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The AUTOmobile becomes the autoMOBILE
How does the mobility revolution impact automotive business models?
Dr. Sebastian Wedeniwski
IBM Distinguished Engineer, CTO Automotive Industry
Three primary disruptors are causing industry boundaries to blur and
even disappear
Expect	digital	
engagement	and	
experiences	
Can	be	compelled	
to	co-create	
products	and	
strategy	
Taps	into	
intelligent	vehicle	
capabili:es	
Creates	new	offerings	
via	consumer-driven	
requirements	
Enables	new	paths	
to	enterprise	
growth	
Creates	new	
opportuni:es	to	
collaborate	within	
and	outside	
tradi:onal	industry	
borders	
External	Factors	
Source: IBM Institute for Business Value: Automotive 2025 – Future trends and the transformation of the Automotive Industry
Agenda
Ø  Consumers: Digital disruption into the physical world
Ø  Mobility: The mobility revolution in the automotive industry
Ø  Ecosystem: Inside, related, and beyond connected vehicles
Ø  Critical business competencies in a globally transforming digital age
Customer experience: Do we LOVE our cars?
You’ve got to start with the
CUSTOMER EXPERIENCE and
work back toward the technology.
- Steve Jobs	
“	
”
Customer experience: Do we LOVE our cars?
You’ve got to start with the
CUSTOMER EXPERIENCE and
work back toward the technology.
- Steve Jobs	
“	
”	
•  Is buying a car a good customer experience today?
•  Is car insurance a good customer experience today?
•  Is car maintenance a good customer experience today?
•  Is parking a good customer experience today?
•  Is car trading a good customer experience today?
•  …
This is the entry for other industries!
Connected Car Life Style
Consumer
Generation 2010 2020 Grown
up
Defines
Invent
Traditionalist
(born <1946)
Silent Generation
4% 1% Books Fax
Baby Boomers
(1946-1964)
Growth Economies
Generation
38% 22% TV PC
Generation-X
(1965-1976)
Tales for an Accelerated
Culture
21% 20% PC Mobile
Phone
Millennials
(1977-1997)
Digital Natives (Gen-Y)
37% 50% PC &
Internet
Google &
Facebook
Gen-2020
(born > 1997)
Hyper connected
0% 7% Mobile
Media
iPhone
Apps
The nature of the consumers is changing
OEM
The History
Historically the
Dealer-to-Consumer
relationship,
supported by the
Business-to-Dealer
relationship have
been the key
relationships in the
automotive industry.
The Opportunity
1. Digital technologies will
enable OEMs to establish a
much closer customer
relationship.
2. In addition the “Connected
Car” opens up new “Vehicle
to Consumer” (V2C) and
“Vehicle to Business” (B2V)
relationships.
DealerVehicle
B2D
D2CV2C
V2D
B2V
B2C
Agenda
Ø  Consumers: Digital disruption into the physical world
Ø  Mobility: The mobility revolution in the automotive industry
Ø  Ecosystem: Inside, related, and beyond connected vehicles
Ø  Critical business competencies in a globally transforming digital age
How has the car changed since 2007?
Too many improvements to summarize all…
How has the mobile, mobility and IoT changed since 2007?
The smartphone as the key to mobility!
iPhone (1st generation)
first released June 29, 2007
iPhone 6
first released Sept 19, 2014
Creating new products and business models!
Driving engagement and customer experience!
Accelerating advances in technology…!
are transforming every part of business!
