You’ll learn the importance of personal branding and the impact it has on your career. You’ll discover examples and exercises for how to identify, activate, and live your own unique brand and how it will positively impact your career path. You’ll learn about why it is important to have a personal brand, how to identify and build your personal brand, how to present, communicate, and live your personal brand, and how to incorporate your personal brand into your career goals. Learn more about how Seuss+ can help you at our website www.seuss.plus

1. Create your Plan,
Promote your Brand
Webinar

2. We’re passionate about individual and professional branding,
and about the remarkable impact that it can have in your
professional life.
We can’t wait to share our insights with you.
Ready? Let’s get started
Welcome!

3. Our Roadmap for Today
1
2
3
4
Introductions
The Impact of Branding
Online & Offline Presence
Taking Action

4. Individual Self-
Reflection

5. Today’s Goals
Demonstrate the impact which having an individual brand can have
To become aware of your individual brand and how to polish this
Learn simple techniques to live your brand and make an impact
1
2
3

6. How do we get there ?

7. Freda Lewis-Hall
Marie Curie

8. Freda Lewis-Hall
Marie Curie
Leader
Dedicated
Advocate
Pushing Boundaries
Approachable
Pioneer
Scientist
Trailblazer
Nobel-prize winner
Inspiring
Modest

9. Remember:
It’s not only well-known people
who have a brand

10. Your brand is
what people say
about you when
you leave the
room
- Jeff Bezos

11. The Impact of
Branding

12. “Regardless of age, regardless of position,
regardless of the business we happen to be
in, all of us need to understand the
importance of branding. We are CEOs of our
own companies: Me Inc. To be in business
today, our most important job is to be head
marketer for the brand called You.”
- Tom Peters

13. Your
Values
Trust
Reputation
What is your brand?
Slogan
Name
Logo
Your Brand is not… Your Brand is…

14. What does personal
branding mean to
you?

16. It’s your values and
the characteristics
that describe who
you are and guide
your choices in life.
It's how you present
yourself online and
offline to potential
clients, employers,
colleagues and your
community.
It’s not about
creating an image
but communicating
your authentic self
effectively.
Your individual brand
can help build a
business, but it still
centers around you
as an individual.
Individual Branding is the how and the
why people remember you

17. It’s the best way to ensure
that people around you
perceive you as the person
you want to be.

18. Your individual brand creates impact
 Creates trust with others
 Shows your value
 Differentiates you
 Ensures your authenticity
 Builds your credibility
 Attracts opportunities
Expressing your individual brand both
consistently and continuously

19. How does a brand
evolve?

21. Key moments to see the impact of
individual branding
Building rapport with
colleagues (your team or
senior management)
During a job interview
Asking for a
promotion or salary
raise
Being able to lean on your network
Getting buy-in from others for a new initiative
Becoming a leader who people trust and are willing to
follow as they believe in you

22. Online + Offline
Presence

23. • Think of yourself and your skills as a brand
• Be authentic
• What are your core values and passions?
• What do you do extremely well and who
does it serve best?
• What is your speciality within your field?
YOUR UNIQUE
FACTOR
• Plot your destination - maximize your ROI by
matching your strategy to your career goals
• Create your value proposition that speaks
to what you do and who you help
WHAT IS YOUR
PLAN?
Building your Brand

24. How to get Started
DEFINE YOUR BRAND
• Use pen + paper: write
down words people use to
describe you
• Write a short bio to reflect
your brand
• Practice your personal
pitch – you never know
when you may need it!
GET THE WORD OUT
• Update your social
networks so that it speaks
to your stakeholders
• Build your network – both
in & out of the office
• Use LinkedIn + social
media
• Create a blog or personal
website / digital portfolio
LIVE YOUR VALUES
• Your work and actions
speak volumes about your
individual brand
• Be consistent in what you
say and do – let actions
embody your values
• Don’t be afraid to say “No”
in order to protect your
brand – even if this means
turning down opportunities

