Kaizen Link Building - Embracing Your Pursuit Of The Unattainable
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Presentation at SearchFest 2016, Portland Oregon. What exactly is continuous improvement? Where does it fit...not just in your link building strategy, but in your entire digital marketing effort? An uncompromising look at the concept of Kaizen with an eye to what that might mean, both for link building and link cleanup. Are you up for the challenge?
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Kaizen Link Building - Embracing Your Pursuit Of The Unattainable
- 1. #SearchFest @rmoov @ShahMenz Embracing Your Pursuit Of The Unattainable
- 2. about me hang out in link removal trenches penalty geek i battle rampaging penguins never met a natural link I didn’t love volunteer firefighter #SearchFest @rmoov @ShahMenz
- 4. full disclosure: I am not Japanese #SearchFest @rmoov @ShahMenz
- 8. there are things we must acknowledge #SearchFest @rmoov @ShahMenz
- 11. what are we really signing up for? #SearchFest @rmoov @ShahMenz
- 13. we must strive to be better in everything we do every time we do it. #SearchFest @rmoov @ShahMenz
- 17. manipulating the link graph is like everything else in life #SearchFest @rmoov @ShahMenz
- 19. at which point, the best improvement we can make is to eliminate past mistakes #SearchFest @rmoov @ShahMenz
- 22. about me #SearchFest @rmoov @ShahMenz the smartest people listen to the best experts! Paddy Moogan Mozcon 2014 “Actively disavow and remove low quality links”
- 23. #SearchFest @rmoov @ShahMenz “Be actively disavowing and removing the low quality links that you find when doing link auditing. Even if you don’t think you’ve been hit by Penguin...even if you don’t have a manual penalty. If you’ve got links that are clearly low quality, ones where you look at them and you really know they’re not good, try and remove them, try and disavow them ” what Paddy said
- 24. Once you have that out of the way #SearchFest @rmoov @ShahMenz
- 30. do things that will #SearchFest @rmoov @ShahMenz
- 31. make your customers’ lives better #SearchFest @rmoov @ShahMenz
- 32. make your product or service better #SearchFest @rmoov @ShahMenz
- 33. make the world better #SearchFest @rmoov @ShahMenz
- 34. your job is to “move” people #SearchFest @rmoov @ShahMenz
- 39. stop looking for repeatable solutions #SearchFest @rmoov @ShahMenz
- 41. identify a real problem #SearchFest @rmoov @ShahMenz
- 42. create a real solution #SearchFest @rmoov @ShahMenz
- 45. but millions of tiny solutions #SearchFest @rmoov @ShahMenz
- 48. you can too #SearchFest @rmoov @ShahMenz
- 50. Thank You! See you next #SearchFest sha@rmoov.com @ShahMenz