Few chunk of information or knowledge about Marketing Strategy Using Social Media Tools.

1. Presented By: Shahzaib Ali(16-SE-31)
UET Taxila Rawalpindi.

2. Using Facebook:
 Largest social network
 1.5Bn active users
 High level of engagement (avg
visit 23 minutes, 40 times a
month)
 Consumers – Female represent
58% of ‘likes’
 55% ages between 25 and 44
 Around two third are from UK
 Show users the personality
of Global journey
 Engage users enough to
comment /share our messages to
their friends
 Drive traffic to Facebook store
 Twice per week (Monday and
Wednesday) at morning or night
 Photos
 Videos
 Question
 Survey
 Poll
 Quotes
 Fill in the blank
 Competitions (e.g. fan of the
month)
 Today is the King of Rock 'n"
Roll's
 Happy Birthday (Awesome
Birthday Deal)
Using Twitter:
 Micro-blogging site
 All messages are limited to 140
characters
 330m active users
 Consumers- 60% of users are female
 Younger demographic than Facebook
 Most followers from North America
 Only 53% are active (post every two
weeks)
 Engage users
 Not sell, Gather opinions (ask and
answer questions)
 Engage in conversations and
interactions
 Drive traffic to Global Journey store
 To maintain presence on people's time-
line
 Once per day is recommended- although
it should be reacting to comments/feed-
back
 So frequency may vary
 Photos
 Text
 Videos
 Links (most likely to be shared)
 We have just taken delivery of our new
Food Panda range, it sounds great!
Question: Develop a marketing strategy using social
media for your product/enterprise.
Answer:
We can use many social media platforms for marketing of our product/enterprise. But here we are choosing some
famous and productive social media platforms. Our enterprise is Online Food Order System (Food Panda).
What What
Who
Who
Objective Objective
Frequency Frequency
Message Type
Message Type
Message Example
Message Example

3. Using YouTube:
 Video sharing site
 More engaged users than TV audience
 Each user average watch time 5 hour per
month
 Consumers - 53% of viewers are male
 Equal audience split between UK and
USA
 Now developing trend also in Asia
 Support of web-site/ITunes store
 Opportunity to engage visually with
a view to the user following the link to
purchase
 Should not be limited to music only
 Despite no new content for almost a
year
 Views have held up-so
 Content does not need to be very
frequent- one release every month
would be sufficient
 Video feed with short description and
keywords
 Including link to purchase
 Video feed with short description and
keywords
 Including link to purchase
Using Promotional E-mail:
 Direct communication with previous
customers
 Users who have signed up to receive
newsletters
 The target audience will be determined
by the characteristics of the users who
have previously purchased/signed up
 But it should be tracked where possible
 Drive traffic to desired call to action -
e.g.
 Global Journey store
 Facebook page, BelieveBand page with
a view to converting them to purchase
 One email per week or two weeks will
ensue that the content is not too invasive
 But is regular enough to be recognized
 This can be whatever the focus is for the
month
 Should be a mixture of text and HTML
to avoid being classifieds spam
 Father's Day is coming up in 3 weeks’
time, so why not treat him (Father’s Day
Deal)
 Famous event or day is coming up, Let’s
celebrate it with Food Panda
What
Who
What
Who
Objective
Objective
Frequency
Frequency
Message Type
Message Type
Message Example Message Example
Strategy:
As today peoples are more connected on social media then usual life and they are most active on it, they
are giving their more time to social media and use it also as buying & selling platform. So, we will use
these social media platforms with their specific productive guide lines, for marketing our enterprise. We
will spread news, deals, discount offers, all type of marketing material of our enterprise.