Advanced	analy2cs	
Product	lifecycle	
Cloud	
Pervasive	
connec2vity	
Embedded	sensors
Mobility is getting from A to B
The “Amazon of Mobility” is a Network Ecosystem
Start
Preferences
• Time
• Costs
• Simplicity
• Comfort
• …
Use Case
• Business
• Leisure
• Shopping
• …
Travel
destination
One check-in … keep your personalities always with you … one payment
Agenda
Ø  Consumers: Digital disruption into the physical world
Ø  Mobility: The mobility revolution in the automotive industry
Ø  Ecosystem: Inside, related, and beyond connected vehicles
Ø  Critical business competencies in a globally transforming digital age
Personalized Experiences Example – Business Traveler Use Cases
Mobile	
Devices	
Avionics	
Quick	Service	Restaurant	
Integrated	Resort	
Car	
Internet	of	Things	
New	Emerging	Devices	e-Token/	Cogni:ve	Key	
Digital	Signage	
POS	
Connec:vity	
Technologies	
Content	
Integra:on	 Triggers	
Personaliza:on	
Preferences	•	Brands	•	Lifestyle	
Entertainment	•	Merchants	
Ac:vi:es	•	Travel
IBM – Panasonic Cross Value Innovation for New Business Models
Internet of Things Automotive centric Ecosystem – B2B2C Customers & Collaboration Partners
• Autonomous Car for Car
Rental Apps with e-check
in/out at airports
• Integrated Dealership
Experience with KIOSK
and Intelligent Agents
• Car Centric e-payments
for QSR and Intelligent /
Personalized Offers
• Real Estate Agents Car
IoT Devices (w/ APIs)
Design & Development & Manufacturing
Capabilities
IoT Cloud Solutions
Design & Development & Manufacturing
Capabilities
Core Technologies
Vertical Domains
B2B2C Know-How
Inside-out Vehicle
Cognitive
Cloud
IBM Global Payment
Security Operation Center
Moving Object Map Analytics
Cognitive
Agent
Outside-in Vehicle
ADAS Component
Rear Seat Entertainment
Onboard Charging System
Electrification Components
Batteries
Cameras
Sensors
Navigation
Display Audio
Head up display
Smart Display
Cockpit System
• Contextual Personalized
Brand Life Style Content
Delivery at all IBM &
Panasonic B2B / B2B2C
touch points
• Integrated Parking &
e-payments
• Car Surround View User
Generated Content
• Car Centric Stadium Apps for
Tailgate and Parking type
events
• Fleet Solutions
Connected	
Healthcare	
•  Health	Presence	
•  Extended	Care	
•  Pa:ent	Media	
Monitoring	
•  I-Services	in	HC	
•  Pa:ent	Room	of	
the	Future	
•  Extended	Care	
•  City	
Infrastructure	
Mgt.	
•  Remote	Expert	
for	Gov.	
•  Untethered	
Employee	
Connected	
City		
•  Mobile	Shopper	
Experience	
•  Digital	Signage	
•  KIOSK	
•  Smart	Locker	
•  Remote	Expert	
•  Demographic	
•  Untethered	
Employee	
•  Store	,	Social,	
Opera:onal	
Analy:cs	
	
Connected	
Retail	
•  Interac:ve	
Banking	Kiosks	
•  Integrated	
Remote	Expert	
Mobile	Advisor	
•  Connected	
Analy:cs	for	
Retail	
	
Connected	
Omni-
Channel	
Connected
Solutions
Customer
Experience
Strategy
•  Interac:ve	POS	
Kiosks	
•  Digital	Content	
Hub	
•  e-payments	
•  Connected	
Analy:cs	for	
QSR	
•  Food	/	Logis:cs		
•  Security	
	
Connected		
QSR	
•  Brand	Life	Style	
Personaliza:on	
thru	Panasonic	
Connected	
Screens		
•  Loca:on	Based	
Car	Life	Style	
Services	
•  e-payments	
•  BIG	DATA	
•  Security	
	
Connected		
Car/
Mobility	
Driver Insights Vehicle Insights Infrastructure Insights
Agenda
Ø  Consumers: Digital disruption into the physical world
Ø  Mobility: The mobility revolution in the automotive industry
Ø  Ecosystem: Inside, related, and beyond connected vehicles
Ø  Critical business competencies in a globally transforming digital age
The value chain needs to be changed to implement it
Development	 Produc:on	 Sales	
AVer-sales	
support	
Digitaliza:on	of	the	industry:	
A	move	from	the	AUTOmobile	to	the	autoMOBILE	
Core processes of the classic business model in the automotive industry
Procurement	
&	produc:on	
Sales	and	
digital	access	
Digital	
product	
integra:on	
Value-added	
services	
Core processes of the business model in the mobility industry
AUTOmobile in order to emphasize ‘Auto’ – the German word for car
AutoMOBILE to emphasize the mobility of travelling from one place to another
IBM IoT Automotive value is delivered in four foundational areas
Devices	&	Networks	
Connect devices into platforms
Hardware, networking, and operating systems infrastructure
Industry	Transforma:on	
Evolve new business models and brain-inspired systems
autoMOBILE with IBM to evolve three different lifecycles in automotive with
their industry data curation
Applica:ons	&	Solu:ons	
Mask complexity and reduce risks 
PlaZorms	 Build and manage IoT solutions and ecosystems
Engineering and programming platforms
Infotainment Multimodal
travel services
Concierge
services
Vehicle health
diagnostics
Services as
yet unknown
Pay how you
drive insurance
Alternatives
to ownership
Commerce
services
Over the air Driver health
services
The Digital Innovation
Platform
IBM Bluemix
IBM Internet of Things for Automotive Vision “autoMOBILE with IBM”
Three different lifecycles are evolving
Development* Produc0on* Sales*
A5er6sales*
support*
Digitalisa0on*of*the*industry:*
A*move*from*the*AUTOmobile*to*the*autoMOBILE*
Procurement*&*
produc0on*
Sales*and*digital*
access*
Digital*product*
integra0on*
Value6added*
services*
Product:)
minimalis0c*travel*capsule*
*
Product)development:)
Raw*material*produc0on,*
manufacturing*of*basic*
parts,*assembly*
*
Manufacturing)type:)
Build*to*stock*
*
Focus)of)subsystems:)
Drive*system,*chassis,*
bodywork*
!
