkable-neighborhood-not-a-big-house National Multi Housing Council (NMHC) | finance.yahoo.com/news/ landmark-resident-survey-identifies-top-173400335.html National Association of Realtors | realtor.org/articles/how-millennials-move- the-car-less-trends U.S. Census Bureau | tampabay.com/news/business/realestate/pricey-posh- tiny-apartments-rule-tampa-bays-big-money-rental-boom/2189650 Urban Land Magazine | urbanland.uli.org/infrastructure-transit/housing- america-s-graying-population/ Harvard Joint Center for Housing Studies | harvard-cga.maps.arcgis.com/ apps/StorytellingTextLegend/index.html? appid=7e85ff667f804fe0aaf10a5a27db9c39 Hart Research | macfound.org/media/files/ How_Housing_Matters_2014_FINAL_REPORT.pdf Rent Comparison (San Jose, CA) | forrent.com/apartment-community- profile/1000059389.php Rent Comparison (Alpharetta, GA) | apartmentguide.com/apartments/ Georgia/Alpharetta/The-Lex/259/ Study by Brookings Institution | nytimes.com/2012/05/27/opinion/sunday/ now-coveted-a-walkable-convenient-place.html?_r=1& U.S. Census Bureau | census.gov/construction/chars/pdf/ mfu_medavgsqft.pdf U.S. Commerce Department | bloomberg.com/news/2014-07-10/renters- trading-size-for-frills-fuel-u-s-apartment-boom.html http://www.nytimes.com/2014/08/30/upshot/is-owning-overrated-the-rental- economy-rises.html?_r=0 DATA SOURCES