SassySEO Tales of a Human Search Engine

SassySEO
Tricks & Treats
or…
Tales of a
Human Search Engine

Kristin Rohan
Kristin@SassySEO.com  @TheSassySEO

Tonight’s Tricks & Treats
• What is SEO?
• Why is SEO Important?
• What can YOU do to improve
your site?
• How can SEO build your
personal & company brand?
• What are White Hat/Black Hat
Techniques?
• Dark Promises…Beware.


The Secret of SEO
• Everyone can do it!
• Everyone can be good at it!
• SEO is fun!

It's great if you are:
• Curious
• Nosey
• Diligent
• love data

You don't have to:
• be good at math
• be a statistician
• have a marketing degree


Before you begin, know…
• Objective of your Site/Business
• Focus = What’s Your Message
• Customers
• Competition
• Products/Services = $$$
• If You Have Analytics In Place


Key Terms or Phrases
• Choose 10 Terms that Focus on your
Business for Home Page
• Research Terms
• Change Terms/Content for each Page
• Not your Business Name
• Phrases 3 - 5 Words
• Check Rankings - may need to tweak if too
much Competition
• Use Analytics to see how People Find you
• Use Terms to Tag Media

Content
• Relevant
• Valuable
• Contains Key Phrases
• Refresh/Add Periodically
• Don’t Overuse/Stuff Site with Key Phrases
• Home Page Content Most Important


Home Sweet Home Page
• Most Important Page
• Contact Info Easily Found
• Capture Visitor Info
• Social Media Badges/Links
• Explain Exactly What You Do
• Use Little Flash - don’t give up best real
estate to images


Friendly URL’s

• Include Key Terms:
– Original:
http://SassySEO.com/content.php?content_id=75
– New:
http://SassySEO.com/searchservices


Internal Links
• Link to Other Pages on Your Site


Meta Data
• Title - Business Name Last
• Description - Include Contact Info
• Key Terms/Phrases - Variety is the Spice


Customer
Communication Plan
• Relevant
• Valuable
• Periodic & Realistic- Monthly, Bi-Weekly
• Keep it Up - Have a Long Term Strategy
• Goal is to Build a Community
– Surveys
– Offers
– Newsletter
• Prospect Content
• Customer Content
• Call To Action
• Send on Tuesdays


Tag Media with Key Terms

• Images
• PowerPoint Presentations
• Videos
• Articles
• PDF’s

Always Use Key Terms!


Video, Video, Video

• Product Demos
• Advertising Opportunity
• Message from an Executive
• Promote an Event
• Testimonials
• On-Site Tours


Use Your Users’ Content
• Get Customers Involved & Excited to Submit:
– Images
– Videos
– Personal Blog Entrys
– Testimonials
– Content as a Guest Blogger

Highlight Content using their
Preferred Channel - don’t create a
new channel!


External Links or Back Links
• Link to Relevant Sites
• Links to Your Site
• Users,
• Relevant Sites


Get Listed
• Find Relevant Placements -
– Free & Paid (ie Yahoo)


Search Engine
Site Map Submission
• Google -
http://www.google.com/support/webmasters/bin/answ
er.py?answer=156184
• Yahoo -
http://au.docs.yahoo.com/info/suggest.html
• Bing -
www.bing.com/docs/submit.aspx

Submit by Hand -
don’t use Automated Tool!


Monitor Rankings
• No Guarantee to #1 on Search Engines
• Make Sure Your Site is Indexing Under Key Terms
• Better to be on Page 1 or 2 in Organic Search Results
• Most Click-Thru’s Happen with Organic Results


Take a Peek at the Competition
• Put in Key Terms & See who Ranks
• Look at their Site & Key Terms
• http://backlinkwatch.com- for possible Listings &
Directories


Get Social
• Facebook
• Twitter - Tweet & Monitor
• LinkedIn

• All About Social Media
SBTUG
– 25 November 6pm
– Laurel Papworth @SilkCharm


Blog
• Who is an Expert in Your Company?
• Will You Blog on a Regular Basis?
• Do you have Valuable Contributions?
• Read Relevant Blogs & Post Thoughtful
Comments
• Link Back to Your Site
• Use Newsletter as a Guide and Expand on
Content
• Invite Guest Bloggers


Submit Media to Sites
• Google Video
• YouTube
• Flickr
• Slideshare


Measure

• Use Google Analytics
• Too much Data is Too Much
if you don’t use it
• Analyze Periodically
• Optimise


Handy Tools
• SEO Book: seobook.com
• Google Analytics: google.com
• Back Link Watch: backlinkwatch.com
• SEO Quake: seoquake.com
• RankChecker: rankchecker.net
• WebCEO: webceo.com
• SEOMoz: seomoz.org
• WordTracker: wordtracker.com
• Trellian: trellian.com or keyworddiscovery.com


Reading is Fundamental
• Digital Ministry:
DigitalIndustry.com
• SEOMoz:
SEOMoz.org
• Search Day/Search Engine Watch:
SearchEngineWatch.com
• SiteProNews:
SiteProNews.com
• ClickZ:
Clickz.com


Follow Smart People
• Impact Watch: ImpactWatch
• Hitwise : Hitwise_US
• B2b Networking: b2bNetworking
• BBX Australia: BBXAustralia
• The Next Web: TheNextWeb
• Bnet Australia: BNETAustralia
• Gavin Heaton: ServantofChaos
• Switched on Media: SwitchedOnMedia
• Tiphereth Gloria: Tiphereth
• Laurel Papworth: SilkCharm
• Oliver Palmer: OliverPalmer
• Brew Sydney: TheBrewCrew
• CP Communications: CPCPR
• Denise Tung: SchmediaChick

Mix & Mingle
• SBTUG: sbtug.com
• Ignite Sydney: IgniteSydney.com:
• Ad:Tech: ad-tech.com/sydney
• ADMA: AdmaForum.com
• SMX: SearchMarketingExpo.com.au
• SHTBOX: The Clock 6:00pm Fridays
• Web Directions South: south09.webdirections.org;
• Brew Sydney: thebrew.com.au
• Social Media Group Sydney: SMCSYD
• Coffee Mornings: 8:00a Friday Single Origin;
CoffeeMornings
• Open Coffee: 8:00a Every other Thurs - Allianz
Building/City Espresso


Be a Human Search Engine
• Attend Events
• Meet People
• Watch Twitter
• Read Articles
• Connect & Share
• Play with Tools
• Experiment w/ a Personal Site


From Me to You…
FREE
One hour Consultation
with the SassySEO

Contact me:
Kristin@SassySEO.com
0427 326 013


SassySEO Tales of a Human Search Engine

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