Business)domain:)
Physical*produc0on*&*
outbound*logis0cs*
Product:)
Travel*capsule*&*periphery*
*
Product)development:)
3D*printer,*
connect,*
replace*
*
Manufacturing)type:)
Build*to*order*
*
Focus)of)subsystems:)
Interior/equipment,*
electricals/electronics*
!
Business)domain:)
Sales*&*digital*access*
*
Product:)
autoMOBILE*
*
Product)development:)
So5ware*Defined*
Environment*
*
Manufacturing)type:)
Digital*copy*
*
Focus)of)subsystems:)
Communica0on*&*
entertainment,*
electr(on)ics*
!
Business)domain:)
Digital*product*integra0on*
&*value*added*services*
Industry-specific
Transformations
Applications &
Solutions
Platforms
Devices &
Networks
IoT for Automotive
Vehicle Insights Driver Insights Infrastructure Insights
Today, 89 business competencies in the automotive industry
Corporate'
leadership'
Research'&'
development'
Procurement'&'
inbound'logis1cs'
Produc1on'
Marke1ng'&'
communica1on'
Sales'&'
outbound'logis1cs'
Financial'service'
AAerBsales'
support'
Human'
resources'
Quality' Finance'&'controlling' Infrastructure'
Corporate'
support'service'
Leadership'
domain'
Core'business'
domains'
Administra,on'
domains'
Support''
domains'
Planning'&'
management'system'
Internal'control'
system'
Repor1ng'&'
indicators'
Accoun1ng,'financial'
statement'
Treasury'
Financial'market'
communica1on'
Goals,'values,'
principles'
Corporate'
strategy'
Business'&'process'
structure'
Integrity'&'law'
Risks'&'finance'
Safety'&'security'
Corporate'
documenta1on'
Environment'
HR'management'
&'process'
Human'resource'
policy'
HR'planning'&'
organisa1on'
Opera1on'
control'
Evalua1on'
Entry'&'exit'
Opera1on'&'
development'
Administra1on'&'
remunera1on'
Understanding'
of'quality'
Quality'planning'
Quality'
improvement'
Quality'
evalua1on'
Performance'
evalua1on'
Quality'
assurance'
Problem'and'error'
processing'
Quality'
documenta1on'
Planning,'
requirement,'change'
Research'&'preB
liminary''develop.'