26. Sabine
Hutchison
When I was a little girl my father encouraged me and my sisters to always
try to understand how things work and ask questions. He would give us a
broken toaster and we would take it apart and figure out what the problem
was. I was fortunate to have a father who encouraged us to question and
discover because this mindset has also accompanied me throughout my
career. I studied chemistry which is of course all about understanding how
things work, and eventually, I started working in this exciting world of
advancing healthcare.
At Seuss+, we have built a company that is all about asking questions and
taking situations/elements apart to discover a better way of doing things.
My name is Sabine and at Seuss+, we help life science companies grow
and be a better version of themselves in creative ways. Be it recruiting great
new staff, finding the best CRO to work with, bringing their brand to life or
making GCP learning fun.
“Let us help you grow!”

27. 1. Data completeness
2. Your professional headline
3. Use the right keywords on your profile
4. Align the elements of your profile
5. Edit/rank your skills: Recommendations
6. Follow Influencers and companies
7. Turn on activity broadcasts
8. Leverage profiles of people you respect
9. Employee advocacy – Your company’s brand is your
brand
LinkedIn – Things to Check

28. “
Offline Presence
“It's about human interaction, it's about real
conversations.
What we need is more handshake conversations.
What we need is more handshake discussion, more
handshake debate, more handshake friends, more
handshake leadership.”
- Simon Sinek
This is what trust is,
TRUST IS HUMAN

29. Join groups
& share your
views/insights
Be intentional on content strategy,
be an authentic storyteller.
Write
Blog Posts
Attend
events & share
your experiences
How to grow your Me Inc.

30. How do you live
your brand?

32. Seeking Opportunities
Internal Opportunities:
o Reach out to mentors or sponsors within your organisation
o Join/give trainings, network, and reach out internally
o Small moments also allow you to make a difference e.g.
speaking up in a meeting
External Opportunities in the HBA:
o Webinars: Career Conversation with well known industry leaders
o Mentors: Career and/or professional experience, providing growth
opportunities for both parties
o Volunteer: There are opportunities to fit every career, level, & schedule

33. Taking Action

34. “Your story is the greatest legacy that you will
leave to your friends. It’s the longest lasting
legacy you will leave to your heirs.”
- Steve Saint

35. Some examples:
 Trust
 Honesty
 Passion
 Integrity
 Collaborative
 Humble
 Supportive
 Approachable
 Knowledgeable
 Creative
 Motivating
 Bold
 Proactive
 Role model
 Communicative
 Transparent
How do you want to be remembered?

36. What words best
describe you?
What do these words
mean to you?
How did you show this
quality/behaviour?
• Solution-oriented
• Taking all influential factors into
account
• Forward-facing on next steps
instead of issues that lead me
here
• Following a miscommunication
with a client, I was able to
flexibly adapt the process to
drive the team to still meet the
project timelines.
• Word 2 • Meaning Word 2 • Past example related to Word 2
• Word 3 • Meaning Word 3 • Past example related to Word 3
Exercises

37. What is ONE ACTION you commit to using
during the next week to build your brand?
Challenge

38. Your
Values
Your
Vision
How you
make
people
feel
Your Brand Is….

39. re you
eady ?
What is your plan?
What is your ritual?
Who do I want to meet?

40. THANK YOU
www.seuss.plus
Seuss+ hello@seuss.plus
Watch the full webinar replay for free right now:
https://www.seuss.plus/blog/webinar-personal-
branding-create-your-plan-promote-your-brand/

41. “We believe that building
a robust partnership
model is grounded in the
identification of trusted
vendors and long-term
partners who share your
values, strategic goals,
and ambitions.“

42. Seuss+ is a collaborative and trusted
international life science consultancy. We
creatively solve complex business challenges
so our clients can focus on what they do
best—science.
We support drug development program
success and organizational growth through
our unique partner approach and portfolio
of tailored and strategic business solutions.
Unraveling complex business
challenges in life sciences

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44. Webinar
Create your Plan,
Promote your Brand