Onetomarket | How to benefit from developments online
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![[object Object],[object Object],[object Object],"It is not the strongest of the species that survives... but the one most responsive to change." -Charles Darwin Who am I and who do I work for?](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Onetomarket | How to benefit from developments online
- 1. Search Congress Barcelona 29th of January 2009
- 3. "It is not the strongest of the species that survives... but the one most responsive to change." -Charles Darwin In times of crisis......
- 6. enablers of lead generation and nurturing
- 7. Latest US ROI survey
- 8. It´s not all about Google
- 9. Too much to talk about
- 14. Why Local Search – Universal Search
- 20. Less competitive markets Bar downstairs our office
- 21. In the beginning there were social networks
- 22. ‘ Markets are conversations ‘ ‘ The Internet is enabling conversations among human beings that were simply not possible in the era of mass media. ‘ Published in 1999!
- 24. Space defined by Media Owner Brand in control One way / Delivering a message Repeating the message Focused on the brand Entertaining Company created content Space defined by Consumer Consumer in control Two way / Being a part of a conversation Adapting the message/ beta Focused on the consumer / Adding value Influencing, involving User created content / Co-creation COMMUNICATIONS MEDIA SOCIAL MEDIA Different approach needed
- 29. SO HOW CAN I CREATE A COMMUNITY?
- 30. WRONG QUESTION
- 31. “ Communities already exist. Instead, think about how you can help that community do what it wants to do” Mark Zuckerberg
- 33. Twitter: fastest growing social network
- 34. Social Media Communication AND BE POSITIVE BECAUSE POSITIVITY SPREADS
- 35. Social media & crowdsourcing
- 37. To Tweets
- 38. And then spreads to other forms
- 39. Like your corporate blog
- 40. not to miss your goal But target ……
- 41. And use analytics! So, give the right directions!
- 42. Webanalytics MEASURE ANALYSE OPTIMISE
- 50. Dashboard
- 51. comScore study 2007 Direct Response just 17% Of the total conversion And: 30% of all users are deleting their Cookies regularly! Online influences offline sales
- 52. comScore study 2007 Real conversion value is about 6.6 times higher! Tracked conversion worth Real conversion worth Conversion Value
- 53. SEO
- 54. Did I hear ´SEO ha muerto´? NO
- 55. This kind of SEO is dead indeed
- 58. We only want a nr. 1 position in Google? NO
- 59. SEO is difficult, so what sort of hat will you wear? http://blog.outer-court.com/archive/2006-11-01-n72.html Instead ….. SEO is becoming mature
- 60. Searchcowboys is coming to Spain!