Standard,'method,'
process'
Tes1ng'&'
valida1on'
Concept,'design,'
construc1on'space'
Development'&'
engineering'
Product'data'&''
documenta1on'
Procurement'
strategy'
Logis1cs'planning'&''
management'
Supplier'
rela1onship'
Supplier'
evalua1on'
Purchase'awarding'
'&'contract'
Produc1on'
supply'
Procurement'
op1misa1on'
Produc1on'planning'
&'management'
Equipment'
planning'
Produc1on'
assurance'
Series'prepara1on'
Manufacturing'
Assembly'&'
intralogis1cs'
Corporate'
communica1on'
Corporate'&'brand'
iden1ty'
Marke1ng'
concept'
Execute'
Control'
Direct'
Market'analysis'&'
success'evalua1on'
Marke1ng'
measures'
Edi1ng'&'
Proofreading'
Media'archive'
Produc1on'process'
&'simula1on'
Sales'strategy'
&'client'
Sales,'demand,'
stock'
Distribu1on'system'
Sales'performance'
Qualifica1on,'quote,'
contract'
Order'&'
distribu1on'
Acceptance'&'
documenta1on'
Distribu1on'
op1misa1on'
Financial'service'
strategy'
Guideline,'process,'
risk'
Evalua1on'&'
sustainability'
Performance'
measurement'
Financial'services'
contract'
Bank'&'credit'
Insurance'
Customer'voice'
Connected'vehicle'
Customer'&'vehicle'
data'
Product'monitoring'
Warranty'&'
goodwill'
Standard,'equipB
ment,'informa1on'
Loca1on'planning'
Facility'&'
site'safety'
Equipment'&'
supply'
IT'opera1ons'
Knowledge'&'ideas'
Law'&'regula1ons'
IT'development'&''
documenta1on'
Assistance'
IT'planning'
Project,'por[olio,'
process'
Corporate'
leadership'
Procurement'&'
inbound'logis1cs'
Phy.'produc1on'&'
outbound'logis1cs'
Marke1ng'&'
communica1on'
Sales'&'
'digital'access'
Financial'service'
Digital'product'intgr.'
&'value'added'servic'
Human'
resources'
Quality'
Finance'&'
Controlling'
Corporate'
support'service'
Infrastructure'
Leadership'
domain'
Core'business'
domains'
Administra,on'
domains'
Support''
domains'
Planning'&'
management'system'
Internal'control'
system'
Repor1ng'&'
indicators'
Accoun1ng,'financial'
statement'
Treasury'
Financial'market'
communica1on'
Goals,'values,'
principles'
Corporate'
strategy'
Business'&'process'
structure'
Integrity'&'law'
Risks'&'finance'
Safety'&'security'
Corporate'
documenta1on'
Environment'
HR'management'
&'process'
Human'resource'
policy'
HR'planning'&'
organisa1on'
Opera1on'
control'
Evalua1on'
Entry'&'exit'
Opera1on'&'
development'
Administra1on'&'
remunera1on'
Understanding'
of'quality'
Quality'planning'
Quality'
improvement'
Quality'
evalua1on'
Performance'
evalua1on'
Quality'
assurance'
Problem'and'error'
processing'
Quality'
documenta1on'
Planning,'
requirement,'change'
Procurement'
strategy'
Logis1cs'planning'&''
management'
Supplier'
rela1onship'
Supplier'
evalua1on'
Purchase'awarding'
'&'contract'
Produc1on'
supply'
Procurement'
op1misa1on'
Produc1on'planning'
&'management'
Equipment'
planning'
Produc1on'
assurance'
Engineering,'series'
prepara1on'
Manufacturing'
Assembly'&'
intralogis1cs'
Corporate'
communica1on'
Corporate'&'brand'
iden1ty'
Marke1ng'
concept'
Execute'
Control'
Direct'
Market'analysis'&'
success'evalua1on'
Marke1ng'
measures'
Edi1ng'&'
proofreading'
Media'archive'
Produc1on'process'
&'simula1on'
Sales'strategy'
&'client'
Sales,'demand,'
stock'
Distribu1on'system'
Sales'performance'
Qualifica1on,'quote,'
contract'
Order'&'
personalisa1on'
Acceptance'&'
documenta1on'
Distribu1on'
op1misa1on'
Financial'service'
strategy'
Guideline,'process,'
risk'
Evalua1on'&'
sustainability'
Performance'
measurement'
Financial'services'
contract'
Bank,'credit,'
payment'portal'
Insurance'
Customer'voice'&'
contact'
Network'
Ecosystem'
Customer'&'vehicle'
data'
Product'monitoring'
Warranty'&'
goodwill'
Standard,'equipB
ment,'informa1on'
Loca1on'planning'
Facility'&'
site'safety'
Equipment'&'
supply'
IT'opera1on'
Knowledge'&'ideas'
Law'&'regula1ons'
IT'development'&''
documenta1on'
Assistance'
IT'planning'
Project,'por[olio,'
process'
Vehicle'fleet'&'
mobility'service'
Technology'&'
development'
Research'&'preB
liminary''develop.'
