1. Creating Hubers
Summer 2016

2. Huber = Human Uber

3. Heavy equipment sales are losing
ground to rentals.

4. DAVE
(not a Huber)
Dave is on the sales team, but is now
a hybrid and does rentals. He only
has access to the sales CRM.

5. EQUIPMENT RENTAL
CRM ERP
EQUIPMENT SALES
CRM ERP
LEADS
WEB
LEADS
DODGE
DATA
EQUIPMENT DATA
VisonLink
Internal Data Silos Stifle the Speed
of Sales
SALES
RENTAL
INVENTORY
BILLING
Dealers segment their sales and
rental operations onto different
CRM and ERPs.

6. …I don’t know….
One of Dave’s problems is that when
he goes to rent/sale additional
equipment, his clients ask him about
the status of customer service issues
or what inventory is available now, or
what other equipment they have on
rent from his company.
He has a really bad answer to
these…..

7. Turning Dave into a “Huber”
GroundBreak enables Dave to service his
customers like a human equivalent of Uber or
“Huber”

8. Enabling Mobility
COLLECT
Enterprise Data
DRIVE
Actions
IMPROVE
Insights
We bring data down from enterprise systems, run
analytics, apply logic, and deliver to the front line.

9. GroundBreak Mobile
CRM
Inventory
Billing
Sales Leads
Equipment Data
We provide access to data and functionality
from these systems

10. GroundBreak Mobile
Plan Routes to Job Sites
Handle Customer Service
Requests
Check Status of
Available Equipment
Create Quote/Sales
Order
Schedule Delivery
Typical uses of GroundBreak Mobile

11. The Uber Huber

12. Volume Drop Alerts
ABC Construction has
dropped rentals by 20%
Contact Engagement
Scoring
Contact is not engaged
Payment
Recommendations
Account Qualifies for Preferred
Rates
$
With intelligent alerts, we can help Hubers
stay on top of what is happening within their
territory

13. What We Do For Our Clients
Visibility into Sales
Destroy Data Silos
Quotes in the Tundra
Track Turn Rate
Our existing client dealers, 300+ users

14. Our Story
2013
2 CAT Dealers
Provided Seed Capital
2014
New Feature Requests
Came Quickly
2016
“Any data, Any device”
Solution was funded in 2013, improved, and
was spun off as a company in 2016.

15. Why Invest Now?
• Shift In Buyer Behavior
• Dealers looking for edge
• IoT provides new level of insight
• More demands on legacy systems

16. Contact Us
www.groundbreakmobile.com
Kevin Sasser
ksasser@groundbreakmobile.com
770.284.3276 ext. 102