#SEJThinkTank: Visual Marketing in 2016 and Why You Still Need it (More Than Ever) by Nemanja Darijevic

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In this SEJ Think Tank webinar, you will learn the secrets to successful visual design strategies, know the different techniques in finding good subjects to tell your story, and effective methods to stimulate your audience with your images. Want to learn about more webinars with SEJ? Check out our other recaps: www.searchenginejournal.com/category/marketing-thinktank-webinar/

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Notes de l'éditeur

Welcome Europe Visual Marketing Talk about DESIGN
My name… 15 years of exp. Small projects to large scale campaigns Full DISCLOSURE Understand WHY it works good Inspired LAND ON PAGE
Situation Landing page Fist impression Built upon Hard to change NOISE
Noise Facebook Everybody talking Jungle ART of capturing attention There’s a strategy A HACK
RELEVANT IMAGES Engagement Shares Views COMPETITION
SO WHAT is Visual M?
Let’s see what TYPES
BRANDING: Wide, logo, typography, styles – YOUR STORY WEB: UI, UIX, funneling, conversions PHOTOS: sell products, portray stories VIDEOS: product showcase, how to, company stories MEMES and COMICS INFOGRAPHICS: powerful tool +USER GENERATED (Coke)
From 2011 Hoping people will share HUGE social exposure 2% sales increase
Wide category, limit to VISUAL
WEB People think it’s VISUAL only, USABILITY SERVES a PURPOSE COLOR of BUTTONS EXAMPLE
PICTURE worth a 1000 words
Powerfull Ancient history, Pyramids, Transportation maps, textbooks
HEAT MAP POLL 2! *** BREAK ***
SURVEY end of 2015
++HOW TO CREATE?