Standard,'method,'
process'
Tes1ng'&'
valida1on'
Concept,'design,'
construc1on'space'
Development'
Product'data'&''
documenta1on'
Business competencies of the changing business architecture for the
autoMOBILE value chain
Primary focus on building up digital and mobility competencies
…further details
The Mobility Revolution in the Automotive Industry:
How not to miss the digital turnpike!
The Internet of Things, Cloud Computing, Connected
Vehicles, Big Data, Analytics – what does this have to
do with the automotive industry? This book provides
information about the future of mobility trends resulting
from digitization, connectedness, personalization and
data insights. The automotive industry is on the verge of
undergoing a fundamental transformation. Large,
traditional companies in particular will have to adapt,
develop new business models and implement flexibility
with the aid of appropriate enterprise architectures.
Transforming critical business competencies is the key
concept. The vehicle of the digital future is already here
–who will shape it?
http://www.springer.com/us/book/9783662477878
http://www.springer.com/de/book/9783662447826
Dr. Sebastian Wedeniwski
IBM Distinguished Engineer
CTO Automotive Industry
IBM Japan Ltd.
wedeniwski@de.ibm.com

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The AUTOmobile becomes the autoMOBILE: How does the mobility revolution impact automotive business models?

  • 1. The AUTOmobile becomes the autoMOBILE How does the mobility revolution impact automotive business models? Dr. Sebastian Wedeniwski IBM Distinguished Engineer, CTO Automotive Industry
  • 2. Three primary disruptors are causing industry boundaries to blur and even disappear Expect digital engagement and experiences Can be compelled to co-create products and strategy Taps into intelligent vehicle capabili:es Creates new offerings via consumer-driven requirements Enables new paths to enterprise growth Creates new opportuni:es to collaborate within and outside tradi:onal industry borders External Factors Source: IBM Institute for Business Value: Automotive 2025 – Future trends and the transformation of the Automotive Industry
  • 3. Agenda Ø  Consumers: Digital disruption into the physical world Ø  Mobility: The mobility revolution in the automotive industry Ø  Ecosystem: Inside, related, and beyond connected vehicles Ø  Critical business competencies in a globally transforming digital age
  • 4. Customer experience: Do we LOVE our cars? You’ve got to start with the CUSTOMER EXPERIENCE and work back toward the technology. - Steve Jobs “ ”
  • 5. Customer experience: Do we LOVE our cars? You’ve got to start with the CUSTOMER EXPERIENCE and work back toward the technology. - Steve Jobs “ ” •  Is buying a car a good customer experience today? •  Is car insurance a good customer experience today? •  Is car maintenance a good customer experience today? •  Is parking a good customer experience today? •  Is car trading a good customer experience today? •  … This is the entry for other industries!
  • 6. Connected Car Life Style Consumer Generation 2010 2020 Grown up Defines Invent Traditionalist (born <1946) Silent Generation 4% 1% Books Fax Baby Boomers (1946-1964) Growth Economies Generation 38% 22% TV PC Generation-X (1965-1976) Tales for an Accelerated Culture 21% 20% PC Mobile Phone Millennials (1977-1997) Digital Natives (Gen-Y) 37% 50% PC & Internet Google & Facebook Gen-2020 (born > 1997) Hyper connected 0% 7% Mobile Media iPhone Apps The nature of the consumers is changing OEM The History Historically the Dealer-to-Consumer relationship, supported by the Business-to-Dealer relationship have been the key relationships in the automotive industry. The Opportunity 1. Digital technologies will enable OEMs to establish a much closer customer relationship. 2. In addition the “Connected Car” opens up new “Vehicle to Consumer” (V2C) and “Vehicle to Business” (B2V) relationships. DealerVehicle B2D D2CV2C V2D B2V B2C
  • 7. Agenda Ø  Consumers: Digital disruption into the physical world Ø  Mobility: The mobility revolution in the automotive industry Ø  Ecosystem: Inside, related, and beyond connected vehicles Ø  Critical business competencies in a globally transforming digital age
