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LEAN.STARTUP
HOW SHOULD YOU BUILD A MVP
Speaker: Leo Do
www.DoVietLinh.com
NOTE▸ Presentation uses some images downloaded from internet
▸ My experience is mostly in IT field, leads Vietnamese team
builds product for international market
HOW SHOULD YOU BUILD A MVP
TABLE OF CONTENT
▸ Why MVP
▸ What’s a MVP
▸ MVP # Prototype
▸ How should you build a MVP
▸ MVP Types & Examples
▸ Workshop
▸ Q&A
THE ONLY THING THAT IS
CONSTANT IS CHANGE
Heraclitus
WHY MVP?
TEST YOUR ASSUMPTIONS
TECH in ASIA
Source: https://www.techinasia.com/talk/importance-minimum-viable-product-mvp-startups
CHECK WHETHER THE
PRODUCT YOU ENVISIONED IS
APPEALING TO USERS
stfalcon.com
Source: https://stfalcon.com/en/blog/post/why-your-startup-needs-mvp
SHIP EARLY TO MARKET FOR
VALIDATION
TECH in ASIA
Source: https://www.techinasia.com/talk/importance-minimum-viable-product-mvp-startups
SAVE UP MONEY BY NOT
INVESTING INTO A PROJECT
BOUND TO FAIL
stfalcon.com
Source: https://stfalcon.com/en/blog/post/why-your-startup-needs-mvp
WHAT’S A MVP?
Source: http://www.intelegain.com/why-lean-tech-startups-require-a-minimum-viable-product-mvp/
Source: http://www.intelegain.com/why-lean-tech-startups-require-a-minimum-viable-product-mvp/
Source: http://www.intelegain.com/why-lean-tech-startups-require-a-minimum-viable-product-mvp/
HOW SHOULD YOU
BUILD AN MVP
define MVP
step 1
build MVP
step 2
release
&
rolling
step 3
define strategy
step 0
FIDELITY
COVERAGE (NUMBER OF CUSTOMERS)
REALITY
POSSIBLE

CLOSE TO FINAL PRODUCT
POSSIBLE
DEMAND IS NOT CLEAR
THIS IS A DREAM
IT’S NOT AN MVP ANYMORE
STEP 0: DEFINE STRATEGY
STEP 1: DEFINE YOUR MVP
‣ Brainstorming
‣ Target customer?
‣ Interview?
‣ Most risky places
(choose 5 of them)
‣ …
‣ How competitors do?
‣ How people solve it?
‣ Why are we unique?
‣ Any one wanna pay?
‣ Why not sth else?
‣ …
list of features
prove that hypotheses
are wrong
define hypotheses validate hypotheses
improve
hypotheses
critical
thinking
STEP 1: DEFINE YOUR MVP
▸ Never fall in love with the 1st idea
▸ Solve your own problems first, no assuming people’s problems
▸ Limit time in a time box
▸ Never forget the most risky places
NOTES
STEP 2: BUILD 1ST MVP
‣ sketch
‣ wireframe
‣ scratch
‣ document
‣ ….
validate
critical thinking
improve
inside the team
PROTOTYPE
SHOWCASE
FEEDBACK
IMPROVE
AGILE, SCRUM, KANBAN….PLAN
STEP 3: RELEASE & ROLL
‣ host
‣ store
‣ …
deploy
‣ email
‣ landing page
‣ …
campaign
‣ form
‣ survey
‣ Q&A
‣ sell?
get feedback
back to step 0
improve / build another MVP
SUM UP
define MVP
step 1
build MVP
step 2
release
&
rolling
step 3
define strategy
step 0
MVP # PROTOTYPE
A PROTOTYPE IS THAT FIRST SKETCH
OF YOUR IDEA
Source: http://svsg.co/prototype-is-not-mvp-know-what-youre-building/
AN MVP IS THE VERY FIRST SMALL
VERSION OF YOUR PRODUCT FOR
WIDER CIRCULATION
Source: http://svsg.co/prototype-is-not-mvp-know-what-youre-building/
MVP TYPES
&
EXAMPLE
EXPLAINER VIDEO
DropBox
LANDING PAGE
Any Example
WIZARD OF OZ MVP
Zappos
CONCIERGE MVP
Food on the Table
PIECEMEAL MVP
BJ Fogg
RAISE FUNDS FROM
CUSTOMERS
Kickstarter
SINGLE FEATURED MVP
Google
WORKSHOP
Q&A
THANKS

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[HCM Scrum Beakfast] How should u build an mvp