During the second half of the 20th Century, the western world lost touch with what used to be one of the most sophisticated and ritualistic service experiences of all time: funerals. Post-war Europe turned its back on flamboyant funeral traditions, leaving our modern mourning rituals to become unadapted and superficial, orchestrated by a predominantly conservative, stagnating and profit-oriented industry.
But things are starting to change. New generations are making steps to break this exhausted taboo, and bring death back into the circle of life… We feel that as designers, we too have our role to play in the comeback of this human-centric service.
As founding members of the Re.Designing Death Movement, Virginie, a Designer and Cori an Innovation Facilitator shared with us their mission to bring death to the forefront of innovation. The duo – both incidentally workshop experts – invited us to discover one of their gamified ideation activities, where we attempted to bring humanity into this service offering, and put the ‘fun' back into ‘funerals'.
7. Who is speaking tonight?
Cori Moore
Innovation Facilitator,
Freelance
Virginie Gailing
Strategic Designer
& Head of Design,
Point-Blank International
16. Re.designing death
The manifesto
DEATH IS
ISOLATING, DISRUPTIVE AND PAINFUL
FOR THE DYING AND FOR THE LIVING.
OUR MOVEMENT EXISTS
TO CHANGE THE WAY WE DEAL
WITH DEATH AND WITH REMEMBRANCE.
LET’S EXAMINE HOW
WE APPROACH DEATH TODAY
LET’S BRING NEW PROPOSITIONS
TO THE WORLD
LET’S BE FREE TO CELEBRATE LIFE
JOIN US TO RETHINK AND REDESIGN
THIS FUNDAMENTAL!
GIVE DEATH A PLACE IN THE CYCLE OF LIFE.
55. Stick your
HERO
card here
Stick your
PERSONA
card here
Stick your
CHALLENGE
card here
Like...
Do...
With...
Complete
your solution
PITCH
here
Add
your solution
SNAPSHOTS
here
Brainstorm
your
SOLUTION
here
W
H
O
?
HOW DOES IT FEEL & LOOK?
WHAT IS IT? WHY IS IT GREAT?
YOUR PITCH
WHAT?WHY?
H
O
W
?
For .................................................... (Customer’s name) who has
.................................................................................................................................................................... (The need)
...........................................................................(Solution’s name) is a ......................................................(Category)
that................................................................................................................................................................................
................................................................................................................................................................. (Key benefit)
Unlike ....................................................................... (Competition),
................................................................................. (Solution’s name) ......................................................................
............................................................................................................................................... (Unique differentiator)
57. Stick your
HERO
card here
Stick your
PERSONA
card here
Stick your
CHALLENGE
card here
Like...
Do...
With...
Complete
your solution
PITCH
here
Add
your solution
SNAPSHOTS
here
Brainstorm
your
SOLUTION
here
W
H
O
?
HOW DOES IT FEEL & LOOK?
WHAT IS IT? WHY IS IT GREAT?
YOUR PITCH
WHAT?WHY?
H
O
W
?
For .................................................... (Customer’s name) who has
.................................................................................................................................................................... (The need)
...........................................................................(Solution’s name) is a ......................................................(Category)
that................................................................................................................................................................................
................................................................................................................................................................. (Key benefit)
Unlike ....................................................................... (Competition),
................................................................................. (Solution’s name) ......................................................................
............................................................................................................................................... (Unique differentiator)
59. Stick your
HERO
card here
Stick your
PERSONA
card here
Stick your
CHALLENGE
card here
Like...
Do...
With...
Complete
your solution
PITCH
here
Add
your solution
SNAPSHOTS
here
Brainstorm
your
SOLUTION
here
W
H
O
?
HOW DOES IT FEEL & LOOK?
WHAT IS IT? WHY IS IT GREAT?
YOUR PITCH
WHAT?WHY?
H
O
W
?
For .................................................... (Customer’s name) who has
.................................................................................................................................................................... (The need)
...........................................................................(Solution’s name) is a ......................................................(Category)
that................................................................................................................................................................................
................................................................................................................................................................. (Key benefit)
Unlike ....................................................................... (Competition),
................................................................................. (Solution’s name) ......................................................................
............................................................................................................................................... (Unique differentiator)