  • 8. How has the car changed since 2007? Too many improvements to summarize all…
  • 9. How has the mobile, mobility and IoT changed since 2007? The smartphone as the key to mobility! iPhone (1st generation) first released June 29, 2007 iPhone 6 first released Sept 19, 2014 Creating new products and business models! Driving engagement and customer experience! Accelerating advances in technology…! are transforming every part of business! Advanced analy2cs Product lifecycle Cloud Pervasive connec2vity Embedded sensors
  • 10. Mobility is getting from A to B The “Amazon of Mobility” is a Network Ecosystem Start Preferences • Time • Costs • Simplicity • Comfort • … Use Case • Business • Leisure • Shopping • … Travel destination One check-in … keep your personalities always with you … one payment
  • 11. Agenda Ø  Consumers: Digital disruption into the physical world Ø  Mobility: The mobility revolution in the automotive industry Ø  Ecosystem: Inside, related, and beyond connected vehicles Ø  Critical business competencies in a globally transforming digital age
  • 12. Personalized Experiences Example – Business Traveler Use Cases Mobile Devices Avionics Quick Service Restaurant Integrated Resort Car Internet of Things New Emerging Devices e-Token/ Cogni:ve Key Digital Signage POS Connec:vity Technologies Content Integra:on Triggers Personaliza:on Preferences • Brands • Lifestyle Entertainment • Merchants Ac:vi:es • Travel
  • 13. IBM – Panasonic Cross Value Innovation for New Business Models Internet of Things Automotive centric Ecosystem – B2B2C Customers & Collaboration Partners • Autonomous Car for Car Rental Apps with e-check in/out at airports • Integrated Dealership Experience with KIOSK and Intelligent Agents • Car Centric e-payments for QSR and Intelligent / Personalized Offers • Real Estate Agents Car IoT Devices (w/ APIs) Design & Development & Manufacturing Capabilities IoT Cloud Solutions Design & Development & Manufacturing Capabilities Core Technologies Vertical Domains B2B2C Know-How Inside-out Vehicle Cognitive Cloud IBM Global Payment Security Operation Center Moving Object Map Analytics Cognitive Agent Outside-in Vehicle ADAS Component Rear Seat Entertainment Onboard Charging System Electrification Components Batteries Cameras Sensors Navigation Display Audio Head up display Smart Display Cockpit System • Contextual Personalized Brand Life Style Content Delivery at all IBM & Panasonic B2B / B2B2C touch points • Integrated Parking & e-payments • Car Surround View User Generated Content • Car Centric Stadium Apps for Tailgate and Parking type events • Fleet Solutions Connected Healthcare •  Health Presence •  Extended Care •  Pa:ent Media Monitoring •  I-Services in HC •  Pa:ent Room of the Future •  Extended Care •  City Infrastructure Mgt. •  Remote Expert for Gov. •  Untethered Employee Connected City •  Mobile Shopper Experience •  Digital Signage •  KIOSK •  Smart Locker •  Remote Expert •  Demographic •  Untethered Employee •  Store , Social, Opera:onal Analy:cs Connected Retail •  Interac:ve Banking Kiosks •  Integrated Remote Expert Mobile Advisor •  Connected Analy:cs for Retail Connected Omni- Channel Connected Solutions Customer Experience Strategy •  Interac:ve POS Kiosks •  Digital Content Hub •  e-payments •  Connected Analy:cs for QSR •  Food / Logis:cs •  Security Connected QSR •  Brand Life Style Personaliza:on thru Panasonic Connected Screens •  Loca:on Based Car Life Style Services •  e-payments •  BIG DATA •  Security Connected Car/ Mobility Driver Insights Vehicle Insights Infrastructure Insights
  • 14. Agenda Ø  Consumers: Digital disruption into the physical world Ø  Mobility: The mobility revolution in the automotive industry Ø  Ecosystem: Inside, related, and beyond connected vehicles Ø  Critical business competencies in a globally transforming digital age
  • 15. The value chain needs to be changed to implement it Development Produc:on Sales AVer-sales support Digitaliza:on of the industry: A move from the AUTOmobile to the autoMOBILE Core processes of the classic business model in the automotive industry Procurement & produc:on Sales and digital access Digital product integra:on Value-added services Core processes of the business model in the mobility industry AUTOmobile in order to emphasize ‘Auto’ – the German word for car AutoMOBILE to emphasize the mobility of travelling from one place to another
