From the #SMX East Conference in New York City October 23-25, 2018, we give you your #SMXInsights! Check out some of the best tidbits of SEO and SEM knowledge from this week!

1. #SMX #12a1 @AlexisKSanders
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2. #SMX #12a1 @AlexisKSanders
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§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.

3. #SMX #12a1 @AlexisKSanders
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§Google rigorously tested
and is enabling sites in
batches, which likely
indicates that they don’t
want this to drastically
alter the SERPs.

4. #SMX #12a1 @AlexisKSanders
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§Single index
§It’ll happen, eventually…
§Mobile used for ranking
§Users are the focus, Google
wants to serve the right
experience

5. #SMX #12a1 @AlexisKSanders
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§Mobile version = indexed
§Users served appropriate
version of site
§Crawl rate ≠ changing
§Desktop-only = okay*
*in terms of mobile-first indexing.

6. #SMX #12a1 @AlexisKSanders
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§Okay:
–Hamburger menus
–Accordion copy
–Breadcrumbs hidden on
mobile
§Mobile interstitials ≠ okay
Source:
• https://twitter.com/JohnMu/status/1047592785589751808
• https://www.deepcrawl.com/blog/news/google-webmaster-hangout-notes-june-16th-2017/;

7. #SMX #12a1 @AlexisKSanders
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§Not related to:
– Speed update
– Mobile-friendliness
– Mobile-first design (including: RWD)
§Concurrent streams exist
(outside of mobile-first
indexing) to determine ranking.

8. #SMX #12a1 @AlexisKSanders
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§Google will send alerts if
there are mobile-first
issues.
§Don’t use flash… ever.
§Interstitials could be
problematic.
Source:
• https://twitter.com/JohnMu/status/1039109483400769536
• https://twitter.com/JohnMu/status/1047592785589751808
• https://www.deepcrawl.com/blog/news/google-webmaster-hangout-notes-january-13th-2017/

9. #SMX #12a1 @AlexisKSanders
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§Do not need to change:
–XML Sitemaps
–Backlinks (Google will use
canonical clusters)
–Canonical tags
Source:
• https://twitter.com/JohnMu/status/927134567840059392
• http://www.thesempost.com/details-googles-mobile-first-indexing-change/
• https://www.deepcrawl.com/blog/news/google-webmaster-hangout-notes-may-30th-2017/

10. #SMX #12a1 @AlexisKSanders
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§Desktop users will see
relevant desktop pages,
but results will be
generated from content
crawled from mobile
pages.
Source: https://www.deepcrawl.com/blog/news/google-webmaster-hangout-notes-april-3rd-2018/

11. #SMX #12a1 @AlexisKSanders
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§Mobile-first indexing is
something that is
“enabled” (but… it’s not
something you can turn
on or off – Google
decided when it’s time).

12. #SMX #12a1 @AlexisKSanders
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§Googlebot Smartphone
will start crawling your site
more (than regular
Googlebot).

13. #SMX #12a1 @AlexisKSanders
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§Mobile-first enabled sites
should have comparable
desktop and mobile
experiences.

14. #SMX #12a1 @AlexisKSanders
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§May see more site results
generated by mobile.
– Make sure mobile site
content is at least
appreciably similar to
desktop.

15. #SMX #12a1 @AlexisKSanders
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16. #SMX #12a1 @AlexisKSanders
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1. Ad Customizers let you
scale geo-specific ads
2. Geo bid adjustments need
to account for the Big Mac
index

17. #SMX #12a1 @AlexisKSanders
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1. Ad Customizers let you
scale geo-specific ads
2. Geo bid adjustments need
to account for the Big Mac
index

18. #SMX #12a1 @AlexisKSanders
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1. Ad Customizers let you
scale geo-specific ads
2. Geo bid adjustments need
to account for the Big Mac
index

19. #SMX #12a1 @AlexisKSanders
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1. Ad Customizers let you
scale geo-specific ads
2. Geo bid adjustments need
to account for the Big Mac
index

20. #SMX #12a1 @AlexisKSanders
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1. Ad Customizers let you
scale geo-specific ads
2. Geo bid adjustments need
to account for the Big Mac
index

21. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
1. Ad Customizers let you
scale geo-specific ads
2. Geo bid adjustments need
to account for the Big Mac
index

22. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
1. Ad Customizers let you
scale geo-specific ads
2. Geo bid adjustments need
to account for the Big Mac
index

23. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
1. Ad Customizers let you
scale geo-specific ads
2. Geo bid adjustments need
to account for the Big Mac
index

24. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
1. Ad Customizers let you
scale geo-specific ads
2. Geo bid adjustments need
to account for the Big Mac
index

25. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
1. Ad Customizers let you
scale geo-specific ads
2. Geo bid adjustments need
to account for the Big Mac
index

26. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
1. Ad Customizers let you
scale geo-specific ads
2. Geo bid adjustments need
to account for the Big Mac
index

27. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
1. Ad Customizers let you
scale geo-specific ads
2. Geo bid adjustments need
to account for the Big Mac
index

28. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
1. Ad Customizers let you
scale geo-specific ads
2. Geo bid adjustments need
to account for the Big Mac
index

29. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
1. Ad Customizers let you
scale geo-specific ads
2. Geo bid adjustments need
to account for the Big Mac
index

30. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.

31. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.

32. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.

33. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.

34. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.

35. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.

36. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.

37. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.

38. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.

39. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.

40. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.

41. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.

42. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.

43. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.

44. #SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.