Content is King: we've heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax: content curation is here to the rescue. And here's how to make it practical and easy through hands-on best practices and tips as well as free or freemium tools to stop worrying about not doing enough with content.
These are the slides of the talk our Co-Founder & CEO, Guillaume Decugis, gave at the Social Media for Non-Profits conference on June 11, 2014 at the Microsoft campus in Mountain View.
5. @gdecugis
What great content can do for you
Demonstrate Thought Leadership
Engage your community
Grow your Website SEO, traffic & leads
6. @gdecugis
What great content can do for you
Demonstrate Thought Leadership
Engage your community
Grow your Website SEO, traffic & leads
Make your organization smarter
7. @gdecugis
Knowledge: are you in control?
Social Media Publishing
Community Manager
Content Marketing
Marketing team
Knowledge Sharing
The whole organization
Web 1.0
Webmaster
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Leverage free/freemium tools for discovery
Topic-based content.
Articles about the people in your network.
Organize and read RSS feeds.
Content relevant to your keywords.
+ relevant content already curated by the Scoop.it community.
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Sharing is not enough: you need a content
hub.
Social content = short-lived
140 characters (– title – url) to add context.
Drive audience away; not to your own site.
No opportunity to convert.
No opportunity to show related content.
No traffic from search.
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Sharing is not enough: you need a content
hub.
My curated content is now
archived and will be discovered
and reshared in the future.
It receives targeted traffic from
search.
My own context is displayed
(eg: what it means for my
audience)
I can add conversion &
engagement CTA’s.
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Add Value
British Education Experts: 'Empathy
Must Be Integrated Into School
Curriculum'
A recent report entitled “Making Education Work” urges the British government
to introduce radical changes into the English education system. This report –
prepared by an independent advisory board comprising prominent business
leaders and led by preeminent academic Professor Sir Roy Anderson –
provides a six-month overview of the British [...]
This is content:
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So what?
Add Value
British Education Experts: 'Empathy
Must Be Integrated Into School
Curriculum'
A recent report entitled “Making Education Work” urges the British government
to introduce radical changes into the English education system. This report –
prepared by an independent advisory board comprising prominent business
leaders and led by preeminent academic Professor Sir Roy Anderson –
provides a six-month overview of the British [...]
This is shared content:
24. @gdecugis
Add Value
This is curated
content:
It’s in a precise context
(changemaking)
An insight is added to make
the connection (how well a
person commands change =
critical success factor in
education)
Related articles are expanding
on the same topic (how
education affects change, how
to educate changemakers,
etc…).
It’s branded
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How Content Curation adds value to your
readers
Selection
Contextual aggregation
Clarification
Summary
Connecting the dots
Refutation
Etc…
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Tools are even better when integrated.
Discovery Host your curated content Publish & analyze
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Create a weekly newsletter
with perspective on relevant news
Ashoka
(Social Entrepreneurship)
How to find and publish news that support the
“everyone is a change maker” message?
While doing a million things at a time?
29. @gdecugis
Create a weekly newsletter
with perspective on relevant news
Ashoka
(Social Entrepreneurship)
How to find and publish news that support the
“everyone is a change maker” message?
While doing a million things at a time?
Generate newsletters directly from curated
content.
30. @gdecugis
Showcase curated social content
University of San Francisco (Education)
How to showcase the dynamism of the
University’s community?
31. @gdecugis
Showcase curated social content
University of San Francisco (Education)
How to showcase the dynamism of the
University’s community?
Curate from the best from #usfca hashtag on
Twitter, Instagram, Facebook…
Showcase and highlight contributors on a
Scoop.it page integrated to the USF Web site.
~1,000 contributors in 9 months.
~5,000 pieces of content shared and
amplified.