  • 16. IBM IoT Automotive value is delivered in four foundational areas Devices & Networks Connect devices into platforms Hardware, networking, and operating systems infrastructure Industry Transforma:on Evolve new business models and brain-inspired systems autoMOBILE with IBM to evolve three different lifecycles in automotive with their industry data curation Applica:ons & Solu:ons Mask complexity and reduce risks PlaZorms Build and manage IoT solutions and ecosystems Engineering and programming platforms Infotainment Multimodal travel services Concierge services Vehicle health diagnostics Services as yet unknown Pay how you drive insurance Alternatives to ownership Commerce services Over the air Driver health services The Digital Innovation Platform IBM Bluemix
  • 17. IBM Internet of Things for Automotive Vision “autoMOBILE with IBM” Three different lifecycles are evolving Development* Produc0on* Sales* A5er6sales* support* Digitalisa0on*of*the*industry:* A*move*from*the*AUTOmobile*to*the*autoMOBILE* Procurement*&* produc0on* Sales*and*digital* access* Digital*product* integra0on* Value6added* services* Product:) minimalis0c*travel*capsule* * Product)development:) Raw*material*produc0on,* manufacturing*of*basic* parts,*assembly* * Manufacturing)type:) Build*to*stock* * Focus)of)subsystems:) Drive*system,*chassis,* bodywork* ! Business)domain:) Physical*produc0on*&* outbound*logis0cs* Product:) Travel*capsule*&*periphery* * Product)development:) 3D*printer,* connect,* replace* * Manufacturing)type:) Build*to*order* * Focus)of)subsystems:) Interior/equipment,* electricals/electronics* ! Business)domain:) Sales*&*digital*access* * Product:) autoMOBILE* * Product)development:) So5ware*Defined* Environment* * Manufacturing)type:) Digital*copy* * Focus)of)subsystems:) Communica0on*&* entertainment,* electr(on)ics* ! Business)domain:) Digital*product*integra0on* &*value*added*services* Industry-specific Transformations Applications & Solutions Platforms Devices & Networks IoT for Automotive Vehicle Insights Driver Insights Infrastructure Insights
  • 18. Today, 89 business competencies in the automotive industry Corporate' leadership' Research'&' development' Procurement'&' inbound'logis1cs' Produc1on' Marke1ng'&' communica1on' Sales'&' outbound'logis1cs' Financial'service' AAerBsales' support' Human' resources' Quality' Finance'&'controlling' Infrastructure' Corporate' support'service' Leadership' domain' Core'business' domains' Administra,on' domains' Support'' domains' Planning'&' management'system' Internal'control' system' Repor1ng'&' indicators' Accoun1ng,'financial' statement' Treasury' Financial'market' communica1on' Goals,'values,' principles' Corporate' strategy' Business'&'process' structure' Integrity'&'law' Risks'&'finance' Safety'&'security' Corporate' documenta1on' Environment' HR'management' &'process' Human'resource' policy' HR'planning'&' organisa1on' Opera1on' control' Evalua1on' Entry'&'exit' Opera1on'&' development' Administra1on'&' remunera1on' Understanding' of'quality' Quality'planning' Quality' improvement' Quality' evalua1on' Performance' evalua1on' Quality' assurance' Problem'and'error' processing' Quality' documenta1on' Planning,' requirement,'change' Research'&'preB liminary''develop.' Standard,'method,' process' Tes1ng'&' valida1on' Concept,'design,' construc1on'space' Development'&' engineering' Product'data'&'' documenta1on' Procurement' strategy' Logis1cs'planning'&'' management' Supplier' rela1onship' Supplier' evalua1on' Purchase'awarding' '&'contract' Produc1on' supply' Procurement' op1misa1on' Produc1on'planning' &'management' Equipment' planning' Produc1on' assurance' Series'prepara1on' Manufacturing' Assembly'&' intralogis1cs' Corporate' communica1on' Corporate'&'brand' iden1ty' Marke1ng' concept' Execute' Control' Direct' Market'analysis'&' success'evalua1on' Marke1ng' measures' Edi1ng'&' Proofreading' Media'archive' Produc1on'process' &'simula1on' Sales'strategy' &'client' Sales,'demand,' stock' Distribu1on'system' Sales'performance' Qualifica1on,'quote,' contract' Order'&' distribu1on' Acceptance'&' documenta1on' Distribu1on' op1misa1on' Financial'service' strategy' Guideline,'process,' risk' Evalua1on'&' sustainability' Performance' measurement' Financial'services' contract' Bank'&'credit' Insurance' Customer'voice' Connected'vehicle' Customer'&'vehicle' data' Product'monitoring' Warranty'&' goodwill' Standard,'equipB ment,'informa1on' Loca1on'planning' Facility'&' site'safety' Equipment'&' supply' IT'opera1ons' Knowledge'&'ideas' Law'&'regula1ons' IT'development'&'' documenta1on' Assistance' IT'planning' Project,'por[olio,' process'
  • 19. Corporate' leadership' Procurement'&' inbound'logis1cs' Phy.'produc1on'&' outbound'logis1cs' Marke1ng'&' communica1on' Sales'&' 'digital'access' Financial'service' Digital'product'intgr.' &'value'added'servic' Human' resources' Quality' Finance'&' Controlling' Corporate' support'service' Infrastructure' Leadership' domain' Core'business' domains' Administra,on' domains' Support'' domains' Planning'&' management'system' Internal'control' system' Repor1ng'&' indicators' Accoun1ng,'financial' statement' Treasury' Financial'market' communica1on' Goals,'values,' principles' Corporate' strategy' Business'&'process' structure' Integrity'&'law' Risks'&'finance' Safety'&'security' Corporate' documenta1on' Environment' HR'management' &'process' Human'resource' policy' HR'planning'&' organisa1on' Opera1on' control' Evalua1on' Entry'&'exit' Opera1on'&' development' Administra1on'&' remunera1on' Understanding' of'quality' Quality'planning' Quality' improvement' Quality' evalua1on' Performance' evalua1on' Quality' assurance' Problem'and'error' processing' Quality' documenta1on' Planning,' requirement,'change' Procurement' strategy' Logis1cs'planning'&'' management' Supplier' rela1onship' Supplier' evalua1on' Purchase'awarding' '&'contract' Produc1on' supply' Procurement' op1misa1on' Produc1on'planning' &'management' Equipment' planning' Produc1on' assurance' Engineering,'series' prepara1on' Manufacturing' Assembly'&' intralogis1cs' Corporate' communica1on' Corporate'&'brand' iden1ty' Marke1ng' concept' Execute' Control' Direct' Market'analysis'&' success'evalua1on' Marke1ng' measures' Edi1ng'&' proofreading' Media'archive' Produc1on'process' &'simula1on' Sales'strategy' &'client' Sales,'demand,' stock' Distribu1on'system' Sales'performance' Qualifica1on,'quote,' contract' Order'&' personalisa1on' Acceptance'&' documenta1on' Distribu1on' op1misa1on' Financial'service' strategy' Guideline,'process,' risk' Evalua1on'&' sustainability' Performance' measurement' Financial'services' contract' Bank,'credit,' payment'portal' Insurance' Customer'voice'&' contact' Network' Ecosystem' Customer'&'vehicle' data' Product'monitoring' Warranty'&' goodwill' Standard,'equipB ment,'informa1on' Loca1on'planning' Facility'&' site'safety' Equipment'&' supply' IT'opera1on' Knowledge'&'ideas' Law'&'regula1ons' IT'development'&'' documenta1on' Assistance' IT'planning' Project,'por[olio,' process' Vehicle'fleet'&' mobility'service' Technology'&' development' Research'&'preB liminary''develop.' Standard,'method,' process' Tes1ng'&' valida1on' Concept,'design,' construc1on'space' Development' Product'data'&'' documenta1on' Business competencies of the changing business architecture for the autoMOBILE value chain Primary focus on building up digital and mobility competencies
  • 20. …further details The Mobility Revolution in the Automotive Industry: How not to miss the digital turnpike! The Internet of Things, Cloud Computing, Connected Vehicles, Big Data, Analytics – what does this have to do with the automotive industry? This book provides information about the future of mobility trends resulting from digitization, connectedness, personalization and data insights. The automotive industry is on the verge of undergoing a fundamental transformation. Large, traditional companies in particular will have to adapt, develop new business models and implement flexibility with the aid of appropriate enterprise architectures. Transforming critical business competencies is the key concept. The vehicle of the digital future is already here –who will shape it? http://www.springer.com/us/book/9783662477878 http://www.springer.com/de/book/9783662447826
  • 21. Dr. Sebastian Wedeniwski IBM Distinguished Engineer CTO Automotive Industry IBM Japan Ltd. wedeniwski@de.ibm.com